This episode being our season finale marks more than an ending—it’s an intentional exit from one chapter into the next. In this powerful final episode, Ty & Yoh explore what a “finale” really means across biblical, business, and creative lenses, reframing it as preparation, not closure. Ty challenges the way we talk about legacy, defining it not as an abstract idea but as a business plan for your estate—a practical, actionable strategy designed to ensure that ten years of work can last for a century through proper planning, trusts, and ownership structures. At the center of this vision is Culture Holdings, described as a “cultural BlackRock,” investing in music, sports, and media while integrating foundational technologies like AI and renewable energy. This episode unpacks a new American dream—one rooted in cultural leverage, community creativity, and real equity. Ty shares a case study that embodies this philosophy: a 2016 partnership with artist Brent that began with a $35,000 investment and grew into businesses valued at $127 million by early 2025. By breaking an artist globally without a major label and achieving “unicorn” status, Ty now steps into a new role as an architect and guide for established artists and their teams. The conversation ultimately centers on preserving Black intellectual property, ensuring creative work doesn’t vanish due to poor estate planning. Drawing inspiration from conversational and culturally disruptive voices like Gil Scott-Heron, Bob Dylan, and Amy Winehouse, this finale serves as both a reflection and a blueprint for what comes next. If you’re thinking about ownership, legacy, estate planning, creative entrepreneurship, or the future of culture-driven business, this season finale sets the stage for the next era. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pull up a seat as we shine a light on the true backbone of the economy: mom & pop businesses. The corner shops, family-run storefronts, and passion-led ventures that may never make venture capital headlines—but keep communities alive and thriving. We dig into what it really takes to build something sustainable without a safety net, why generational grit is a powerful form of wealth, and how defining success on your own terms can be the ultimate version of financial freedom. This conversation is for the builders who bet on themselves, stay rooted in the people they serve, and prove that legacy can be just as powerful as scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of FYM, Ty and the crew dive into the powerful connection between hobbies, creativity, mental health, and entrepreneurship. From storytelling and filmmaking to golf, gaming, photography, and writing, Ty breaks down why hobbies aren’t just side activities—they’re essential tools for wellness, idea generation, and long-term success. The conversation explores how creative expression fuels business strategy, personal growth, and emotional balance in high-performing entrepreneurs. Ty shares personal stories about discovering screenwriting during COVID, why every entrepreneur is inherently creative, how hobbies can accidentally become businesses, and why the rush to monetize everything can drain the joy out of your passions. He also explains how golf evolved from a casual interest into a powerful mental reset and unexpected networking tool, and why creativity never truly runs out—only conversation does. The episode also touches on AI versus human creativity, idea ownership, and building meaningful work that lasts beyond money. This episode is a must-watch for entrepreneurs, creatives, founders, and anyone battling burnout who needs a reminder that your hobbies might be the doorway to your next breakthrough. Like, subscribe, and drop a comment with your favorite hobby and how it’s impacted your life. 00:00 The Dilemma of Monetizing Hobbies 03:00 The Value of Hobbies During COVID 05:13 Discovering a Passion for Writing 07:22 Balancing Creativity and Business 15:10 The Source of Ideas and Creativity 23:22 Reflecting on Photography as a Career 24:15 Transitioning to Script Writing 26:44 The Business of Film and TV 29:46 The Importance of Hobbies 34:49 Golfing and Networking Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we break down the powerful connection between discipline, cultural capital, and financial independence in the music industry with Ty as he gives us a deep dive into The Colture Playbook, Vol. 1. We open by exploring why discipline is one of the most overlooked success drivers in today’s music landscape. Ty explains how consistent habits, intentional decision-making, and long-term thinking separate rising artists from those who burn