Send us a text What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric. We dig into the gap between “good” sales teams and those...
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Send us a text What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric. We dig into the gap between “good” sales teams and those...
The LinkedIn Algorithm Just Changed Everything: Richard van der Blom on 360 Brew, Credibility Scores & Why 0.1% of Users Are Destroying Your Reach
Follow The Brand Podcast with Host Grant McGaugh
54 minutes
1 month ago
The LinkedIn Algorithm Just Changed Everything: Richard van der Blom on 360 Brew, Credibility Scores & Why 0.1% of Users Are Destroying Your Reach
Send us a text Trust is breaking on LinkedIn—and not just because the algorithm got stricter. Grant McGaugh sits down with Richard Vanderblom, the global authority on social selling and LinkedIn strategy, to unpack how AI-driven behaviors, automated outreach, and shifting relevance signals are reshaping what works and what backfires. If you’ve watched your reach drop or felt your DMs fill with spam, this conversation maps a smarter path forward. We dig into the metrics that actually matter—q...
Follow The Brand Podcast with Host Grant McGaugh
Send us a text What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric. We dig into the gap between “good” sales teams and those...
