In this episode of Founder Talk, I sit down with Mark Bealin, SEO Expert and founder of SearchLab, to unpack what it really takes for businesses to get found today, across Google, local search, and the rapidly changing world of AI-powered discovery. This is not a surface-level SEO conversation. Our conversation breaks down how search has evolved, why many founders are unknowingly invisible online, and what actually matters now if you want customers to find you instead of your competitors.
Mark shares hard-earned lessons from building companies through multiple search eras, from the early days of Google to today’s AI-driven answer engines. We also dig into why chasing hacks is a losing game, how customer obsession directly impacts rankings and revenue, and why reputation, trust, and fundamentals matter more than ever in a world of zero-click searches and AI summaries.
We also go deep on the practical side. Local search, Google Business Profiles, reviews, content strategy, and how founders should think differently about SEO as a long-term business asset, not a marketing trick. Along the way, Mark connects search strategy to leadership, focus, and building a company that can adapt as technology keeps changing.
You’ll learn:
✅ Why most founders misunderstand how customers actually find businesses today
✅ What matters more than rankings in a world of AI answers and zero-click search
✅ How reputation and customer obsession directly impact growth and visibility
✅ Why chasing SEO “hacks” hurts long-term performance and trust
✅ How to future-proof your business as search and AI continue to evolve
If you are a founder or business owner trying to grow demand, win trust, and stay relevant as search shifts under your feet, this conversation will reshape how you think about being discovered.
Connect with Mark Bealin
Guest LinkedIn: https://www.linkedin.com/in/markbealin/
Guest Website: https://searchlabdigital.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction and Welcome
00:08 The Evolution of SEO
01:39 Local SEO Explained
02:27 Paid vs. Organic Search
03:52 Importance of Google Business Profiles
05:41 The Shift from Traditional to Digital Marketing
15:15 The Role of Reviews in SEO
22:01 AI and the Future of Search
33:32 The Innovator's Dilemma
34:30 Google's Evolution and Challenges
35:25 Content Strategies for AI and Traditional Search
37:32 The Importance of Fresh and Relevant Content
38:55 SEO Best Practices and Common Mistakes
40:31 The Role of Video in SEO
41:19 The Impact of Social Media on Search
43:58 Google Business Profile and Zero Click Searches
49:12 Balancing Work, Health, and Personal Life
57:13 Future Goals and Business Strategies
In this episode of Founder Talk, I sit down with John Morris, founder of 444 Media and host of Golf with JMO, to break down how podcasting can be used as a business development engine, not just a marketing channel.
Together, John and I unpacked why cold outreach no longer works like it once did, how real conversations build trust faster than any pitch, and how founders can use podcasting to shorten sales cycles, open doors with decision-makers, and create leverage across their entire business. John explains why podcasts work even without massive downloads, what most founders get wrong when they try content, and how designing intentional experiences turns guests into partners, customers, and advocates.
We also dive into John’s personal reinvention, how hitting rock bottom reshaped his leadership style, and why founders can no longer hide behind logos if they want to grow. Today’s audience follows people, not companies.
You’ll learn:
✅ How podcasting can function as a business development engine
✅ Why giving people a platform builds trust faster than pitching them
✅ How to use conversations to shorten sales cycles and open doors
✅ Why brand experiences matter more than messaging
✅ What it takes to reinvent yourself and your business with intention
If you’re a founder, entrepreneur, or business owner looking to replace cold outreach with warm relationships and turn conversations into revenue, this episode gives you a practical, real-world playbook.
Connect with John Morris
Guest LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Guest Website: https://444.media/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction to John Morris and 444 Media
00:06 The Root Beer Conversation
00:26 John's Entrepreneurial Journey
02:15 Battling Depression and Anxiety
04:30 The Turning Point: A Near-Death Experience
06:27 Rebuilding Life and Starting Golf with JMO
10:54 Launching 444 Media
17:32 The Power of Podcasting
39:19 The Importance of Depth in Conversations
41:00 The Role of Preparation in Hosting
42:17 Effective Interview Techniques
46:38 Qualities of a Great Podcast Guest
54:36 Starting Your Own Podcast: Key Steps
01:01:20 The Value of Podcast Metrics
01:04:01 Challenges and Rewards of Entrepreneurship
01:07:31 Introducing 'The Multipliers' Podcast
01:16:42 Final Thoughts and Farewell
Most great businesses start with a personal problem. For Brittany Hizer and Addie Gundry, a public restroom moment with Addie’s infant son led to Pluie, the first self-sanitizing diaper changing table in the U.S.
In this episode of Founder Talk, Brittany and I unpack the real journey behind building and scaling a physical product company, one with long sales cycles, manufacturing hurdles, capital constraints, and enterprise-level customers that move at their own speed.
We dig into the unglamorous truth of creating physical products; the tooling costs, supply chain risk, design revisions, and the emotional weight of raising capital when your early investors are your friends and family.
Brittany also explains how she and Addie Gundry validated the problem before building, created a complementary partnership as complete strangers, and used relentless outreach to get Pluie installed in stadiums, airports, malls, and national accounts across the country.
Then we also talk about the company's major turning point, their Shark Tank exposure, and how it helped them gain unexpected momentum; opening doors to big accounts and accelerating Pluie's credibility with enterprise customers and reshaping their company's long-term growth strategy and allowing them to scale faster than typical traditional hardware startups.
You’ll learn:
✅ Why the right partner matters more than having the right idea
✅ How to validate a problem before spending money on a solution
✅ The brutal reality of hardware timelines, cash needs, and operations
✅ How persistence, follow-up, and cold outreach fuel early traction
✅ Why the right customer segment can change your entire business
If you’re a founder building a physical product, pitching enterprise clients, or navigating the emotional rollercoaster of entrepreneurship, this episode is a blueprint for what it actually takes to keep going.
