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FreeDive Podcast

Seapoint Digital

62 episodes

4 weeks ago

In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...

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In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...

Show more...

Episodes (20/62)

FreeDive Podcast

Contractor Marketing in 2026: How AI Is Changing Home Services

In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...

4 weeks ago

55 minutes

FreeDive Podcast

The Art of the Edit: How Copywriters Build Strategy at a Marketing Agency

Anna-Lynn is back and hosting this week’s episode of the FreeDive podcast! She’s joined by Christina White, one of our amazing copywriters here at Seapoint, for a deep dive into what really goes into strong copywriting at a marketing agency. Together, they break down the art of the edit—from swapping revisions with the creative director, to navigating feedback without taking it personally, to finding the fun in the strategy process. Whether you’re a marketer, writer, or just curious about how...

1 month ago

50 minutes

FreeDive Podcast

Why Fun at Work Matters: The Secret to a Happier, More Productive Team

Can pajama parties, waffles, and silly traditions actually make a team stronger? In this week's episode, Kristy and Anna dive into why having fun at work isn’t just fluff... it’s the foundation of a positive, productive company culture. From balloon-filled offices to ugly sweater contests, they share how Seapoint Digital keeps creativity high, morale strong, and employees genuinely happy. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more....

1 month ago

44 minutes

FreeDive Podcast

Seasons of Change: How to Let Go Without Losing Yourself

Change isn’t easy... especially when it means letting go of something that’s shaped who you are. In this heartfelt (and funny) episode, Kristy and Deb talk about navigating big life transitions, grieving old chapters, and learning how to move forward without losing yourself in the process. Takeaways: How to know when it’s time to move onLetting go without losing your identityWhy change can be both painful and freeingLet's connect! Send us a message and say hi. It's the end!No it's not! There...

2 months ago

46 minutes

FreeDive Podcast

Working from Home Burnout: How We Found Balance

This week we sit down with Erica Soares from the creative team to talk honestly about the ups and downs of working from home and hybrid life. We're chatting about: Beating burnout and finding balanceSetting boundaries when your home is your officeStaying productive with chronic pain and brain fogWhy a good workspace matters more than you thinkPlus, stay tuned to share a few laughs, swap “What’s in Your Bag” favorites, and peek into “What’s in Your Chat?” to show how they use AI in everyday li...

2 months ago

1 hour 1 minute

FreeDive Podcast

Viral Marketing Done Right

Learn how Ryan Reynolds mastered viral marketing and what your business can steal from his playbook. In this week's episode of the FreeDive Podcast, we dive into the world of viral marketing... what makes it work, why some campaigns crash and burn, and how agencies can learn from both. From hilarious stories about past clients (like the restaurant owner who went viral for all the wrong reasons) to analyzing the brilliance of Ryan Reynolds’ marketing style with Aviation Gin, Mint Mobile, and W...

3 months ago

40 minutes

FreeDive Podcast

Influencers in the Wild: How Social Media Changed Travel

Is travel about living in the moment—or capturing it for Instagram? In this week's episode, Kevin Burns is back to explore how social media has transformed the way we travel. From influencers staging perfect shots to travelers booking trips thanks to SEO. Expect plenty of laughs, wild personal stories (including concussions and lost souvenirs), and a fresh perspective on what it means to really experience a new place. Let's connect! Send us a message and say hi. It's the end!No it's not...

3 months ago

55 minutes

FreeDive Podcast

Scroll-Stopping Strategy: Keeping Social Media Real

In this episode of the FreeDive Podcast, Kristy and Kevin dive into what makes a scroll-stopping social media strategy. From sippy cups and DIY electrolytes to sleep gadgets and gift-giving fails, the laughs come easy—but the real focus is on keeping marketing authentic. What you’ll learn: Why copy-pasting posts across platforms no longer worksHow to balance organic storytelling with polished professionalismThe difference between authentic branding vs. skeezy tacticsWhy knowing your audience ...

4 months ago

49 minutes

FreeDive Podcast

Is ChatGPT Rotting Our Brains?

