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Freelance AF
Sean Kelly & Michelle Elliott
39 episodes
6 days ago
Freelance AF is a cheeky peek behind the curtain into the world of being your own boss!  Join freelancing friends Sean Kelly (owner and founder of Barrel to Basket, a wine and cider tasting event company) and Michelle Elliott (professional brand photographer, and owner and founder of MEE Photography) as they dive into the nitty gritty of owning a small business.  These intrepid hosts cover a range of topics - like crucial steps to starting your own business, the importance of developing your brand, and how to stay organized - all while laughing and drinking, and never taking themselves too seriously.  From the corporate world to becoming entrepreneurs, Sean and Michelle share their successes and struggles to help you find your own path to freelance freedom.  Whether you're an established business owner, or just starting on your journey, their hope is to impart some semblance of wisdom on you - or at the very least show you what NOT to do!  Episodes release weekly and occasionally feature guest interviews with friends and fellow business owners.So hand in that key card and hit 'send' on your sassy resignation letter, and prepare to be Freelance AF!
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Entrepreneurship
Business
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All content for Freelance AF is the property of Sean Kelly & Michelle Elliott and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Freelance AF is a cheeky peek behind the curtain into the world of being your own boss!  Join freelancing friends Sean Kelly (owner and founder of Barrel to Basket, a wine and cider tasting event company) and Michelle Elliott (professional brand photographer, and owner and founder of MEE Photography) as they dive into the nitty gritty of owning a small business.  These intrepid hosts cover a range of topics - like crucial steps to starting your own business, the importance of developing your brand, and how to stay organized - all while laughing and drinking, and never taking themselves too seriously.  From the corporate world to becoming entrepreneurs, Sean and Michelle share their successes and struggles to help you find your own path to freelance freedom.  Whether you're an established business owner, or just starting on your journey, their hope is to impart some semblance of wisdom on you - or at the very least show you what NOT to do!  Episodes release weekly and occasionally feature guest interviews with friends and fellow business owners.So hand in that key card and hit 'send' on your sassy resignation letter, and prepare to be Freelance AF!
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Entrepreneurship
Business
Episodes (20/39)
Freelance AF
Episode 39: Motivation Makeover
Feeling tired, run-down, or like your motivation packed its bags and ghosted you?  Good news; this week we’re serving up a full-on Motivation Makeover!Motivation might be our ride-or-die, but wow does it love to play hard to get. It’s not magic; it’s a muscle.  And we’re talking how to grow it, flex it, and keep it from tapping out when life gets a little “nope.”Sean and Michelle are diving into what motivation actually is, how to build it from scratch, and how to keep that fire lit so you can keep showing up like the boss you are.Because let’s be real:  down days happen.  What matters is how fast you can bounce back, dust off, and strut right on through.Buckle up, because it’s time to get Motivated AF.
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6 days ago
43 minutes

Freelance AF
Episode 38: Flag on the Play!
This week on the Freelance AF Podcast, your favourite duo is lacing up their metaphorical cleats and diving headfirst into the world of red and green flags – and calling in a surprise new colour off the bench!From dream clients who make you wanna pop champagne to collaborators who make you wanna fake bad Wi-Fi, every interaction in business comes with its own set of signals.  But here’s the kicker:  sometimes you’re the one waving the flag.Sean and Michelle are calling the plays and breaking down the cues that scream “let’s do this forever” versus the ones that yell “run for the hills”.  That way hopefully you can spot the signs and chart the appropriate course before it’s too late.So…are you the ultimate teammate or the walking red flag your group chat warns people about?
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1 week ago
49 minutes

Freelance AF
Episode 37: Advocacy in Bloom with Jodie Buttigieg
Class is officially in session this week on the Freelance AF Podcast.  And our teacher?  The brilliant Jodie Buttigieg!Jodie’s the director and lead educator at Neubloom London, a neuro-affirming school shaking up the “one-size-fits-all” education system and proving that learning should actually fit the learner.She’s spilling the tea on what it really takes to build a school from scratch, the highs and lows of bucking tradition, and what advocating for holistic education truly looks like in action.And of course, it wouldn’t be a Freelance AF episode without a little chaos:  tech fails (thanks, Sean), caffeine-fueled energy (looking at you, Michelle), and the unforgettable phrase “skin babies” (we’ll let Jodie explain that one).So grab your favourite notebook (or your emotional support coffee) because we’re about to get educational AF.
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2 weeks ago
59 minutes

Freelance AF
Episode 36: Spooktacular AF
It’s that time of year when the veil is thin…and so are our boundaries when it comes to oversharing! We’re getting Spooktacular AF this week and digging up the skeletons in our freelance closets – the tricks we’ve learned, the treats we’ve earned, and the fears we’ve had to face in the dark corners of small biz life. Along with the usual unhinged rhetoric, Sean and Michelle are serving up chills, giggles, and maybe a little witchy wisdom, too.  (But only if you dare listen.) Grab your costume, your courage, and a king-size chocolate bar; it’s gonna be a boo-tifully chaotic ride.
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3 weeks ago
40 minutes