out—especially in an industry where time, money, and opportunities are often wasted. We dive deep into the concept of cultural capital and how it gives young artists access to rooms, relationships, and resources without traditional financial backing. Ty introduces the idea of the “$30,000-a-year mentality”—a practical framework for building financial discipline, staying grounded, and creating sustainable growth in your music career. You’ll also learn about unconventional funding methods for independent artists looking to maintain ownership and control. From protecting your masters and licenses to understanding how music licensing works (think “renting a house” but for your art), Ty breaks down strategies that help artists stay empowered. We discuss alternatives to predatory label advances and payday-loan-style deals—highlighting tools like Sound Royalties, American Express, and PayPal working capital that can help artists secure funding without losing their creative or financial rights. The episode closes with an essential walk-through of a complete artist management checklist—covering music registration, touring logistics, brand development, online presence, and everything artists should have in place before scaling up. We also look ahead to Colture Playbook Volume 2, the next guide designed to elevate creators with even sharper insights and strategies. Throughout the conversation, we highlight the importance of integrity, accountability, and community, especially among Black professionals navigating the music business. This episode is a must-listen for artists, managers, entrepreneurs, and anyone seeking smarter, more sustainable ways to build a career in today’s music ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the real flex isn’t how much money someone has—but how responsibly they use it? In this week’s episode of “FYM with Ty and Yoh,” we jump straight into the chaos surrounding the newly released Epstein emails, the big-name players caught in the spotlight (yes, Larry Summers included), and how power mixed with entitlement can send people on a fast track to self-destruction. We even put that in contrast with how Jeff Bezos handles his personal world, and the difference a functioning moral compass can make when you're sitting on billions. Then we switch gears and tap into Ty’s brain—aka the AI oracle. Together, we imagine a future where AI isn’t just generating playlists but entire movie sequels, like a wild, algorithm-built follow-up to Contagion. We go deep on whether we’re heading into another AI bubble (hello, dot-com déjà vu), how AI could reshape jobs, and why some people will embrace it while others put up a fight. And in true FYM fashion, we talk about how the most unexpected industries—like the adult entertainment world—have historically pushed tech faster than anyone admits. As we wrap, we’re asking the big question: Is AI going to elevate entertainment or bulldoze it? From sports to concerts to the streaming giants like Apple and Amazon weaving AI into everything, we debate where humans still outrank machines—especially in those electric live moments you can’t fake. Because no matter how advanced tech gets, seeing a human absolutely dominate their craft hits different. (00:10) Power, Ethics, and Epstein (13:33) AI Impact on Economy and Society (24:17) Future of AI in Entertainment (30:00) Blurring Lines of Reality and AI Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ty explores the powerful intersection between personal branding and hip-hop culture, inspired by early social media moments and artists like 50 Cent and Ludacris, who mastered the art of online influence. The conversation highlights how personal branding has evolved from a celebrity strategy into a universal necessity for creators, entrepreneurs, and professionals navigating today’s digital landscape. Through an engaging discussion, the hosts break down the ways icons such as Tyler, the Creator and Kid Cudi have balanced authenticity with public perception. Their journeys reveal how maintaining a unique voice and vision can be both a creative pursuit and a business strategy in an era shaped by AI, digital transformation, and social media visibility. Listeners are taken on a storytelling journey that illustrates how hip-hop artists leverage branding to expand their influence beyond music. From Travis Scott’s immersive brand partnerships to JID’s distinctive artistic identity, the episode unpacks how these artists build loyal audiences while navigating the unpredictable nature of online culture. The hosts also share personal anecdotes—including an unforgettable Twitter exchange with Kid Cudi—that underscore the