Connect with Brittany Hizer:
Guest LinkedIn:https://www.linkedin.com/in/brittany-hizer-7806a74/
Guest Website: https://hellopluie.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction to Brittany Heiser and Pluie
00:24 The Problem with Traditional Diaper Changing Tables
01:20 The Birth of Pluie: From Concept to Reality
03:58 Early Challenges and Entrepreneurial Insights
08:46 Funding and Prototyping
13:43 Navigating the Pandemic and Market Research
25:35 Scaling Up: Manufacturing and Sales Strategies
32:10 Lori's Feedback and Reflections
34:27 Shark Tank Application Process
35:54 Filming the Shark Tank Episode
38:42 Post-Shark Tank Reflections
40:53 Consumer Products and Expansion
44:27 Impact of Shark Tank and Future Plans
53:59 Challenges and Entrepreneurial Journey
01:00:42 Final Thoughts and Contact Information
On this powerful and emotional episode of Founder Talk, Jennifer Guzman, founder of Bestola Collective, and I dive into what it really looks like to scale a company through human connection. Jennifer helped grow an HR outsourcing firm from 150 to 500 clients with a 95% retention rate, and a huge part of our conversation centers on why that happened; the in-person relationship-building, the trust, the follow-through, and the genuine care most leaders overlook. Few people understand the ROI of authentic connection the way she does.
We also unpack what happens when businesses rely too heavily on technology and lose the human element. Together, we talk through how companies drift into transactional cultures, why retention collapses when communication breaks down, and how slowing down, showing up, and treating people like humans, not tickets, creates loyalty that lasts.
But the conversation goes far deeper than business. Jennifer opens up about her near-death health crisis, the culture shift after her company was acquired, and the emotional unraveling that pushed her to confront boundaries, people-pleasing, self-worth, and the darker energy that fueled her success for years. We explore her habit of saying yes to everything, tying identity to achievement, and the inner work required to become a healthier founder without burning out or abandoning yourself.
It’s raw. It’s honest. And it’s exactly the kind of conversation founders need but rarely get to hear.
What You’ll Learn
✅ Why authentic human connection is a founder’s most underrated competitive advantage
✅ How founders fall into people-pleasing, overworking, and identity through achievement
✅ What Jennifer learned from a life-threatening health crisis and emotional reset
✅ How to set boundaries, protect your energy, and build teams that communicate
✅ Why slowing down often gives founders the clarity to scale the right way
If you are a founder trying to grow without losing yourself, or if you want to build a company rooted in trust, humanity, and real connection, this episode gives you the clarity, perspective, and tools to do exactly that.
Connect with Jennifer Guzman
Guest LinkedIn: https://www.linkedin.com/in/jennifer-guzman-0442641/
Guest Website: https://bestolacollective.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction and Guest Welcome
00:08 Scaling a Business: Strategies and Successes
01:21 The Importance of Authentic Connections
02:14 Human vs. Technology in Business
02:34 Client Relationship Management
12:06 The Downfall of Transactional Culture
16:20 Founding Best Consulting
18:48 Personal Challenges and New Beginnings
30:17 Building Relationships and Trust
39:58 Facing the Mirror: Self-Awareness and Personal Priorities
41:00 The Value of Self-Worth and Esteem
42:19 Balancing Social Media and Personal Time
44:04 Childhood Trauma and Professional Life
45:46 Harnessing Dark Energy for Success
49:28 The Sacrifices of Leadership
53:38 The Importance of Family and Personal Life
58:54 Rise Chicago: Civic Engagement and Leadership
01:11:37 Final Thoughts and Reflections
Most founders don’t realize how much their work is reshaping who they are. Until it’s too late.
In this episode of Founder Talk, Nick Greco, mental health expert, crisis intervention instructor, and founder of C3 Education & Research, breaks down what chronic stress really does to people who live in it day after day. Nick has trained thousands of officers across the U.S., taught suicide prevention globally, and even worked with other national police forces in different countries. Few people understand high-pressure psychology like he does and the crossover to entrepreneurship is undeniable.
Nick explains why people in these high-stakes, high-pressure positions lose their identity, shut down emotionally, and drift from the people they care about. He shares why communication at home often collapses, why “I’m fine” usually isn’t true, and how simple habits like taking 20–30 minutes to decompress can save marriages and families.
We also dive into why men struggle to ask for help, why emotional isolation is so dangerous, and how founders can actually retain people instead of losing them to fatigue, resentment, or culture issues. Nick also unpacks the psychology behind overworking, financial stress, identity fusion (“I am my job”), and why so many founders unknowingly mirror the same patterns he sees in first responders.
What You'll Learn
✅ Why chronic stress leads to burnout, isolation, and identity loss
✅ How emotional shutdown damages relationships and how to reverse it
✅ Why “burnout” is usually a system problem, not a personal weakness
✅ How to decompress and reset after high-pressure days
✅ Why founders and first responders fall into the same psychological traps
If you’re a founder navigating nonstop pressure, this episode gives you the clarity, tools, and mindset to stay grounded, connected, and healthy without losing yourself to the work.
Connect with Nicholas Greco
Guest LinkedIn: https://www.linkedin.com/in/nicholas-greco-iv-m-s-bcets-catsm-faaets-ba78168/
Guest Website: https://www.c3educationandresearch.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction and Guest Background
00:46 Founding C3 Education and Research
02:43 Challenges and Rewards of Entrepreneurship
04:58 Law Enforcement and Public Perception
15:45 Mental Health and Officer Wellness
17:00 Balancing Work and Personal Life
28:09 Effective Communication in Relationships
33:39 Financial Pitfalls of New Recruits
35:01 The Importance of Financial Planning
35:49 Materialism and Happiness
36:50 Balancing Family and Work
39:29 The Role of Passion in Business
46:19 Stress and Burnout
51:54 Mental Health and Suicide Awareness
56:38 Global Training Experiences
59:36 Training and Curriculum Design
01:04:10 Conclusion and Contact Information
In this episode of Founder Talk, Christoff Poppe, founder of Half of Eight and a Vistage Chair who works with CEOs across industries, breaks down why peer groups are becoming a non-negotiable advantage for top leaders today. He’s in the room for the hardest conversations CEOs have: succession issues, hiring freezes, layoffs, stalled growth, shifting economies, AI disruption. And he’s seen how peers uncover blindspots that no book, consultant, or board meeting ever will.
