Follow The Brand Podcast with Host Grant McGaugh

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Follow The Brand Podcast with Host Grant McGaugh

Grant McGaugh CEO 5 STAR BDM

241 episodes

2 weeks ago

Send us a text What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric. We dig into the gap between “good” sales teams and those...

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Self-Improvement

Entrepreneurship

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Send us a text What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric. We dig into the gap between “good” sales teams and those...

Show more...

Self-Improvement

Entrepreneurship

Episodes (20/241)

Follow The Brand Podcast with Host Grant McGaugh

The $2 Million Mistake That Revolutionized Modern Selling: Why 97% of Sales Teams Are Targeting the Wrong Buyers with Doug C. Brown

Send us a text What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric. We dig into the gap between “good” sales teams and those...

1 month ago

51 minutes

Follow The Brand Podcast with Host Grant McGaugh

Why Personal Branding Is Your Career Insurance Policy with Jennifer Dalton

Send us a text If people can’t read your value, they can’t reward it. We sit down with brand strategist Jen Dalton to turn personal branding from a fuzzy idea into a practical plan you can execute, one small step at a time. Our conversation starts with a simple truth—telepathy isn’t a strategy—and builds toward a reputation roadmap that helps you define your strengths, choose the right words, and create monthly evidence that moves you closer to the work you want. We break down the crucial di...

1 month ago

47 minutes

Follow The Brand Podcast with Host Grant McGaugh

Agentic AI for Small Business: $3.50 ROI Per $1 Invested with Grant McGaugh

Send us a text Ready to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you’ll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week. We walk through the five domains where agents deliver immediate wins: customer support that resolves faste...

1 month ago

1 hour 16 minutes

Follow The Brand Podcast with Host Grant McGaugh

The LinkedIn Algorithm Just Changed Everything: Richard van der Blom on 360 Brew, Credibility Scores & Why 0.1% of Users Are Destroying Your Reach

Send us a text Trust is breaking on LinkedIn—and not just because the algorithm got stricter. Grant McGaugh sits down with Richard Vanderblom, the global authority on social selling and LinkedIn strategy, to unpack how AI-driven behaviors, automated outreach, and shifting relevance signals are reshaping what works and what backfires. If you’ve watched your reach drop or felt your DMs fill with spam, this conversation maps a smarter path forward. We dig into the metrics that actually matter—q...

1 month ago

54 minutes

Follow The Brand Podcast with Host Grant McGaugh

The Great Equalizer: How AI Is Finally Giving Black Entrepreneurs the Team They've Always Deserved with Angela Reid-James

Send us a text Seats aren’t being offered? Let’s build the table—and the toolkit to go with it. We sit down with consultant and AI Accelerator lead Angela Reed James to explore how Black entrepreneurs can turn AI into real capacity, sharper messaging, and faster growth without bloated budgets or big teams. From losing a corporate role to launching a mission-driven practice, Angela shares how AI became the missing staff: a strategist on demand, a project manager at midnight, and a copy chief t...

1 month ago

37 minutes

Follow The Brand Podcast with Host Grant McGaugh

132 Miles Per Hour—and $6.5 Million in Debt: What a CEO Learned About Legacy with Ed Rahill

Send us a text A single Saturday in 1966 changed everything. When a young Ed Rahill paused lawn duty to hear the 24 Hours of Le Mans on the radio, endurance racing planted a seed that would grow into record-setting coast-to-coast drives, a fearless corporate career, and a blueprint for living with grit. We go beyond the spectacle to explore how planning, patience, and partnership carry you through the stretches no one posts on highlight reels. Ed maps the unlikely bridge between CFO and pres...

2 months ago

37 minutes

Follow The Brand Podcast with Host Grant McGaugh

Beyond the Binary: The Quantum Mindset with Farai Mazhandu and Grant McGaugh

Send us a text Imagine if your computer could explore a landscape of possibilities all at once, using the same rules that make electrons behave in surprising ways. That’s the mental pivot Farai, a quantum physicist and teacher, helps us make as we break down what quantum computing really is and where it actually wins. We trade hype for clarity, showing how superposition, entanglement, and interference become practical tools when classical methods hit walls. We walk through the real stakes: m...

2 months ago

45 minutes

Follow The Brand Podcast with Host Grant McGaugh

Stop the Hassle, Start the Growth: The 4 Buyer Levers That Drive Organic Scale

Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...

2 months ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Paycheck to Portfolio: Earl Johnson’s Playbook for Lasting Wealth

Send us a text What if your money felt calm, clear, and connected to a future you actually want? Grant sits down with Earl Johnson of Lexis Wealth Management to unpack the mindset, systems, and coaching that turn financial stress into durable wealth—and transform inheritance into a springboard, not a stumble. We start with the human side: the quiet shame many people carry about past choices and the simple shift that changes everything—separating lifestyle money from future money. Earl explai...