real-world power of connection and expression in the digital space. Adding humor and relatability, the episode features a lighthearted story about Future at Carbone in Miami and his unexpected potential cameo as a ticket scalper in “Money Talks.” Beyond the laughs, the tale underscores how every public moment contributes to an artist’s evolving narrative. Ultimately, the episode offers a deeper look at how personal branding shapes careers in music and entertainment, emphasizing the importance of authenticity, adaptability, and storytelling. Tune in for a compelling blend of humor, insight, and actionable lessons on how to cultivate a brand that resonates in today’s fast-changing creative world. (00:00) Exploring Personal Branding and Artistry (06:13) Navigating Personal Branding Challenges (14:30) Artistic Authenticity in the Music Industry (23:03) Evolution of Rapper Personal Brands (28:04) Navigating Online Reputation Management (39:32) Navigating Personal Branding Challenges in Music Personal Branding, Artistry, Hip-Hop, Tyler the Creator, Kid Cudi, Authenticity, Public Perception, Technology, AI, Digital Transformation, Social Media, Music Industry, Travis Scott, JID, Reputation Management, Future, Brent Faiyaz, Instagram, TikTok, Twitter Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if a decade-long strategy could redefine success across music, sports, and media? In this episode, we take you behind the scenes of our strategic roadmap — from navigating global time zone challenges on the West Coast to embracing transformative innovations in AI, blockchain, and sports contract negotiations. Discover how our long-term vision through 2026 and beyond is shaping the future of creative industries. We also pull back the curtain on our executive retreats, revealing how intentional rest and cultural rejuvenation fuel creativity, leadership, and sustainable growth within our organization. Then, we dive into the music industry’s evolution — celebrating the legacy of icons like D’Angelo, unpacking the rise of male R&B artists, and examining marketing strategies that elevate authentic artistry. We also confront one of the industry’s biggest issues: fake streaming in hip-hop. Learn how deceptive streaming practices distort success metrics and why protecting musical integrity is more vital than ever. Tune in for a thought-provoking conversation that bridges creativity, technology, and ethics — and discover how true innovation begins with purpose, strategy, and timeless sound. (00:00) Building a Decade Plan for Success (10:13) Reflecting on Music Legends and Culture (24:23) Exposing Fake Streams in Music Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Can mentorship be the missing link in accelerating your music career? In this episode, we explore how guidance from industry icons like No I.D. and Raphael Saadiq can open doors, inspire growth, and shape the future of creative independence. Hear personal stories of mentorship, career pivots, and long-term success from professionals who’ve learned to blend experience with innovation. We discuss the real value of authentic relationships in music — beyond digital mentorship platforms — and how staying curious and connected can transform both your artistry and career path. Featuring insights from Nathan Slavik, John Jones, and other respected voices in the industry, this episode dives deep into how collaboration and history fuel sustainable success in music and journalism alike.. 0:00 Introduction 1:45 The Power of Mentorship in the Music Industry 6:20 Lessons from No I.D. & Raphael Saadiq 12:00 Building Real Relationships in a Digital Era 18:30 Career Growth Through Collaboration 24:10 Long-Term Vision in Music & Media music industry mentorship, music career advice, artist development, creative networking, music business insights, No I.D., Raphael Saadiq, Nathan Slavik, John Jones, building music careers, music podcast, mentorship stories, how to grow in the music industry, professional growth for artists, music journalism Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can one unexpected encounter completely change how you see relationships in your career? In this episode, we explore how authentic connection and reciprocity can transform the way you navigate industries like music, wellness, and real estate. What started as a chance meeting with a real estate professional became a lesson in the art of giving, supporting, and building relationships that go beyond transactions. Featuring insights from Sean G of Live Nation and other respected industry voices, we uncover how to create partnerships rooted in mutual respect and genuine value. Whether you’re a young