Effectively marketing to different cultures is part of our day-to-day and that of our clients. As we often like to do, we focus on this topic in this episode through the lens of being more mindful of cultural nuances. This can make or break your marketing efforts, so it’s important to discuss in detail. To join this discussion, we welcome a marketing to cultures expert, Doni Aldine, Founder of CULTURS magazine and expert in cross-cultural communications. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Marketing campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution of a marketing campaign forces us to relook at and reevaluate existing consumer relationships, plus actively engage new people who may be interested in our brand. In doing this, we find new ways of creating Brand-Love connections with these consumers - creating potential for more revenue. This episode goes into detail on how to develop a successful marketing campaign and highlights examples of good and bad ones…some from our own personal experiences. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Whether you’re selling to consumers, customers, retailers, third-parties, or clients, creating a compelling sales story is key to hook buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. We’re going to give you that insight today through 4 different scenarios. We know this because we’ve been intimately involved in all of these scenarios, helping to create and deploy these stories. Grab a notebook and something to write with. You’ll need it! We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

It can be a challenge to figure out how to navigate and manage workplace culture. In this episode, we outline the 4 Elements of a Strong Workplace Culture, with many examples from our experiences through the years of both good and not-so-good work cultures. This episode applies no matter your current work situation, and is critical to a happy, healthy, and motivating environment. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

It’s critical to spend time building a strong brand character. It’s imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for a strong brand character, culminating with a best-in-class example, Grove Collaborative, and their ability to promote a genuine personality in a crowded space among many other strong brands. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

A key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business…if you approach branded content with the 4 principles we discuss in this episode. Our guest, Sam Baier (on Instagram and LinkedIn), formerly of Tepper Sports & Entertainment, previously served as the Digital Partnerships Manager for the Carolina Panthers and Charlotte FC. She’s an expert in executing these principles and shares her experience in executing content that worked well and not so well. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

As ForthRight Women, we can sometimes feel like we’ve taken a backseat to others and the life we created. In this special live episode, we discuss how to stay in the driver’s seat and call the shots on all the aspects of your life - career and personal. Hear how to create a personal career plan, work like you’re retired, take care of yourself on the personal side, surround yourself with people you can talk to, and thought-provoking questions from the live audience of ForthRight Women. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

It can be challenging making the transition from a strong brand foundation into a strong and successful marketing strategy and executed plan. But it is THE thing for translating your WHY into meaningful emotional connections with your customers and consumers. In this episode, we focus on the HOW of getting from a strong brand foundation to executing a strong marketing plan and how to keep it going for the long haul. Joining us for this episode is Mike Hines, Co-Founder of Oyler Hines Group, who speaks to the discipline and hard work it takes to build a strong brand and then effectively market against it. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to the success of any business. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and the ability to use it as a lens for every decision your brand makes, leading to the ultimate brand and business success. Our example of a brand who leverages their Brand Story to the fullest is Moxy Hotels by Marriott. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Word-of-Mouth (WOM) is one of the most coveted - yet elusive - channels of marketing for many. It’s generated by a consumer who loves your brand so much, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials, you must earn them. For this episode, we invited Sue Frech, Co-Founder and CEO of Vesta (acquired by TINT) - a digital community platform company - to discuss ways to generate WOM marketing. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

A career coach can be one of your most valuable assets. An unbiased resource who has nothing at stake except your personal growth and success, a career coach can help you see blind spots and give you tools and practices people closer to you may not. In this episode, we examine the 4 Key Roles Your Business Coach Should Play. We also provide lots of personal anecdotes for how we chose our coaches, and how we get the most out of the relationships. And now, we offer coaching as part of Forthright People. Whether it be for building your Marketing Smarts, general business guidance, branding and marketing development, Personal Brand cultivation, team dynamics optimization, or just about anywhere else you have a challenge, you can expect forthright support stemming from our 35+ years of experience. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

There’s a mantra in the marketing and branding world that “Content is king.” This couldn’t be more true. From digital to more traditional (written and programmatic) to OTT (over-the-top), we are now surrounded by content. The reason it’s king? It’s the ultimate differentiator for a business and a brand. Content that’s consistently branded across platforms drives awareness by increasing touchpoints with your consumers and can disproportionately build credibility, reputation, and trust. These are essential to build the emotional and mental connections to your customer, which will compel them to choose you over and over again. In this episode, we share how to make this type of content - which will deliver ROI and propel your business. We discuss how the brand Athleta leverages these attributes and also where they could do better vs. their competition. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Focusing on your brand in order to build or maintain a successful business is more important now than ever. We’ve unfortunately seen too many companies shortchange their brand given current business climates. So many excuses exist out there: 1. You’ll worry about brand later 2. Brand is only for products 3. It’s what big businesses do 4. It costs too much money 5. To be clear, this is NOT the way to go about building or maintaining a successful business. In this episode, we’ll speak to the differentiation a strong brand can bring and how it’s tied to business results. We’ll also discuss Peloton, and the impact this powerfully brand-led business has had on transforming a commoditized market and beating out competitors - all while broadening their audience reach on a regular basis. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Remember the old adage, it’s not what you know, but who you know? Networking is fundamental to any person’s success in business – it doesn’t matter who you are. But, it isn’t always easy to put yourself out there. In this episode, 4 Unspoken Rules of Networking, we focus on what NOT to do - so you can network effectively, comfortably, and authentically. This episode sets you up for networking success. We end with an unexpected and fun example: online dating apps! Because when is networking more important than when you are trying to find your special someone? We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Influencers and partnerships can be super helpful to brands and businesses. First, they can bring instant credibility through their endorsement. Second, they have a platform of engaged fans, which can add significant reach to a brand’s message. But leveraging influencers and partners needs to be thought through strategically, as you’ll be making an investment here. In this episode, we give you 4 Tips for Using Influencers Effectively, so you can make good choices and translate your investment into business results. We end with a case study of an influencer campaign Anne led while on the Downy brand at P&G. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. Though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams - NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down our 35+ years of experience into 4 Ways to Create Highly Functional Corporate/Agency Teams. You’ll learn the characteristics and behaviors these teams employ to produce outstanding work on a consistent basis. And, you’ll note how these apply to all types of teams. Case in point is our featured brand…Ray Dalio and Bridgewater Associates - the world’s largest hedge fund - who exemplifies these practices. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you’re probably doing better than most. Now more than ever, it’s critical to be more intentional in your pursuits - which means inherently recognizing who you are at your core and understanding how this will impact your behaviors and actions, which will ultimately define your business. In this episode, we outline the 4 Personal Brand Truths Every Leader Should Know. We highlight a founder we appreciate for embodying these truths: Kevin Systrom of Instagram. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder and Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth Podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns). We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop