Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, what they focus on, and how we help them grow their businesses sustainably. You’ll hear about the gym-based personal trainers building consistency, the facility owners scaling with systems, and the specialist coaches carving out their niche. I’ll also share th...
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Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, what they focus on, and how we help them grow their businesses sustainably. You’ll hear about the gym-based personal trainers building consistency, the facility owners scaling with systems, and the specialist coaches carving out their niche. I’ll also share th...
Why 90% of PTs Market Their Business Wrong (And How to Fix It)
Fitness Business Insights with Matt Robinson
42 minutes
1 month ago
Why 90% of PTs Market Their Business Wrong (And How to Fix It)
Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on. I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stability, consistency, and long-term client growth. What You’ll Le...
Fitness Business Insights with Matt Robinson
Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, what they focus on, and how we help them grow their businesses sustainably. You’ll hear about the gym-based personal trainers building consistency, the facility owners scaling with systems, and the specialist coaches carving out their niche. I’ll also share th...