Christoff explains why CEOs need people around them who challenge their assumptions, call out their patterns, and push them to lead with clarity even when the future is uncertain. He shares what he’s learned guiding leadership teams, why nearly every strategic issue is actually a people issue, and how the right peer advisory group can prevent costly mistakes before they happen.
We dig into the pressures CEOs feel but rarely talk about: decision fatigue, loneliness at the top, managing fear inside organizations, and the struggle to evolve when your company grows faster than you do. Christoff also reveals the three traits that determine whether a CEO thrives or stagnates and how peers accelerate that transformation.
You’ll learn:
✅ Why CEOs need peers who will challenge, not comfort them
✅ How peer groups expose blindspots you can’t see on your own
✅ Why isolation slows down decision-making and increases risk
✅ What great leadership actually looks like in uncertain markets
✅ How to lead through fear, hesitation, and rapid change
✅ Why belonging, clarity, and accountability outperform raw strategy
✅ How peer advisory groups help CEOs grow personally AND scale their companies
If you’re a CEO, founder, or executive searching “how do I scale smarter,” “why leadership feels lonely,” or “how to make better decisions in uncertain times,” this episode gives you the perspective you’ve been missing — the peer advantage every leader needs.
Connect with Christoff:
Guest LinkedIn: https://www.linkedin.com/in/christoffpoppe/
Guest Website: https://www.halfofeight.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction and Guest Background
00:13 Economic Uncertainty and CEO Confidence
03:39 Impact of AI on Employment
10:33 AI in Video Editing and Business Adaptation
18:25 The Role of Vistage in CEO Development
27:02 Personal Reflections on Business Growth
33:32 Rethinking Business Success Metrics
34:17 Legacy and Personal Fulfillment
35:22 Generational Differences in Work Values
36:35 Balancing Personal and Professional Goals
37:29 Empowering Employees for Business Growth
38:38 Navigating Business Succession Planning
40:46 Pursuing Passion Over Profession
51:15 The Rise of the Gig Economy
55:55 Investing Beyond Your Business
01:00:25 The Meaning Behind 'Half of Eight'
In this episode of Founder Talk, Alex Iannessa, founder of EnRoads Paving, shares the real story behind going from zero to eight figures in under four years. Alex breaks down how he took a side-door industry path, from laborer, to sales, to founder, and how he used relationships, reputation, and relentless consistency to build a national parking lot management company during a time when most businesses were slowing down.
We get into the sacrifices no one sees:
The 12-hour days.
Moving back in with his parents.
Losing relationships.
Starting with nothing but a laptop, a cell phone, and blind trust from family investors.
Alex also dives into the skilled trades crisis and why society pushed kids into college debt, how that narrative is breaking down, and why the next generation is rediscovering the opportunity and wealth inside blue-collar America. He explains how EnRoads found its competitive edge by bridging the gap between the boardroom and the jobsite, and why trust, humility, and showing up authentically beat any sales tactic.
We talk through everything founders never say out loud, from outgrowing your personal life, to the hard choices that come with growth, to why the construction and education systems are fundamentally broken and ripe for innovation.
You’ll learn:
✅ How Alex grew EnRoads to eight figures in less than four years
✅ Why relationships, reputation, and character are true competitive advantages
✅ The sacrifices founders make (and what Alex would do differently)
✅ Why the skilled trades are booming again and why the narrative is shifting
✅ How AI will reshape construction and where the real opportunities are
✅ Why young founders should focus on resilience, not perfection
If you’ve been searching “how to scale a business fast,” “what it really takes to build an eight-figure company,” or “is the skilled trades comeback real?” — this episode gives you the unfiltered truth.
Connect with Alex Iannessa:
Guest LinkedIn: https://www.linkedin.com/in/alexanderdiannessa/
Guest Website: https://enroadspaving.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
Timecodes
00:00 Introduction and Guest Welcome
00:06 Founding EnRoads Paving
01:09 The Power of Networking
02:06 Raising Capital and Building a Team
02:52 Transitioning During COVID
08:09 Balancing Personal and Professional Life
10:33 Client Acquisition and Sales Strategy
19:44 The Future of Skilled Trades
26:38 Impact of AI on Skilled Trades
27:59 Impact of AI on Skilled Trades
28:45 AI in Office Operations
29:34 AI in Podcast Production
30:15 Challenges in the Construction Industry
33:29 Private Equity in Skilled Trades
35:40 Future Plans and Personal Goals
52:25 The Importance of Resilience
53:47 Conclusion and Contact Information
Zach Selch didn’t start with a network, a brand, or a head start. He started in a trailer park, found sales early, and turned it into a billion-dollar career. Here’s what founders can learn from that climb.
Today, I sat down with Zach Selch, one of the world’s top international sales leaders and a key driver behind more than $1 billion in revenue growth. But this conversation isn’t about quick tactical wins or a step-by-step guide to landing deals overseas. It’s about the mindset, discipline, and repeatable principles that took Zach from survival mode to elite sales performance at scale.
Zach shares how discovering sales early became the lever that changed his life, and how he later turned grit into a structured way of selling built on clarity, trust, and consistency. We dig into what actually drives long-term revenue growth for founders. Not hacky scripts. Not personality. Not luck. Zach explains why sales is a learnable system, why founders stall when they treat it like a talent lottery, and how the best companies scale by building a sales machine their teams can run without them.
International markets come up, but through a founder lens. Zach shows why companies fail when they expand without fundamentals, and why protecting pricing, aligning channels, and staying founder-involved early are what make any market work, domestic or global.
