Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...
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Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...
Discovering Hidden Opportunities: Expanding Your Coworking Customer Base | S1 EP15
Flex That Worx
18 minutes
1 month ago
Discovering Hidden Opportunities: Expanding Your Coworking Customer Base | S1 EP15
In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth. Key Themes: Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing ...
Flex That Worx
Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...