What happens when a coworking space is designed around real human needs, not trends or templates? In this episode of Flex That Worx, we sit down with Suzanne Murdock, MD & Co-Founder of The Hub Newry and Coach & Mentor for Micro Business Leaders + Coworking & Flex Space Operators. The Hub Newry is a long-standing coworking space provider based in Newry, Northern Ireland. Suzanne shares how personal experience, starting over, and building a business shaped her approach to coworking...

In this episode of Flex That Worx, Anne-Marie and Graham reflect on the defining developments of 2025 for coworking and flexible workspaces. Drawing on conversations from industry events including Coworking Europe in Berlin, operator interviews across regions and our own insights at Baseworx, they unpack how the market is maturing and what that means for operators. Topics include the growing professionalisation of the sector, the practical benefits of technology and AI, and why community rema...

In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project! Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wider movement focused on people first working environments. We explore how collaboration, flexibilit...

In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces. Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution. ...

Community is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx, Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the heart of what really makes a space feel connected. For Graham, community is not about the over-enginerring of events or perfectly curated networking moments. It is the everyday interactions that show people they belong. It is the simple hello first thing in the mor...

Bundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member. We talk about why simple structures are more effective than complicated packages and how transparency removes confusion at the point of purchase. We also look at how bundles can help you make better use of underused assets like meeting rooms or hot desks. When...

Events can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from the start. Knowing who is attending, how many people to expect and how these numbers shift over time helps you plan accurately and avoid overspending. We talk through simple ways to track attendance patterns, how to approach post event feedback and why r...

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...

Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members. From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members w...

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for. Defining Your Unique Brand We discuss how to clarify what makes your space distinctive and use that to attract the right members. Market Segmentation and Audience Targeting Not every coworking space is for everyone. We d...

As your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless. Unified Brand Experience Learn how to create a cohesive member journey across every site. From front-desk processes to digital systems, standardising your approach ensures that both staff and members experience the same smooth int...

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect. In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. We look at the value of fresh energy and ideas in your space and why students...

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods. From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage. To listen to ou...

Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community. In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to build trust, protect your margins, and ensure your pricing strategy actually supports your long-term ...

In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth. Key Themes: Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing ...

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey. Key Points: New / Greenfield: Laying the Groundwork (04:45-13:12) Launch with Impact: Kickstart your coworking space with a robust, user-friendly website that simplifies bookings and inquiries. ...

Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape. Key Takeaways for Coworking/Flex Space Operators: Embrace sensors, data, and AI to deliver optimal environments for both employers and landlords.Prepare for the integrati...

In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively. Key Points: Understanding the Event Dilemma: Discover why events, while crucial for member engagement, often become a drain on resources and energy for coworking operators.Strategic ...

Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry. In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region. Key Points: Visionary Beginnings: Discover how the RDI Hub was born from the visionary efforts of Brian McCarthy, founder of Fexco, and how i...

Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace. In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections. Key Points: Embrace the Rhythm: E...