His lessons come from selling in more than 130 countries, but the core message is universal. If you want a business that grows predictably, you need sales fundamentals that hold up anywhere.
You’ll learn:
✅ Why sales is a real vehicle for founder growth and upward mobility
✅ The mindset shift that separates hustlers from scalable operators
✅ Why global expansion only works when fundamentals are strong
✅ How founders become the bottleneck in early revenue
✅ Why pricing discipline and trust protect long-term scale
✅ How to build a repeatable sales system your team can run without you
✅ The long-game principles behind a billion-dollar sales career
If you want to scale through strong sales fundamentals, not personality or luck, this episode is a masterclass in building the machine behind the wins.
Connect with Zach Selch
Guest LinkedIn: https://www.linkedin.com/in/international-sales-growth/
Guest Website: https://www.globalsalesmentor.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction and Guest Background
00:38 Early Life and Sales Beginnings
02:27 Sales Skills and Founders
06:46 Importance of Sales Experience
08:15 Growing Up in Poverty
27:19 Lessons from the Military
31:00 Parental Influence and Personal Growth
34:14 Advice and Overcoming Fear
34:51 Overcoming Fear of Failure
35:12 Empowering Manufacturing Workers
37:03 The Evolution of Sales
40:13 Mastering Discovery Calls
43:12 The Art of Asking Questions
01:00:55 Leveraging AI in Sales
01:05:30 The Importance of Prospecting
01:08:07 Conclusion and Contact Information
Most founders say they want a smarter team, but they keep handing their people training that makes them dumb.
In this episode of Founder Talk, I sit down with Erin Huizenga, founder of Desk Light and author of Learning in the Wild, to break down how to build a team of relentless learners and why that is one of the fastest ways to grow a business.
Erin shares why most workplace learning fails. It is punitive, boring, and designed like compliance instead of a real product. She argues that if your learning experience is not something employees want to come back to, you are not training a team, you are burning time. We talk about how to make learning craveable, human-centered, and designed for how adults actually learn.
We also explore the real business upside. Better learning is not a “nice to have.” It is a growth engine. It drives retention, sharper execution, faster upskilling, and a culture where people keep improving even when you are not in the room. Erin outlines what a real learning ecosystem looks like, not a one-off course, but a system that links onboarding, micro-learning, mentorship, reflection, and real-world practice.
Erin also explains how AI fits into this future. Not as a replacement for thinking, but as a “dance partner” that supports creativity and recall. The companies that win will be the ones who help their teams learn how to learn, not the ones who dump more content into a portal.
You’ll learn:
✅ Why most employee training does not work
✅ How to design learning people actually want
✅ What makes adults learn faster and retain more
✅ How learning culture drives retention and business scale
✅ How to build a learning ecosystem, not a checkbox program
✅ Where AI helps teams grow, and where it hurts
✅ Why “craveable learning” beats compliance every time
If you want to scale without becoming the bottleneck, this episode is your blueprint. Building a team of relentless learners is not just about education. It is about building a company that keeps getting better on purpose.
Connect with Erin Huezinga:
Guest LinkedIn: https://www.linkedin.com/in/erinhuizenga/
Guest Website: https://desklightlearning.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction and Background
00:13 Recognition and Achievements
01:05 Mission and Approach to Learning
02:32 Cognitive Science and Learning Retention
04:03 Pedagogy vs. Andragogy
06:22 Challenges in the Education System
12:22 Corporate Learning and Development
15:40 Effective Learning Strategies
26:57 The Importance of Curiosity
29:58 The Struggle of Reading Too Many Books
30:11 Curiosity and Asking Questions
31:02 The Art of Genuine Conversations
33:18 Creating a Learning Plan with No Budget
36:27 Maximizing Learning with a Big Budget
38:32 The Impact of AI on Learning
46:39 Writing a Book: Process and Reflections
51:44 Final Thoughts and Contact Information
Most founders obsess over growth, but few think about staying in business long enough to enjoy it.
In this episode of Founder Talk, I sit down with Matt Sidman, founder of TEQWORKS, to uncover the real blueprint behind building a company that not only survives 24 years but also supports your life, your family, and your purpose along the way.
Matt breaks down what actually keeps a business alive: values, consistency, humility, and the discipline to grow slow instead of burning bright and burning out. He shares the full arc of his journey, from launching TEQWORKS with his father, to almost losing the company when the culture shifted, to rebuilding it with intention when he realized it no longer reflected who they were.
We dig into the uncomfortable truths founders rarely talk about: identity, ego, control, fear, reinvention, and the moments that force you to choose between the business you want and the life you want to live. Matt talks openly about how “Never miss a moment” became the philosophy that shaped both his company and his family and why those moments became his real metric for success.
You’ll learn:
✅ What actually keeps a business alive for 24 years
✅ How to reset your company when it drifts off course
✅ Why empathy and heart outperform hustle and ego
✅ How to build a business that supports your life, not consumes it
✅ Why slowing down can be the most strategic move you make
✅ How to become a leader people want to follow for decades
If you want to know what it really takes to last through recessions, reinventions, and the pressure to always grow faster, this conversation is a masterclass in longevity, leadership, and building a business that puts life first.
Connect with Matthew Sidman
Guest LinkedIn: https://www.linkedin.com/in/mattsidman/
Guest Website: https://www.teqworks.com/author/mattteqworks-com/
Get Involved
Random Acts Matter: https://www.randomactsmatter.com/
CASA Kane County: https://casakanecounty.org/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction and Greetings
00:07 Community Impact and Non-Profit Involvement
01:34 Personal Reflections on Community Service
04:46 The Origin of Tech Works
06:53 The Journey of Building a Business
14:06 Balancing Family and Business
20:57 The Importance of Relationships in Business
28:26 Reflecting on Business Growth and Future Plans
29:23 Reflecting on Organizational Values
29:46 Rediscovering Old Strategies
30:58 Implementing Core Values
31:44 Facing Tough Decisions
33:54 Family Discussions and Future Plans
34:41 Personal Motivations and Community Impact
42:06 Embracing Change and Seeking Help
45:34 Client Relationships and Retention
48:57 AI in the Tech Industry
58:37 Investing Outside the Business
01:00:54 Lessons from Fatherhood
01:04:33 Conclusion and Contact Information
Most founders dream about the day they can finally “retire.” But what happens when you actually get there, and it’s not what you thought it would be?
