This week Luke Marshall, CEO of Baremetrics, sat down with Justin Hammond, B2B SaaS growth strategist with 10+ years scaling high-growth companies. You'll hear about why competitors sign up for trials just to study your onboarding flows, how to identify the "golden pathway" actions that predict conversion, why trigger-based emails beat time-based drips, and the concierge onboarding strategy that dramatically reduces churn.
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