Today we're here to answer the big question: is AI making us dumber or just giving us a new way to think? From trolls in our comments to using ChatGPT as a brain-dump, we talk about how we actually use it, why people are so fired up, and whether or not the panic is overblown. Expect hot takes. (TW: We mention the word therapy....) Note: This episode was recorded before ChatGPT-5 dropped, so the newest updates aren’t covered here. Stay tuned—we’ll get into that soon! Let's connect!...

4 months ago

50 minutes

FreeDive Podcast

What’s in Your Budget—and Your Bag? Adrian Breaks Down PPC

Buckle up—this one’s a wild ride... We’re finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It’s a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless. You’re not ready for what’s inside. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us! But wait...

5 months ago

44 minutes

FreeDive Podcast

GenZ Marketing and Slang: UK vs US Edition

What does Gen Z really think about marketing? And what even is “chuffed”? In this episode, Bill chats with Catherine Woodley, a marketing student from the UK, and Ava Denucce, our graphic design intern from the US, to compare notes on what it's like to break into the industry as a Gen Z. They explore their marketing passions, laugh about generational trends, and debate the best (and worst) slang from both sides of the Atlantic. Whether you’re a seasoned marketer or just trying to decode TikTo...

5 months ago

34 minutes

FreeDive Podcast

Business Travel Isn’t Dead: Why In-Person Still Matters

In this week’s episode, Deb and Bill dive into the surprising ROI of business travel. From whirlwind trips to Texas and factory tours in Wisconsin to unexpected Muppet-themed AI projects, they break down why face-to-face connections still pack a punch in today’s virtual world. Plus, conference tips, a gold tuxedo moment, and the real reason some people on the team don’t do high fives. 👀 Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. ...

6 months ago

33 minutes

FreeDive Podcast

How to Dress Smart for Work (Without Losing Your Personal Style)

Does what you wear actually matter at work? (Spoiler: yeah, kinda.) In this episode, we’re talking all about how clothes impact confidence, credibility, and how you show up—whether you’re in-office, remote, or somewhere in between. From pajama Zoom calls to power blazers, we’ve got stories, tips, and plenty of hot takes. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.&nb...

6 months ago

46 minutes

FreeDive Podcast

Organize Your Life with ChatGPT: Productivity, Therapy & AI Hacks You Need to Know

Is ChatGPT your assistant, your therapist, or just a really smart sidekick? In this episode, we break down the real-life ways we’re using AI to streamline everything. From planning your week to managing emotional overwhelm... and yes, even interior design! Whether you're a seasoned AI user or just curious how to make ChatGPT actually helpful, we’ve got hacks you’ll want to steal. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every ...

7 months ago

51 minutes

FreeDive Podcast

The Genericide Effect: The Products We Refuse to Buy Generic

You say "Kleenex," but do you really mean tissue? This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisingly tricky side of becoming too famous (lookin’ at you, Yo-Yo 👀). It's a light-hearted episode full of shopping confessions, marketing oddities,...

7 months ago

53 minutes

FreeDive Podcast

Marketing or Manipulation? What Scamanda Teaches Us About Influence

In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics. We break down: The emotional psychology that made her story stickWhat made her "campaign" so effective across platformsThe fine line between influence and manipulation in m...

7 months ago

51 minutes

FreeDive Podcast

Plane and Simple: Hilarious & Helpful Travel Tips for Work Trips

Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool. 🎒 In this episode, you'll learn: What to pack in your carry-on (and what to leave at home)How to stay refreshed on long flightsPro tips for navigating TSA like a bossAnd why dragon bracelets = emotional supportWhether you’re a seasoned...

7 months ago

56 minutes

FreeDive Podcast

Podcast Like a Pro: Lessons from a Chaotic First Year

We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s basically Bill), we’re diving into what worked, what didn’t, and why we’re done pretending to be NPR. If you’ve ever thought about starting a podcast—...

8 months ago

58 minutes

FreeDive Podcast

The Likability Trap: Navigating the Politics of Personality

Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There'...

8 months ago

48 minutes

FreeDive Podcast

ChatGPT as My Co‑Pilot, Colleague & Counselor

Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink. You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapist when your chatbot’s dishing out life advice (and egg‑frying hacks). Equal parts marketing masterclass and digital therapy session—tune in a...

8 months ago

46 minutes