In this episode of Founder Talk, Dr. Rajeev Khanna, a former sports medicine physician who built and sold a thriving medical practice, shares how stepping away from work left him feeling restless, unfulfilled, and without purpose. After decades of treating athletes and employees across 700 companies, retirement hit harder than he expected until he found his next mission.
Instead of coasting, Dr. Khanna came back to build CompCore Pro, a software company that helps businesses save millions by fixing the broken workers’ compensation system. His company acts as a bridge between doctors, employers, and insurance carriers; cutting delays, improving patient outcomes, and ensuring injured employees get the right care faster and more affordably.
We dive into how he turned boredom into a billion-dollar problem to solve, why the healthcare system is collapsing under middlemen, and how staying curious and purpose-driven is the real antidote to burnout.
Dr. Khanna also breaks down the state of American health, from our sedentary lifestyles to the rise of convenience culture, and what both founders and everyday people can do to reverse it.
You’ll learn:
✅ Why chasing retirement can leave you emptier than you expect
✅ How to rebuild purpose after “success”
✅ What’s broken in America’s healthcare system (and how he’s fixing it)
✅ How CompCore Pro is helping companies cut costs and care for employees faster
✅ Why curiosity and contribution matter more than comfort
If you’ve been searching “what to do after selling your business,” “how to find purpose after success,” or “why retirement isn’t what it seems,” this episode delivers the truth. Because for some founders, freedom isn’t the finish line — it’s the start of what’s next.
Connect with Rajeev Khanna, M.D.
Guest LinkedIn: https://www.linkedin.com/in/rajeev-khannamd/
Guest Website: https://compcorepro.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction and Guest Background
01:23 The Importance of Preventative Health
06:32 Challenges in Modern Healthcare
12:55 Impact of Technology on Health
16:48 Athletes and Optimal Health
28:46 Advancements in Medical Treatments
31:41 Exploring the Role of AI in Healthcare
32:11 Journey from Practice to Retirement
33:55 Challenges and Realizations in Retirement
35:29 Founding Comp Core Pro
37:11 Improving Workers' Compensation with Software
42:06 Navigating the Healthcare System's Flaws
57:28 The Future of Comp Core Pro and Personal Reflections
Most founders talk about scaling their businesses — but few talk about the hidden cost their body, mind, and family pay along the way.
In this episode of Founder Talk, I sit down with Magdalena Wrobel to uncover what it really takes to build a business without breaking yourself in the process.
Magdalena shares her journey of stepping away from the corporate grind to design a life and career built around wellness, flexibility, and presence. She opens up about the moment she realized her pace wasn’t sustainable, why she transitioned into consulting, and how moving her family to a farm in Wisconsin completely transformed their health, learning, and rhythm.
We also dig deep into the founder wellness gap:why sitting is destroying your longevity, why walking is more powerful than most think, and how simple posture and movement habits can save you from years of pain, fatigue, or burnout. She breaks down the reality of modern work, from the endless Zoom calls, screen fatigue, to the poor ergonomics, and explains the small daily shifts that protect your body while keeping your business moving forward.
Magdalena also talks about raising resilient kids in a hyper-digital world. She shares why her children aren’t allowed to rely on AI, why foundational thinking still matters, and why she believes mental strength will be the defining skill of the next generation.
You’ll learn:
✅ How to build a business without burning out your body
✅ Why posture and movement are performance multipliers
✅ How small ergonomic changes protect long-term health
✅ What real-world learning on a farm teaches kids that school can’t
✅ How to redesign your lifestyle to support family and founder freedom
✅ Why boundaries around tech and devices matter more than ever
If you’re trying to build a company and a life that can actually last, this episode will change how you think about success, energy, parenting, and the daily habits that keep entrepreneurs performing at their highest level.
Connect with Magdalena Wrobel
Guest Linkedin: https://www.linkedin.com/in/magdalenawrobelmontes/
Guest Website: https://imindeveryday.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?
Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction to Magdalena Wrobel
00:13 Diverse Business Ventures
01:04 Corporate Wellness Journey
01:59 Defining Corporate Wellness
03:06 Workplace Wellness Strategies
13:03 Massage Therapy Benefits
20:06 Business Consulting Beginnings
26:01 Crypto and Financial Insights
36:03 Real Estate in El Salvador
38:02 A Life-Changing Trip to El Salvador
39:25 Building a Dream Home Abroad
43:53 Transitioning to Farm Life
45:01 Homeschooling and Family Dynamics
45:29 The Realities of Farm Life
56:32 Entrepreneurial Spirit and Risk-Taking
01:01:19 Investing in Mental Wellness
01:08:38 The Impact of AI and Technology
01:12:27 Conclusion and Final Thoughts
Most teams move fast, thinking more speed means more sales. But in the rush, they lose the big deals: the ones that actually grow the business.
In this episode of Founder Talk, I sit down with Howard Fisher, founder of Hantarra, to talk about why the best sales strategy isn’t about more calls, more pressure, or more speed. Rather it’s about slowing down. Howard shares how founders can rethink growth by focusing on process, patience, and profit instead of constant hustle.
We dive into the dangers of rushing deals, the real reason most companies don’t understand sales, and how slowing down can actually accelerate your results. From aligning marketing, sales, and operations into one “business development ecosystem,” to using AI the right way, Howard breaks down what it takes to build a sales culture that lasts.
