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Each week we sit down with a different founder to talk shop. Get honest, insightful looks in to how other founders run their businesses.
Why OptinMonster Won the Early Email Marketing Era with Thomas Griffin
Founder Chats
46 minutes 38 seconds
2 months ago
Why OptinMonster Won the Early Email Marketing Era with Thomas Griffin
This week, Luke sat down with Thomas Griffin, Co-founder of OptinMonster, the conversion optimization platform powering millions websites globally. You'll hear about identifying a massive problem before the market did, the infrastructure crash that forced a 3-week WordPress pivot, why coining "exit intent" helped dominate an undefined category, and the "10-minute onboarding rule" that reveals where churn really happens.
Founder Chats
Each week we sit down with a different founder to talk shop. Get honest, insightful looks in to how other founders run their businesses.
