Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...
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Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...
Flex Rewind - Know Your Audience, Grow Your Coworking Community
Flex That Worx
5 minutes
1 week ago
Flex Rewind - Know Your Audience, Grow Your Coworking Community
Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for. Defining Your Unique Brand We discuss how to clarify what makes your space distinctive and use that to attract the right members. Market Segmentation and Audience Targeting Not every coworking space is for everyone. We d...
Flex That Worx
Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun. In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office. For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of t...