You’ll learn:
✅ Why “slowing down to speed up” is the key to sustainable sales
✅ The biggest mistake founders make when scaling their teams
✅ How to fix broken sales processes that kill profit
✅ Why most business owners misunderstand sales
✅ How to build a growth system that actually works
If you’ve been searching “how to scale sales,” “why my sales team isn’t closing,” or “how to fix broken sales systems,” this episode will shift the way you think about growth.
Connect with Howard Fisher
Guest LinkedIn: linkedin.com/in/howardfisherchicago
Guest Website: https://salesxceleration.bullseyelocations.com/salesxceleration/advisors/howard-fisher/33796644
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction and Guest Welcome
00:27 The Art of Selling: 'Sell Me This Pen'
02:30 Qualifying Potential Buyers
04:19 Celebrating Mini Wins in Sales
07:15 Challenges in Sales and Business Growth
11:22 Understanding Sales Misconceptions
13:56 The Business Development Ecosystem
25:05 The Importance of Go-To-Market Strategy
29:59 The Evolution of Sales
37:47 The Impact of Content on Sales Conversations
38:28 Changes in Sales Dynamics Post-COVID
39:18 The Debate: In-Person vs. Video Meetings
40:15 The Shift in Entertainment Budgets
41:09 The Effectiveness of Cold Calling
42:21 Building a Business Development Ecosystem
44:46 The Importance of Networking
49:04 Measuring Marketing Success
56:14 The Role of AI in Sales
01:06:32 Navigating Sales Metrics and Proposals
01:08:08 The Power of Open-Ended Questions
01:08:51 Handling Objections and Pricing Negotiations
01:18:48 Transitioning from Law to Sales
01:21:24 Building a Business and Networking
01:33:57 Leveraging Assessments and Adding Value
01:35:25 Conclusion and Contact Information
The 9–5 workday is disappearing. Faster than most people think.
In this episode of Founder Talk, I sit down with Brian Horwath and Arben Koliqi, founders of Blackrock Innovations, to talk about the future of work — and why traditional jobs are on the decline as AI and the gig economy take over.
We dig into how technology, COVID, and remote work have completely rewritten what “a job” even means. From freelancers replacing full-time roles to AI reshaping how we measure productivity, this conversation explores how the global workforce is shifting from hours worked to value delivered.
Brian and Arben also share why they believe 2034 will mark the official death of the 9–5, what skills will actually matter in the new economy, and how founders can prepare their businesses for a world where agility, creativity, and results matter more than time spent behind a desk.
You’ll learn:
✅ Why the 9–5 model is already breaking down
✅ How AI and automation will reshape jobs faster than anyone expects
✅ The difference between outsourcing, offshoring, and freelancing and why it matters
✅ How to stay relevant in a world that pays for outcomes, not effort
✅ Why the future belongs to creators, problem solvers, and specialists
If you’ve been wondering “is the 9–5 really over?” or “how do I stay relevant in the AI era?” — this episode is your roadmap to what’s coming next.
Connect with Brian Horwath and Arben Koliqi
Guest LinkedIn: https://www.linkedin.com/in/brian-horwath-a5a3b11/
Guest LinkedIn: https://www.linkedin.com/in/arbenkoliqi/
Guest Website: https://www.blackrockinnovations.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?
Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction and Guest Introduction
00:09 Overview of BlackRock Innovations
01:12 The Gig Economy: Current Trends and Future Projections
03:48 Impact of COVID-19 on Remote Work
08:31 The Future of the 9-to-5 Job
20:35 Outsourcing vs. Offshoring: Key Differences
26:43 Challenges in Video Editing and Outsourcing
31:02 Curating Clips for Different Platforms
31:38 Starting with Internal Networks for Talent
32:04 Challenges of Freelancing and Building Confidence
32:47 Lever's Approach to Tracking Proficiencies
33:20 Flaws in the Resume Process
34:41 Understanding and Capturing Proficiencies
36:24 Lever's Role in the Gig Economy
39:03 Blockchain and Financial Disruption
39:36 Lever's Global Resource Management
41:01 Challenges in Project and Resource Management
42:55 Development and Future of Lever
47:30 Founders' Journey and Software Development
56:52 Conclusion and Contact Information
In this episode of Founder Talk, Jason Krantz, founder of Strategy Titan and Labor Titan, pulls back the curtain on what’s actually happening in the world of technology, education, and work. Jason’s built companies that live at the intersection of data science, human behavior, and business strategy — and he’s not afraid to call out the hype.
You’ll learn:
✅ Why most AI pilots fail before they start
✅ How to spot the difference between hype and innovation ✅ Why the education system is built to serve itself, not its students
✅ What skills, mindsets, and strategies will still win in an AI-driven world
✅ How to future-proof your business and career by thinking differently
If you’ve been wondering “is AI a bubble?” “is college still worth it?” or “how will automation change my job?” — this episode will open your eyes. It’s not fear-mongering. It’s the truth about where we’re headed — and how to lead when everything changes.
Connect with Jason Krantz
Guest LinkedIn: https://www.linkedin.com/in/jasonkrantz/
Guest Website: https://www.strategytitan.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process.
Check out pricing and services here: https://impaxs.com
Timecodes
00:00 Introduction and Guest Welcome
00:24 Discussing AI Pilot Failures
01:08 Importance of Data Quality in AI
02:07 Challenges in AI Implementation
06:16 Advice for AI Startups
06:53 AI and the Startup Journey
08:29 The AI Bubble and Market Trends
12:57 Crypto and Digital Currencies
29:39 The Future of Coding with AI
31:21 The Importance of Learning to Code
32:03 Career Prospects in a Rapidly Changing Market
32:53 Critical Thinking and Creativity in the Age of AI
33:45 The Value and ROI of College Education
36:28 The Misconceptions About Trade Jobs
44:00 Winning the Battle for Talent in the Workforce
48:48 The Future of Work with AI and Automation
54:30 The Role of Purpose and Community in Work
58:40 Conclusion and Final Thoughts
In this episode of Founder Talk, I sit down with Brian Smith, founder of IA Business Advisors, to talk about the myth of hypergrowth — and why the best founders know when to slow down. Brian’s company just landed on the Inc. 5000 list of fastest-growing companies, and he shares exactly what it took to get there after nearly 30 years in business.
