Fitness Business Insights with Matt Robinson

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Fitness Business Insights with Matt Robinson

Matt Robinson

309 episodes

1 week ago

In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026. We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically...

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Health & Fitness

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In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026. We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically...

Show more...

Health & Fitness

Episodes (20/309)

Fitness Business Insights with Matt Robinson

The Coaching Standards Panel Interview Matt

In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026. We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically...

17 hours ago

1 hour 1 minute

Fitness Business Insights with Matt Robinson

Why You Feel Behind Even When Your Business Is Growing

Coaches expect their businesses to grow every year and that’s a great expectation. But today, most PTs are judging their progress against skewed, unrealistic standards set by highlight-reel success stories and the 0.1% of people who “10x” their business in 12 months. In this solo episode of Fitness Business Insights with Matt Robinson, we reset your expectations using real market data, not industry hype. You’ll discover what good growth actually looks like, why your business may be performi...

1 week ago

31 minutes

Fitness Business Insights with Matt Robinson

The Fitness Contradiction: Why Coaches Are More Confused Than Ever

The fitness industry has never been louder… or more confusing. Coaches are bombarded with contradictory advice every single day — often from the same people. One reel tells you to reply instantly if you want more sales. The next one tells you to stay off your phone and focus on deep work. So which one is right? In this episode of Fitness Business Insights with Matt Robinson, we dig into why modern content creates so much confusion, why short-form advice feels contradictory, and how to make ...

2 weeks ago

39 minutes

Fitness Business Insights with Matt Robinson

Your Fitness Business Is Bleeding Money

Most fitness businesses are leaking money every single month — and the worst part is, most coaches don’t even realise it’s happening. In this episode of Fitness Business Insights with Matt Robinson, I break down the 3 core leaks draining your income and how to plug them fast before they cost you another pound. From underpricing and inconsistent policies to sloppy payment systems, these leaks add up to hundreds (sometimes thousands) in lost revenue. I’ll walk you through the exact framework ...

3 weeks ago

22 minutes

Fitness Business Insights with Matt Robinson

Fitness Lead Generation in 2026 (The 3-Part System You Need)

Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is. In this episode of Fitness Business Insights with Matt Robinson, I break lead generation down into a simple, practical three-stage system: Engage → Offer → Prescribe. You’ll learn how to build each stage properly, why most PTs get stuck at the “engage” level, how to use front-end offers to convert warm prospects, an...

4 weeks ago

28 minutes

Fitness Business Insights with Matt Robinson

The Skill You Built in Fitness That Can Transform Your Business

In this episode of Fitness Business Insights with Matt Robinson, I explain why you’re far more suited to running a successful fitness business than you probably give yourself credit for. We dig into your hidden superpower as a coach: your ability to handle uncertainty, take risks, and stick with delayed gratification — the same qualities you developed through your own health and fitness journey. I’ll show you how fitness acts as a meta-skill, bringing together focus, discipline, accountabil...

1 month ago

24 minutes

Fitness Business Insights with Matt Robinson

The 3 Types of Fitness Coaches I Work With (And How They Grow)

Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, what they focus on, and how we help them grow their businesses sustainably. You’ll hear about the gym-based personal trainers building consistency, the facility owners scaling with systems, and the specialist coaches carving out their niche. I’ll also share th...

1 month ago

44 minutes

Fitness Business Insights with Matt Robinson

How to Raise Your Prices Without Losing Any Clients

Raising your prices is one of the fastest ways to grow your profit but it’s also one of the scariest moves a coach can make. In this episode of Fitness Business Insights with Matt Robinson, I share the exact three-step system I’ve used (and taught hundreds of coaches to use) to raise prices confidently without losing clients. You’ll learn how to communicate your changes, handle objections, and build a business that grows sustainably year after year. What You’ll Learn ✅ Why you need to incre...

1 month ago

25 minutes

Fitness Business Insights with Matt Robinson

The Future of Fitness: 2026 and Beyond (What Coaches Need to Know Now)

In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves. Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You’ll learn why the fitness sector is growing despite economic uncertainty, what rising competition means for you, and how to adapt your business to meet the ch...

1 month ago

34 minutes

Fitness Business Insights with Matt Robinson

How to End the Year Strong & Start 2026 Ahead

The end of the year doesn’t have to mean slowing down your business. In this special festive episode of Fitness Business Insights with Matt Robinson, I share four key areas to focus on right now so you can finish 2025 strong and start 2026 ahead of the pack. You’ll learn how to maintain momentum through the festive season, avoid the classic “January reset trap,” and set your business up for a record-breaking new year — all while your competitors are switching off early. What You’ll Learn ...