hustler finding your footing or an established professional looking to strengthen your network, this episode breaks down how reciprocity, communication, and clear boundaries can help you thrive.We’ll also dive into personal stories that reveal why setting boundaries—like no-contact weekends—can actually deepen your professional relationships. From conversations on mental wellness and emotional honesty among Black men to encounters with cultural figures like Kurt from New Balance, Carl Cherry from Spotify, and even Drake, this episode shines a light on what it really means to build connections that last. Keywords: reciprocity in business, building authentic relationships, networking tips, music industry connections, Live Nation, mental wellness, Black men in business, emotional intelligence, personal growth podcast, relationship building, communication skills Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when culture, business, and sports collide on the world’s biggest stage? In this episode of, we dive deep into how the Super Bowl halftime show led by Bad Bunny could bridge cultural divides and expand the NFL’s global reach From the idea of hosting games in Mexico City or London to the power of representation, this episode unpacks what it means when music, identity, and commerce intersect. We also tackle today’s biggest money headlines: the rising U.S. dollar, the looming government shutdown, and how these shifts personally impact creators, entrepreneurs, and everyday people. Then, we jump into the world of sports and celebrity, where the Baltimore Ravens face challenges with Lamar Jackson’s injury and Shadeur Sanders steps into a new era of athlete branding. What can his story tell us about fame, pressure, and legacy in modern sports? From the NBA preseason buzz around LeBron James and the Atlanta Hawks, to the MLB playoffsand the Braves’ playoff run, we break down how athletic performance and business strategy intertwine.Finally, we ask: What’s the real cost of success? Through artists like Sailorr, Orion Sun and Jordan Ware, we explore how collaboration, creativity, and sacrifice shape a meaningful life. Plus, we spotlight a fresh entrepreneurial idea a seasonal Christmas light installation business proving that innovation comes in all forms. Listen now for a fast-paced, thought-provoking episode packed with culture, sports, business, and big-picture insight. Timestamps: 00:00 – The economy gets personal: inflation, shutdowns, and dollar strength 10:30 – Bad Bunny, the Super Bowl, and global sports diplomacy 22:45 – Lamar Jackson, Shadeur Sanders, and athlete branding 36:15 – NBA preseason & MLB playoffs update 47:00 – The real price of success & creative freedom Super Bowl, Bad Bunny, Global Unity, NFL, Lamar Jackson, Shadeur, Colin Kaepernick, NBA, LeBron James, Steph Curry, MLB, Braves, Success, Financial Prosperity, Mental Health, Relationships, Abnormal Lifestyle, Business Strategies, Christmas Light Installation Service, Financial Independence Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever been caught off guard by a rude encounter that made you rethink the power of kindness in communication? In this episode, we share a story from a trip to New York City that highlights why grace and respect matter in both personal and professional interactions. Designed for Black and Brown entrepreneurs, this conversation explores how effective communication skills can directly influence financial success, business growth, and company culture. We break down how clear communication creates stronger team dynamics, reduces misunderstandings, and fosters collaboration. From setting expectations for conversation length to navigating written and verbal exchanges, you’ll learn strategies that prevent misinterpretation and keep operations running smoothly. Strong communication systems are the backbone of thriving businesses, and we’ll show you how to build them. Listen as we dive into real-world communication challenges and reveal practical solutions. We discuss how tools like ChatGPT can support entrepreneurs by encouraging professional, compassionate, and customer-focused messaging. You’ll also discover how language, storytelling, and accountability shape client relationships, improve teamwork, and drive long-term success. Whether you’re scaling your business or refining your leadership style, this episode is packed with insights to help you strengthen communication, elevate your brand, and lead with confidence. Effective Communication, Conversation Length, Misunderstandings, Kindness, Grace, Professionalism, Company Culture, Black and Brown Entrepreneurs, Financial Success, Collaboration, Respect, Curiosity, Context, Kindness, Written