We dig into what founders get wrong about scaling, the hidden dangers of growing too fast, and how “intentional growth” beats “blind speed” every single time. Brian also shares his journey through burnout, ego, and the lessons that reshaped how he leads — in business and at home.
This one’s not just about revenue. It’s about building a life and company that actually last.
You’ll learn:
✅ The difference between growth and scaling (and why it matters)
✅ How companies go bankrupt trying to grow too fast
✅ Why slowing down is often the fastest way to scale
✅ How transparency with your team and family creates long-term success
✅ Why ego kills leadership — and how to lead with intentionality
If you’ve been searching “how to scale your business,” “how to avoid burnout as a founder,” or “how to build a company that lasts,” this episode will shift the way you think about growth.
Connect with Brian Smith
Guest LinkedIn: https://www.linkedin.com/in/influenceauthor/
Guest Website: https://iabusinessadvisors.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?
Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
Timecodes
00:00 Introduction
00:24 Secrets to Making the Inc. 5000 List
02:21 Growth vs. Scaling Explained
03:59 Challenges of Rapid Scaling
08:01 Building a Strong Foundation
10:33 Leveraging Contractors for Growth
22:19 Client Relationships and Retention
28:17 The Monthly Retainer Model Debate
28:25 The Importance of Data in Business
29:21 Reflections on Early Entrepreneurship
29:54 Understanding and Managing Ego
31:12 The Value of Intentionality
32:12 A Pivotal Year: 2004
34:27 Balancing Family and Business
40:58 Navigating Economic Challenges
47:57 The Role of AI in Consulting
53:15 Advice for Founders
55:28 Rapid Fire Questions
56:27 Conclusion and Final Thoughts
America seems to be more divided than ever before. But why is that? Is it because of leadership? or algorithms? or social media?
In this episode of Founder Talk, I sit down with Mike Nellis, founder of Authentic and creator of the viral Substack Endless Urgency, to dig into how technology, money, and incentives are shaping modern politics — and what’s really broken about the system. Mike shares his journey from working on the Obama campaign to raising over a billion dollars online through digital organizing and political fundraising.
We don’t just talk about politics. We challenge it. Mike believes algorithms and billionaires are driving division, but I push back on whether that’s the full story. We get into how personal responsibility, leadership, and culture play a bigger role than most people want to admit.
We also dive into why campaigns treat voters like ATMs, how Obama and Trump both understood timing and authenticity better than anyone, and what founders can learn from the most successful (and chaotic) campaigns in history.
You’ll learn:
✅ Why political fundraising feels broken — and what it reveals about business incentives
✅ The role algorithms play in shaping culture, and where accountability really belongs
✅ Why building trust beats chasing outrage in both politics and business
✅ How to lead through division, pressure, and public scrutiny
✅ What founders can learn from political campaigns about storytelling, timing, and conviction
If you’ve been searching “how social media shapes politics,” “why America feels divided,” or “the business of political fundraising,” this episode gives you the unfiltered truth — no spin, no talking points.
Connect with Mike
Guest LinkedIn: https://www.linkedin.com/in/mikenellis/
Guest Website: https://endlessurgency.com/
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?
Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
If you are a B2B company that wants to build your own in-house content operation instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Timecodes
00:00 Introduction to Mike Nellis
01:09 Mike's Early Political Journey
02:27 Building Authentic and Entrepreneurial Insights
03:40 Challenges and Successes in Entrepreneurship
06:20 Political Fundraising and Campaign Strategies
09:05 The Role of Social Media in Politics
20:08 The Impact of Algorithms and Media on Society
28:34 Grievances and Lack of Leadership
28:51 The Role of Social Media
29:50 Incentive Structures and Citizenship
32:17 Media and Characterization
35:50 Political Landscape and Predictions
49:12 Challenges Facing Young Men
53:53 Entrepreneurial Journey and Misconceptions
54:19 Discussion on US Debt and Economic Policies
55:21 Good Debt vs. Bad Debt
56:58 Entrepreneurial Challenges and Statistics
58:20 Political Impressions and Humor
01:03:38 Chicago's Crime and Safety Issues
01:11:34 Political Landscape and Future Prospects
01:14:25 Building a Media Company and Final Thoughts
Most companies think brand is just a logo, tagline, or color palette.
The truth? That’s design.
Brand is who you are, how you show up, and why people choose you over everyone else. And if you don’t define it, you’ll blend into the noise, competing only on price.
In this episode of Founder Talk, I sit down with Jason Vana, brand strategist and founder of SHFT, to unpack what brand really means and why “playing it safe” is the fastest way to kill growth. Jason explains why caring more isn’t a differentiator, why “being the best” is an empty claim, and how to uncover the uniqueness in your business that truly makes you stand out.
We dive into the harsh realities of LinkedIn’s algorithm shift, why AI will never replace real brand strategy, and why too many entrepreneurs mistake vulnerability for authenticity. Jason also shares why building a brand is actually building a business strategy, one rooted in knowing who you are, what makes you different, and what kind of company you want to run.
You’ll learn:
✅ Why “professional” industry jargon kills authenticity and trust
✅ How to find the differentiator you don’t even realize you have
✅ Why brand flows through every part of your business — not just marketing
✅ The danger of chasing followers or playing it safe
✅ How to brand a “boring” business in a way that excites customers
If you’ve been searching “how to build a brand,” “brand strategy for founders,” or “how to stand out in a crowded market,” this episode delivers the no-fluff truth.
Connect with Jason
Guest LinkedIn: https://www.linkedin.com/in/jasonvana/
Guest Website: https://shft.agency/
Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free)
https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process.
