You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.
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You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.
You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.
You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025 of founders who turned their passions into lasting brands—so that you can enjoy yours as a hobby.
You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.
You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.
You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.
You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.
You’ve probably heard of Field and Stream, the renowned hunting magazine founded in the United States in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.
You may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: handwriting.
You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
You may know Orvis, the renowned fly fishing equipment manufacturer founded in the United States in 1856. This case study is a concept of what Orvis can choose to design, a type of brand community centered on a shared hobby: fly fishing.
You may know Gibson, the renowned guitar manufacturer founded in the United States in 1902. This case study is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing.
In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five.
We explore what Scuderia Ferrari® Club offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Oysho® Community offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what the Corning Museum of Glass (CMOG) offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what the PADI Club offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what the National Geographic Society offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Flow Hive offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Harley-Davidson offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what LEGO offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.
