Flex That Worx

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Flex That Worx

Baseworx

23 episodes

6 days ago

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...

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Entrepreneurship

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Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...

Show more...

Entrepreneurship

Episodes (20/23)

Flex That Worx

Flex Rewind - The Importance of Your Coworking Space Website

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...

5 days ago

4 minutes

Flex That Worx

Flex Rewind - Tailoring Your Workspace to Different Audiences

Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members. From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members w...

1 week ago

4 minutes

Flex That Worx

Flex Rewind - Know Your Audience, Grow Your Coworking Community

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for. Defining Your Unique Brand We discuss how to clarify what makes your space distinctive and use that to attract the right members. Market Segmentation and Audience Targeting Not every coworking space is for everyone. We d...

1 week ago

5 minutes

Flex That Worx

Flex Rewind - Scaling Multi-Location Coworking Spaces

As your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless. Unified Brand Experience Learn how to create a cohesive member journey across every site. From front-desk processes to digital systems, standardising your approach ensures that both staff and members experience the same smooth int...

2 weeks ago

5 minutes

Flex That Worx

Flex Rewind - Unlocking New Coworking Customers: University Students

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect. In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. We look at the value of fresh energy and ideas in your space and why students...

2 weeks ago

5 minutes

Flex That Worx

Flex Rewind - Leveraging Quieter Times in Your Coworking Space

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods. From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage. To listen to ou...

3 weeks ago

5 minutes

Flex That Worx

Flex Rewind - Coworking Pricing: Is Yours Too High or Too Low?

Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community. In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to build trust, protect your margins, and ensure your pricing strategy actually supports your long-term ...

3 weeks ago

5 minutes

Flex That Worx

Discovering Hidden Opportunities: Expanding Your Coworking Customer Base | S1 EP15

In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth. Key Themes: Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing ...

1 month ago

18 minutes

Flex That Worx

Tech Foundations for Thriving Coworking Spaces | S1 EP14

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey. Key Points: New / Greenfield: Laying the Groundwork (04:45-13:12) Launch with Impact: Kickstart your coworking space with a robust, user-friendly website that simplifies bookings and inquiries. ...

1 month ago

45 minutes

Flex That Worx

What PropTech Connect London 2025 Taught Us About the Future of Coworking | S1 EP13

Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape. Key Takeaways for Coworking/Flex Space Operators: Embrace sensors, data, and AI to deliver optimal environments for both employers and landlords.Prepare for the integrati...

1 month ago

26 minutes

Flex That Worx

How to Host Successful Events in Your Coworking/Flex Space Without Burning Out | S1 EP12

In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively. Key Points: Understanding the Event Dilemma: Discover why events, while crucial for member engagement, often become a drain on resources and energy for coworking operators.Strategic ...

1 month ago

28 minutes

Flex That Worx

Revolutionising Rural Innovation: The RDI Hub Story with Megan Daly-Tyrrell | S1 EP11

Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry. In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region. Key Points: Visionary Beginnings: Discover how the RDI Hub was born from the visionary efforts of Brian McCarthy, founder of Fexco, and how i...

2 months ago

46 minutes

Flex That Worx

Managing Peak & Quiet Seasons in your Coworking & Flex Space | S1 EP10

Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace. In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections. Key Points: Embrace the Rhythm: E...

2 months ago

23 minutes

Flex That Worx

Mastering Pricing Reviews, Adjustments & Bundling for your Coworking & Flex Space | S1 EP9

In this episode of Flex That Worx, we delve into the intricacies of pricing reviews, adjustments & bundling for coworking and flexible workspaces. As costs fluctuate, from coffee to energy, maintaining a balanced pricing model becomes crucial. Graham & Anne-Marie discuss the importance of regular pricing reviews and the challenges of adjusting prices in a service industry where costs are ever-changing. Key Points Pricing ReviewsRegularly assess your cost base to ensure your pric...

2 months ago

12 minutes

Flex That Worx

Pricing Strategies For Your Coworking & Flex Space | S1 EP8

Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conversation draws on real-world examples from Ireland, Europe, the US, and the UK, providing practical insights for operators at every stage of their journey. This episode is designed for coworking and flexible workspace operators who are eager to optimise their pricing strategie...

2 months ago

18 minutes

Flex That Worx

Branding Essentials for New Operators | S1 EP7

Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the market becoming increasingly competitive, it's essential to stand out and create a brand that truly resonates with your target audience. Key Points: Defining SuccessSuccess can mean different things to different operators. For some, it's about profitability, while for others, i...

3 months ago

9 minutes

Flex That Worx

Not Just Another Space: How to Stand Out in a Crowded Market | S1 EP6

In today's rapidly evolving landscape of coworking and flexible workspaces, standing out is more crucial than ever. In this episode of Flex That Worx, we uncover the strategies that can transform your coworking space from just another option into a sought-after destination. Whether you're managing a single location or a network of spaces, this episode is packed with insights to help you carve out your niche and thrive in a competitive market. Key Points: Defining Your Unique BrandLearn ...

3 months ago

20 minutes

Flex That Worx

Embracing Flex Work: The Future of Work with Andrew Whitaker of Culture Co-Working | S1 EP5

In this enlightening episode, we sit down with Andrew Whitaker, the visionary Founder and Managing Director of Culture Co-Working, to explore the evolving landscape of coworking and flexible workspaces. With two thriving locations in Cork City, Culture Co-Working is at the forefront of promoting a balanced work-life approach. Andrew shares his insights on how flexible working hours and professional coworking spaces can enhance productivity and happiness. Key Points The Shift from Traditional ...

3 months ago

46 minutes

Flex That Worx

Empty Desks, Missed Revenue | S1 EP4

In this episode of Flex That Worx, Anne-Marie and Graham, delve into the challenges and solutions surrounding underutilised coworking spaces. They explore the reasons behind empty desks and missed revenue opportunities, offering actionable insights for operators of both new and established flexible workspaces. Key Points: User Experience and VisibilityDiscover how poor user experience and lack of visibility can lead to underused spaces. Learn strategies to enhance the user journey and make y...

3 months ago

25 minutes

Flex That Worx

Navigating Innovation: The Journey of Inishowen Innovation | S1 EP3

In this episode of Flex That Worx, we delve into the world of flexible workspaces with a focus on the Inishowen Innovation, located in Buncrana, County Donegal. Join us as we explore the hub's mission to foster innovation and support businesses across the Inishowen Peninsula. Our guest, Anne Marie McLaughlin, who is the ii Innovation Manager, shares her unique journey from the US tech industry to leading this vibrant innovation space! Key Points: Inishowen Innovation Hub's Miss...

4 months ago

48 minutes