Communication, Audio and Visual Cues, Enterprise Settings, Business Growth, Policies, Emotional Responses, Streamline Operations, Business Leadership, Protocol Implementation, Subjectivity, Guidelines, Productive Outcomes, Context, Budget Constraints, Cohesion, Accountability, Client Satisfaction, Proactive, Hiring Decisions, External Partnerships, PR Team, Customer Service Standards, Personal Growth, Wellness, Language, Culture, Imagination, Narratives, Positive and Negative Interpretations (00:00) Effective Communication in Conversations (03:53) Communication Dynamics in Business Environment (15:27) Business Leadership and Protocol Implementation (27:03) Importance of Language in Communication (35:36) Accountability and Effective Communication Skills (49:31) Cultivating Effective Communication Skills Learn more about your ad choices. Visit megaphone.fm/adchoices

What if teddy bears were a better investment than alcohol stocks? This episode takes you inside the surprising rise of Build-A-Bear and why nostalgia and comfort are becoming powerful forces in today’s economy. We also explore the growing role of artificial intelligence in entertainment, from AI artists signing record deals to the big question of whether technology can ever capture the soul of human creativity. Along the way, you’ll hear wild stories of Teslas acting as crime witnesses, ChatGPT lending a hand in an unexpected lottery win, and the strange ways AI is reshaping everything from sperm banks to food delivery. Amid all the tech talk, we celebrate NBA Youngboy’s highly anticipated return to the stage and reflect on the moments that still can’t be replaced by digital innovation. We also tackle deeper conversations about culture and business. Cardi B proves that influence can stay strong without releasing new music, sparking a look at how free expression and money intersect in today’s world. And with Dame Dash’s career as a backdrop, we dig into lessons on trust, professionalism, and what it really takes to thrive in the music industry. Join us for a conversation that blends culture, technology, and entertainment into one thought-provoking ride. (00:10) Future of AI in Music Industry (06:17) Impacts of AI on Entertainment Industry (16:41) Speech vs Finance (28:23) Business Ethics and Professionalism AI, Music Industry, Build-A-Bear, Alcohol Industry, Tech Overload, Authenticity, AI Artist, Record Deal, Ones and Zeros, Technology, Tesla, Criminals, Lottery Ticket, ChatGPT, Sperm Banks, Food Delivery, NBA Youngboy, Live Music, Speech, Finance, Cardi B, Entertainment Industry, Business Ethics, Professionalism, Dame Dash, Trust, Virtual Work Environment Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp Learn more about your ad choices. Visit megaphone.fm/adchoices

Can AI completely revolutionize the traditional mom-and-pop shops that line our local streets, particularly in underserved areas where economic growth is desperately needed? This episode explores that very question as we break down the potential of AI with our special guest, Michael Early, a financial advisor at Raymond James. We unravel the possibilities AI presents for local businesses, providing them with tools and insights previously out of reach, and examine its potential to either boost or inhibit community development. With Michael's initial venture into AI enhancing his communication and outreach, we reflect on its broader impacts on wealth planning and business efficiency, painting a hopeful picture of AI's role in transforming local economies. The conversation takes a spirited turn as we liken the ongoing AI revolution to the historic dot-com boom, a period of transformative change we were too young to truly understand. AI's potential to disrupt industries is massive, yet it can't account for the hope and fear that accompany human decision-making. While AI might displace some jobs, it will simultaneously open new doors, much like the digital advancements before it. We encourage embracing AI not as a replacement but as a powerful tool to amplify human efficiency and decision-making, making it clear that the future belongs to those who adapt and seize the opportunities that AI technology offers. Finally, we dive into the profound intersection of AI, personal growth, and spirituality, where AI emerges as a vital instrument for maximizing time and supporting small enterprises. We emphasize the pursuit of emotions such as safety and security over material possessions, arguing for a spiritual approach that can integrate seamlessly with AI. By embedding spiritual teachings into AI development, we can ensure these technologies mirror our core