Check out pricing and services here: https://impaxs.com
Timecodes00:00 Introduction and Podcast Beginnings00:40 Meet Jason Vanna: Brand Strategist01:12 The Importance of Branding03:16 AI in Branding and Marketing04:56 The Value of Authentic Content Creation07:34 Taking Breaks and Reflecting on Content Strategy13:02 Challenges with LinkedIn's Algorithm15:59 Adapting Marketing Strategies33:58 Embracing Your Brand Identity36:03 Breaking Industry Norms36:33 Finding Your Authentic Voice38:06 Consistency in Communication38:53 The Importance of Authenticity39:48 Building a Personal Brand43:02 The Pitfalls of Chasing Followers44:32 Gary V's Content Strategy50:11 Defining Your Business Goals56:09 Creating an Exciting Brand01:01:11 Positioning Your Brand Differently01:08:08 Reflecting on Personal and Business Growth01:13:57 Conclusion and Contact Information
Most founders think they have a “people problem” or a “process problem.” The truth? It’s almost always both. Without clear systems, people get frustrated. Without empowered people, processes get ignored. And now with AI and automation accelerating, the stakes are higher than ever.
In this episode of Founder Talk, Ryan Weiss, founder of EPS Optics, shares how he helps companies streamline workstreams, align teams, and prepare for a future where AI is rapidly reshaping jobs. From diagnosing broken processes to balancing structure with creativity, Ryan explains why the companies that win are the ones who combine people and process to create real impact.
We dive into how poor order entry created billing chaos at one client, why “healthy conflict” is essential for accountability, and what happens when you let blind spots hold your business back. Ryan also shares his journey from building a lawn care company at 15, to living in the Philippines and building outsourcing teams, to writing Optics, his Amazon bestselling book on process and perception.
You’ll learn:
✅ Why most business frustrations come from missing processes or ignored systems
✅ How to balance creativity with structure in your team
✅ Why AI will replace many jobs and how to adapt before it happens
✅ The SIPOC framework (Suppliers, Inputs, Process, Outputs, Customers) that transforms workflows
✅ Why the future belongs to leaders who impact people, not just profits
If you’ve been searching “how to fix broken processes,” “people vs. process in business,” or “how AI will impact jobs,” this episode gives you the no-fluff truth.
Connect with Ryan
Guest LinkedIn: https://www.linkedin.com/in/ryancweiss/
Guest Website: https://learnmore.epsoptics.com/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Timecodes
00:00 Introduction and Name Pronunciation
00:12 German Heritage and Pronunciation Variations
00:54 The Importance of Process in Business
03:49 Balancing Process and Creativity
06:59 Diagnosing and Solving Process Issues
19:03 The Role of External Experts
31:32 Living and Working in the Philippines
34:16 The Future of Customer Service and AI
34:38 AI Replacing Jobs: The Future of Work
35:22 Streamlining Business Operations
36:01 Preparing for Automation and AI
37:40 Impact of AI on Computer Science Careers
38:39 Adapting to Technological Changes
43:36 The Importance of Mindset in Career Evolution
49:14 Writing a Book: Process and Benefits
56:09 Building a Business and Making an Impact
59:55 Connecting and Growing Through Relationships
Most founders quit creating content too early. They get frustrated when posts flop, blame the algorithm, and let ego get in the way. The truth? Building a personal brand takes patience, self-awareness, and the willingness to look bad before you get good.
Today, I sit down with Jared Gibson, co-founder of Outworks, to unpack the reality of building on LinkedIn in 2024. From why video content still matters even if reach is down, to how to send DMs that don’t make prospects roll their eyes, Jared shares the no-fluff playbook for building trust and winning clients online.
We dive into why executives are still scared to get on camera, how thought leader ads really work, and why the comparison game destroys more founders than it helps. Jared also shares what it’s like scaling Outworks, hitting plateaus, and pushing through the mental challenges every entrepreneur faces.
You’ll learn:
✅ Why ego is the enemy of building your personal brand
✅ How to create content that enters the conversation in your buyer’s head
✅ Why video is still the fastest way to build trust (even if reach is down)
✅ The right way to use DMs without sounding like a spam bot
✅ How to survive the inevitable plateaus of entrepreneurship
If you’ve been searching “how to build a personal brand on LinkedIn,” “why my LinkedIn content isn’t working,” or “authentic LinkedIn strategy for founders,” this episode delivers the raw truth.
Connect with Jared
Guest LinkedIn: https://www.linkedin.com/in/jaredoutworks
Guest Website: https://www.outworks.io/
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
Timecodes
00:00 Introduction to Jaron Gibson and His Journey
00:18 Transition to Entrepreneurship
00:34 Building a Personal Brand on LinkedIn
01:08 Founding Outworks and Its Mission
01:44 Challenges and Strategies in Sales
04:19 The Importance of Personal Branding
05:08 LinkedIn's Changing Landscape
06:40 Effective Content Strategies for LinkedIn
10:03 The Role of Video in Personal Branding
27:50 LinkedIn Outreach and DM Strategies
37:12 LinkedIn Thought Leader Ads
40:01 The Power of Paid and Organic Marketing
40:57 Leveraging Thought Leader Ads
41:12 Creating Specific Content for Target Audiences
41:38 The Benefits of Profile Views and Connection Requests
41:58 Building a Network with Thought Leader Ads
42:12 The Value of Organic Content
43:09 Being the Content: Authenticity in Marketing
43:39 Repurposing Content for Multiple Platforms
44:51 Coaching Clients on Content Creation
45:37 Balancing Personal and Professional Content
48:36 Overcoming the Fear of Video Content
49:29 The Importance of Authenticity in Content
59:47 The Scarcity Mentality in Social Media
01:01:02 Taking Time Off from Social Media
01:04:41 The Journey of Entrepreneurship
01:12:31 In-House Marketing vs. Outsourcing
01:17:17 Conclusion and Final Thoughts