2 months ago

29 minutes

Fitness Business Insights with Matt Robinson

How to Use AI Without Overwhelm (The 3 Rules That Actually Work)

AI can feel overwhelming — new tools, new trends, and constant hype. But in this episode of Fitness Business Insights with Matt Robinson, I simplify everything down to three clear ways personal trainers can use AI to grow their business right now. You’ll learn how to think about AI properly, avoid the “magic pill” mindset that keeps most coaches stuck, and focus on using it to enhance your work, save time, and reduce costs — all without losing the human touch that makes your business unique...

2 months ago

44 minutes

Fitness Business Insights with Matt Robinson

The Thinking Tools That Separate Good Coaches from Great Ones

In this episode of Fitness Business Insights with Matt Robinson, I share two of the powerful mental models I recently taught at my private client event — Reverse Benchmarking and Feedback Loops. You’ll learn how to stop copying what everyone else in the fitness industry is doing and start thinking differently. These tools will help you develop original ideas, improve your systems, and build a business that stands out because of how you think — not just what you do. What You’ll Learn ✅ Why...

2 months ago

37 minutes

Fitness Business Insights with Matt Robinson

Why 90% of PTs Market Their Business Wrong (And How to Fix It)

Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on. I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stability, consistency, and long-term client growth. What You’ll Le...

2 months ago

42 minutes

Fitness Business Insights with Matt Robinson

The One Advantage AI Can’t Steal From You

AI can generate workouts, write macros, and even answer client questions but there’s one advantage it will never be able to steal from you: human-first service. In this solo episode of Fitness Business Insights with Matt Robinson, I break down the core service edge that sets great coaches apart, and how to use it to out-serve competitors and stand out in a crowded market. What You’ll Learn ✅ Why “basics beat brilliant” when it comes to client service ✅ The role of responsiveness and clear...

3 months ago

43 minutes

Fitness Business Insights with Matt Robinson

Are You Misreading The Fitness Market?

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack one of the biggest mistakes personal trainers make: misreading their market. Too many coaches assume they know what clients want—but end up building offers that miss the mark, stall growth, and leave them chasing leads. In this episode, I’ll show you how to truly understand your market, test your assumptions, and create offers that clients are excited to say yes to. You’ll learn why market feedback trumps guess...

3 months ago

34 minutes

Fitness Business Insights with Matt Robinson

Fitness Coaching is Dying

In this solo episode of Fitness Business Insights with Matt Robinson, I tackle the viral claim that “fitness coaching is dying.” Spoiler: it’s not. But parts of the industry will disappear. We dive into the real shifts happening in the market — from AI and tech disruption, to consumer trust issues, to the low standards that drag the industry down — and what all of this means for coaches who want to build a long-term, thriving business. If you’ve been worried about where the industry is ...

3 months ago

31 minutes

Fitness Business Insights with Matt Robinson

How to Build Online Clients Without Going Fully Online

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post content every day. I call this the Fulfilled Coach approach: a solid in-person business as your foundation, 10–15 online clients for additional income, and a freedom-focused model that protects your lifestyle. This episode breaks down how to build that busi...

3 months ago

43 minutes

Fitness Business Insights with Matt Robinson

Matt...Like You've Never Heard Him Before

In this unique episode of Fitness Business Insights with Matt Robinson, I share a full interview I recently recorded for the new podcast Make Life Better by Design, hosted by my long-time PT client and former architect, Kevin Drayton. This conversation is unlike anything we’ve shared before — not strictly about business or fitness, but about design as a way of thinking, living, and coaching. From my early days in strength & conditioning, to how I view coaching as a form of problem-solvi...

3 months ago

53 minutes

Fitness Business Insights with Matt Robinson

The 4 Money Milestones Every Coach Needs to Hit

In this solo episode of Fitness Business Insights with Matt Robinson, we break down the four key money milestones that personal trainers and fitness coaches need to aim for — and how to actually reach them. Forget the unrealistic 10K/month promises. This is a grounded, experience-based look at how to build a high-profit, low-stress coaching business — one clear stage at a time. Matt walks you through the specific income levels to aim for, how to structure your services at each stage, and ...

4 months ago

52 minutes

Fitness Business Insights with Matt Robinson

Fix These Mistakes Before You Launch Your PT Offer

In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer. Because having a working offer is only the beginning. If you want your fitness business to keep growing (without chasing new strategies every month), you’ll need to refine, evolve, or even replace that offer over time — based on real-world feedback and your business goals. This episode covers the exact adjustments Matt makes with his own clients,...

4 months ago

46 minutes