values, enriching both our spiritual and technological experiences. As we share personal anecdotes and insights, we highlight the importance of embracing change and the pivotal role of faith and education in shaping a more inclusive and enlightened future. (00:00) AI in Underserved Communities (10:14) Utilizing AI for Financial Decision Making (24:40) Harnessing AI for Personal Growth (32:07) Spiritual Growth Through AI Integration Artificial Intelligence (AI) Innovation, AI and Underserved Communities, AI in Financial Decision Making, AI and Personal Growth, Spiritual Growth and Technology, Supporting Mom-and-Pop Shops with AI, Black-Owned Businesses and AI Innovation, Wealth Planning with AI Tools, Business Efficiency through AI, AI and Job Displacement Concerns, Emerging Technology and Economic Shifts, AI for Niche Businesses, Equality in Technology, Women in Tech Leadership, AI and Economic Shifts, Technology, Tariffs, and Small Business, AI as a Guiding Force in Business, Faith and Technology Integration, Education and AI in the Classroom, AI and the Spiritual Journey, Bible-Inspired Perspectives on AI, Human-Centered Technological Experiences Learn more about your ad choices. Visit megaphone.fm/adchoices

Could your financial future be at risk if you focus on quick wins instead of long-term planning? This podcast episode examines the pitfalls of chasing passive income without a solid financial strategy. We share the story of a sweepstakes winner whose lifetime earnings disappeared after the backing company went bankrupt, underscoring why unexpected windfalls should complement your plan, not replace it. You’ll also hear practical ways to grow surprise earnings into lasting financial security. The conversation then shifts to technology and the changing face of investments. From the vision of Teslas appreciating in value as autonomous taxi assets to the influence of the PayPal Mafia and Elon Musk, we look at how innovation could redefine industries. We also discuss the ethics of influencer endorsements in healthcare, highlighting Serena Williams’ partnership with a GLP-1 medicine company and how her family’s investments shape the narrative. he episode also takes a closer look at the NFL’s push for global expansion, including the possibility of a Super Bowl overseas and programs designed to support international players. In the music industry, we question whether all publicity is beneficial as Young Thug’s interview sheds light on the pressures faced by artists, especially Black men, when sharing their struggles. This podcast blends finance, technology, sports, and culture to give you insights into how opportunity and responsibility collide. (00:11) Long Money and Lifetime Opportunities (09:32) Tech Investments and Conflicts of Interest (23:30) Global NFL Expansion and Music Business (33:53) Tech Founder's Focus on AI Learn more about your ad choices. Visit megaphone.fm/adchoices

Is traditional marketing fading away, making room for a new age of digital influence? In this episode of FYM, we explore the cultural and economic shift from conventional advertising to strategies driven by social media, influencer marketing, and Gen Z consumer behavior.From the early days of MySpace and Twitter to today’s algorithm-based platforms, we examine how young people have turned their networks into marketplaces and why brands are prioritizing digital-first strategies. The conversation dives into the rise of a post-influencer era where authenticity matters more than follower counts, the growing role of AI in shaping brand–creator partnerships, and the demand for localized, niche engagement that reflects Gen Z and Gen Alpha values.We also discuss how iconic brands like Nike have succeeded by narrowing their focus and why authenticity and genuine connection remain the most important drivers of trust in today’s digital ecosystem. With platforms like WAP pointing toward a future that looks more like a digital mall than a traditional marketplace, this episode unpacks the wild west of modern marketing and offers insights for creators, entrepreneurs, and brands navigating constant change. (00:00) The Rise of Influencer Marketing (05:02) The Evolution of Digital Influence (09:38) The Future of Digital Influencer Marketing (15:24) The Future of Influencer Marketing (28:17) Niche Branding for Gen Z Audience (32:12) Authenticity in Digital Marketing Influencer Marketing, Digital Age, Social Media, Ad Budgets, Young Entrepreneurs, Marketing Maestros, Multi-level Marketing, Direct-to-Consumer, AI, Niche Markets, Gen Z, Gen Alpha, WAP, Favorite, Twitch, Niche Branding, Authenticity, Digital Interactions, Personalization, Digital Marketing, Digital Influence, Digital Platforms, Traditional Marketing, AI Technology, Brand Management, Content Strategy, Digital Ecosystem, Digital Mall, Monetization, Subscription Model, Educational Resources, Digital Landscape, Nostalgia, Authentic Branding, Targeting Niche Audiences, Explosive Growth, Nike, Michael Jordan, Brand Building, Real Voices, Artificial Voices, Digital Consumerism Learn more about your ad choices. Visit megaphone.fm/adchoices

