A greater level of fulfillment. That’s what we’re after - for ourselves, and the women who will come next. Get your quick dose of provocative insights from women in leadership positions, who break down how they’re leading at work and in life. Hosted by Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Women.
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A greater level of fulfillment. That’s what we’re after - for ourselves, and the women who will come next. Get your quick dose of provocative insights from women in leadership positions, who break down how they’re leading at work and in life. Hosted by Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Women.
Leveraging Partners to Create Content (Marketing Smarts)
ForthRight Women
1 hour 10 minutes
1 year ago
Leveraging Partners to Create Content (Marketing Smarts)
A key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business…if you approach branded content with the 4 principles we discuss in this episode. Our guest, Sam Baier (on Instagram and LinkedIn), formerly of Tepper Sports & Entertainment, previously served as the Digital Partnerships Manager for the Carolina Panthers and Charlotte FC. She’s an expert in executing these principles and shares her experience in executing content that worked well and not so well.
We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
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ForthRight Women
A greater level of fulfillment. That’s what we’re after - for ourselves, and the women who will come next. Get your quick dose of provocative insights from women in leadership positions, who break down how they’re leading at work and in life. Hosted by Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Women.