2 months ago

42 minutes

Follow The Brand Podcast with Host Grant McGaugh

Eventually Is Now: Pete De La Torre on Ruthless Honesty, Ownership & the Courage to Execute

Send us a text What if a single wake-up call could reorder your entire life—and finally align your work with what you value most? That’s the spark behind this conversation with Peter Delatorre, who turned a prostate cancer diagnosis into a purpose-driven platform centered on authenticity, accountability, and the power of a no-excuses culture. We unpack how ruthless honesty—starting with yourself—becomes the foundation for leadership people trust and brands that actually keep their promises. ...

3 months ago

40 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Plan A to Global Impact with Ann Marie Sorrell

Send us a text Brand authority doesn’t start with a logo—it begins with a decision about how you want to show up. We sit down with Ann Marie Sorrell, president and CEO of the Mosaic Group, to unpack the strategy, grit, and heart behind a 20‑year journey from West Palm Beach to a growing Caribbean footprint. Ann Marie breaks down positioning that goes beyond aesthetics, showing how message, culture, and behavior align to create trust. Then she gets practical about content: why story matters, h...

3 months ago

39 minutes

Follow The Brand Podcast with Host Grant McGaugh

The End of Blue Links: How to Rank When AI Answers First with Kevin Roy

Send us a text The digital marketing landscape is undergoing a radical transformation. While SEO professionals have spent years mastering Google's algorithm, the rise of AI-powered answer engines like ChatGPT, Claude, and Gemini is creating an entirely new paradigm for online visibility. Kevin Roy, founder of Green Banana SEO, reveals a startling statistic: 60% of Google's 405 billion monthly searches are now "zero-click" searches, where users get answers without visiting websites. This fund...

3 months ago

39 minutes

Follow The Brand Podcast with Host Grant McGaugh

The 25% Health Gap Nobody Talks About: How One Woman's ER Visit Sparked a VC-Backed Revolution"

Send us a text What if the secret to women's health lies not in treating symptoms, but in understanding the unique patterns beneath them? Andrea Corleto discovered this truth the hard way, navigating her own chronic illness journey through a healthcare system that often left her questions unanswered. That frustrating experience sparked the creation of Lyv Health – a personalized longevity platform designed specifically for women. The shocking reality is that women spend 25% more time in poor...

3 months ago

32 minutes

Follow The Brand Podcast with Host Grant McGaugh

The Brave Path: Confronting Fear on the Leadership Journey

Send us a text Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

3 months ago

37 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Caves to Corner Offices: Why Grant McGaugh’s “First Light” Breaks Every Rule of Business Literature

Send us a text Leadership today faces a crisis of trust and engagement. A staggering 70% of employees feel disconnected from their organization's mission, while only 24% trust their leaders—meaning three out of four employees have lost faith in leadership. With 63% of current leaders reporting burnout and likely to leave their positions within two years, we're witnessing unprecedented leadership instability. My new book, "First Light: The Brave Path to Authentic Leadership," addresses this c...

4 months ago

31 minutes

Follow The Brand Podcast with Host Grant McGaugh

Architecting Change: How Davielle Phillips is Transforming North Omaha from the Ground Up

Send us a text What if buildings could heal communities? In this captivating conversation, architect Davielle Phillips reveals how his journey from Chicago's South Side to Omaha is reshaping urban spaces and mindsets. When young Davielle asked his mother who decides what buildings look like, her simple response—"Google it"—sparked a lifelong mission. Growing up surrounded by boarded-up houses and neighborhood decline, Phillips discovered architecture as a powerful tool for community transfor...

4 months ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

AI Agents: The Future of Business Automation

Send us a text Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

4 months ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

Space Mom vs. The Universe: The 64-Gram Revolution

Send us a text From flipping dosas to flipping the script on who belongs in space, Dr. Srimathy Kesan's journey defies expectations at every turn. After 18 years as a homemaker who could barely remember her English vocabulary, a chance meeting with an old friend led to a Miami conference and an encounter with NASA that would change everything. "Space chooses you," says Dr. Kesan, the founder of Space Kidz India and the only woman in the world to have launched 27 space missions. Her organizat...

4 months ago

42 minutes

Follow The Brand Podcast with Host Grant McGaugh

Why 70% of AI Transformations Fail—and the B.R.A.V.E. Playbook That Beats the Odds

Send us a text The moment Aaron Plush was pulled from his second-grade classroom to test early Macintosh computers, his path in technology was set. This formative experience sparked a journey that would lead him through global program management roles and transformational leadership positions at major corporations like Citrix. Aaron brings a refreshingly authentic approach to the complex world of project management and organizational transformation. His methodology begins with something surp...

5 months ago

35 minutes

Follow The Brand Podcast with Host Grant McGaugh

The $847 Billion Rebellion: How Your Apple Watch Will Destroy Healthcare Insurance Forever

Send us a text What if your fitness tracker could revolutionize not just your health habits, but the entire healthcare system? This fascinating conversation with João Bocas, globally recognized as "The Wearable Expert," explores how wearable technology might democratize healthcare and shift power dynamics toward consumers. João shares his remarkable journey from Portuguese immigrant with no English skills to renowned healthcare innovation consultant. His path was shaped by a powerful persona...

5 months ago

44 minutes