From Taylor Swift and Travis Kelce’s romance to Lucci’s epic State Farm Arena comeback, this FYM livestream dives into the crossroads of sports, music, entrepreneurship, and culture. We explore how pop culture moments fuel business conversations while breaking down practical strategies for stress management, travel hacks, and the realities of running a business on the go. In this episode, we cover: The media frenzy around Taylor Swift and Travis Kelce and what it reveals about influence, branding, and business. Lucci’s return performance at State Farm Arena and the cultural power of music. Stress management tips for entrepreneurs, including breathing techniques to balance high-energy lifestyles. The challenges of traveling with allergies and dietary restrictions while building a business. Wild travel stories that feel like a reality show, with lessons in resilience and patience. A hip hop spin on Spain’s La Tomatina festival and how cultural traditions inspire creative entrepreneurship. Why marriage can mirror business—from leadership and accountability to long-term commitment. This conversation isn’t just about headlines—it’s about the deeper connections between culture, business, and personal growth. Whether you’re an entrepreneur, music lover, or just fascinated by the intersection of sports and pop culture, this episode delivers insight, humor, and real talk. (00:10) Stress and Balance in Entrepreneurship (11:26) Reality TV as an Escape (19:13) Tomato Fight Festival and Celebrities (26:44) Marriage as a Business Deal (31:32) Miracles and Leadership in Business Learn more about your ad choices. Visit megaphone.fm/adchoices

Can happiness really be in our control or is it just luck? In this episode, we dive deep into the connection between happiness, health, financial freedom, and personal fulfillment. We challenge the idea that success must equal stress, and instead reimagine it as a balance of well-being, time sovereignty, and authentic joy. We’ll unpack: How to balance career success with personal happiness The link between business growth, burnout, and true fulfillment Why health, rest, and time management are just as important as money- The role of positive work environments, fairness, and transparency in long-term success Lessons from the music industry on navigating creativity, business, and happiness Through real stories, reflections, and industry insights, we explore how to create a life where ambition doesn’t sacrifice contentment. Whether you’re building a business, chasing creative dreams, or simply searching for more meaning, this conversation will inspire you to take control of your happiness while thriving professionally. Join us on this journey to redefine success, reclaim joy, and find harmony between life, work, and creativity. (00:00) Control of Happiness and Success (07:42) Building Happiness and Success (19:42) Positive Work Environment Creation (24:54) Navigating Business Relationships With Happiness (29:27) Creating Long-Term Happiness Through Control (41:17) Remembering Cartoon Characters #Happiness #SuccessWithoutStress #WorkLifeBalance #PersonalGrowth #FinancialFreedom #MusicIndustry #PositiveEnergy #SelfDevelopment Happiness, Success, Health, Financial Freedom, Personal Fulfillment, Stress, Turmoil, Business, Myth, Strife, Physical Health, Time Management, Sleep, Hustle, Delegation, Work-Life Balance, Positive Work Environment, Emotional Connections, Fair Treatment, Transparency, Honesty, Business Relationships, Employee Relationships, Reputation, Talent, Contracts, Music Industry, Control, Freedom, Decisions, Cartoon Characters, Peanuts, Charlie Brown Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when the relentless grind of the NFL preseason collides with the quiet strategy of golf? In this episode, Ty dives deep into the journey of undrafted NFL free agents fighting for a spot on the coveted 53-man roster—and how the golf course becomes their sanctuary, strategy hub, and powerful networking tool for athletes. From the camaraderie of a Falcons preseason game to the strategic calm of the green, we explore how two vastly different sports share the same foundation: discipline, focus, and community. But we go beyond the