In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...
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In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...
The Likability Trap: Navigating the Politics of Personality
FreeDive Podcast
48 minutes
8 months ago
The Likability Trap: Navigating the Politics of Personality
Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There'...
FreeDive Podcast
In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...