playbook. Discover how social media reshapes our vision of success, why character and integrity outweigh raw talent, and what the classic film The Hustler teaches about building a winning mindset. We pull parallels from the NFL, golf culture, and the music industry, revealing the universal need for discipline and values in any field. With lessons from the biblical story of Cain and Abel, we uncover the dangers of jealousy and the importance of staying in your lane to reach your full potential. If you’re chasing your dreams—whether in sports, business, or creative industries—this conversation will inspire you to embrace the power of character, community, and authentic growth, ensuring you don’t miss your true opportunities. Keywords: NFL preseason, undrafted free agents, golf networking, Falcons preseason, athlete mindset, sports discipline, success mindset, character over talent, sports networking, NFL stories, athlete life lessons. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever thought about investing in the companies behind the brands you love and trust? We highlight the potential of aligning your investments with familiar products such as Apple, Starbucks, and Ford. This long-term strategy not only builds confidence but can also lead to a substantial portfolio as seen with the stock growth of companies like Apple and Netflix. By sharing our personal experiences, we illustrate the rewards of investing in companies we believe in, rather than chasing unfamiliar ventures.Simplifying the investment process can make it accessible to anyone, and we guide you through aligning your spending with stock purchases. Platforms like Robinhood and Cash App make it easier for beginners to start small and grow their investments over time. By investing in brands that resonate with our daily lives, we tear down intimidation barriers, encouraging a community of savvy investors. Listen in as we share strategies to foster wealth-building through consistent, thoughtful investments, proving that investing doesn’t have to be complex or daunting.(00:00) Investment Tips for Middle Class(11:52) Investing in Familiar Products for Profit(16:54) Investing in Everyday Consumption for Profit(21:43) Investing in Everyday Products for Profit(29:21) Simplify Investing for Long-Term Success(36:55) Investing Based on Personal PreferencesFinancial Freedom, Investment Opportunities, Market Downturns, ETFs, Index Funds, AI-driven Investment Strategies, Consumer Habits, Stock Market, Robinhood, Cash App, Stock Investments, Investment Choices, Personal Preferences, Investment Synergy, Ultra-wealthy, Passive Investing, Risk Tolerance, Wealth Building, Technology, Stock Picks, Community of Investors Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is overthinking the enemy of creativity? Tyler, the Creator certainly thinks so, and we’re unpacking his organic approach to music rollouts. From the liberation of letting go of meticulous planning to the power of real-time engagement with fans, Tyler shows us that success isn't wrapped in a big budget. It's about connecting on a personal level and nurturing a community that champions your music. We explore how thoughtful engagement and authentic interactions can transform fans into eager promoters, supporting artists beyond just the release day.Imagine launching a music campaign with a nostalgic twist, like Metro Boomin's Myspace homage, or shaking things up with Beyoncé's cowboy culture embrace. These are just a few of the innovative strategies we’re highlighting, alongside some unexpected ones—ever thought of promoting music on Pornhub? Our conversation reveals the inventive side of music marketing, where creativity knows no bounds. From spontaneous pop-ups to Grammy-themed billboards, discover how timing, planning, and a dash of ingenuity can make an indelible mark.Bridging the gap between the digital and the tangible, we talk about the synergy of online marketing with real-life experiences. Whether it's the resurgence of 90s and 2000s concerts at SeaWorld or witnessing artists live out their authentic selves, these moments enrich the connection with fans. We also peek into upcoming content, including a unique series on Substack and a deeper dive into societal themes. As we look forward to more engaging episodes, stay tuned for reflections that keep the conversations flowing and your curiosity piqued. (00:10) Artist Rollouts (06:42) Innovative Music Marketing Strategies (12:41) Balancing Real-Life Promotion and Online Marketing (26:52) Revitalizing Marketing Strategies for Artists (39:31) Upcoming Live Stream and Episode Announcement Learn more about your ad choices. Visit megaphone.fm/adchoices