Freelance AF
Episode 35: Ghostbusters!
This week on the Freelance AF podcast your favourite hosts are slipping on their proton packs and gearing up to battle every entrepreneur’s nightmare:  ghosting.Ghosting is all-too common, with over half of Canadians saying they’ve been ghosted at least once in the past year.  And for small businesses?  Depending on the industry you’re in that could be even higher (think 60-70%).Whether you blame app and phone-based culture or our ever-increasingly apathetic populace, it’s clear us small biz owners need to toughen up.  After all, it’s business not personal!  Sean and Michelle dive into it, talking about the how, what, why and when of those eerily ephemeral clients and what you can do to ease the toll on yourself.  And maybe, just maybe, even reduce the chances of it happening to you.So ask Janine to hold all calls and say it with us now:  I ain’t afraid of no ghost!Who you gonna call?
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1 month ago
34 minutes

Freelance AF
Episode 34: Dream Big or Go Home with Candice Neufeld
This week on the Freelance AF Podcast, we’re kicking back with our girl Candice Neufeld; entrepreneur, coach, and literal ray of human sunshine.  She showed up with good vibes, big dreams, and energy so contagious we’re honestly still rockin’ the high!Candice gets real about what it’s like to peace out of your biz’s physical space, and how sometimes walking away is actually the most badass move you can make.  Spoiler:  it’s giving freedom, flow, and full-on trust in your purpose.We’re talking big plans, bigger goals, and how a solid dose of positivity can make all the difference between burning out and blowing up.  Because success isn’t one-size-fits-all; it’s whatever the hell you say it is.So grab your coffee, your manifestation journal, or maybe just a mimosa, and get ready to Dream Big or Go Home!
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1 month ago
1 hour 2 minutes

Freelance AF
Episode 33: Lost in Translation
This week on the Freelance AF Podcast, your favourite freelancers are diving headfirst into the wild world of professional communication for the bold and scrappy small biz owner.Here’s the thing:  the way you communicate says everything about how you do business.  And let’s be real; some people (not Sean, nope, never Sean, absolutely not Sean…) get majorly turned off if your vibe isn’t hitting right.From tailoring your tone to your audience, to picking a style that actually matches your brand, to keeping things consistent and clear, we’re serving up all the juicy tips to help you say what you mean and actually get heard.Struggle with this?  Same!  (Have you met our podcast?)  But hey, stick with us and you’ll be communicating like the boss you were always meant to be.And remember:  do as we say, not as we do.This week's pour is Dutch Crumble Hard Apple Cider from London, Ontario's hometown hero, Heeman's Cellar!
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1 month ago
36 minutes

Freelance AF
Episode 32: Talking to Ourselves...Again
Do you hear that?  Oh, it’s just us…Talking to Ourselves.  Again.Yep, we’ve said this before, but some advice is too good not to put on repeat.  These are the nuggets we wish we could whisper to our past selves when we were just getting started, whether that was 9 years ago or, let’s be real, 18 months back.This episode is jam-packed with the pep talk every entrepreneur needs:  be patient, trust your gut, stand your ground, say no when you need to, build that hype squad, and jump at the right opportunities.  Freelancing takes thick skin and quick reflexes, but don’t forget; you also need to pause, breathe, and hype yourself up.So grab a sticky note, a vision board, or heck, a megaphone, because these reminders are worth keeping front and center.  You got this, babe!
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1 month ago
32 minutes

Freelance AF
Episode 31: Talk Giftii To Me with Katie Brooks
Ooooh baby, your favourite Freelancers are back with another juicy interview, and this one’s a total Giftii!We’re sitting down with the powerhouse herself, Katie Brooks, founder of Giftii Canada, gifter extraordinaire, and queen of turning “just because” into jaw-dropping wow.  With her hubby by her side, Katie has built a biz that’s all about heart, thoughtfulness, and making people feel like the main character with every box.From championing Canadian makers before it was trendy, to weaving family, tradition, and pure magic into every curated gift, Katie’s not just sending boxes; she’s building connections.  Trust us, you’re gonna want in on this magical conversation!
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2 months ago
1 hour 4 minutes

Freelance AF
Episode 30: Too Hot To Handle (The Burnout Episode)
Sizzle, fizzle, poof – burnout strikes again!This week on the Freelance AF Podcast, Sean and Michelle are diving headfirst into the not-so-glam side of hustle life:  burnout.  You know it, you’ve felt it, and let’s be real; half of Canada is feeling it right now (stats don’t lie, honey).But don’t panic; your favourite freelancers have your back!  From spotting the warning signs to building your burnout bounce-back toolkit (think sleep, support, and a whole whack of self-care), we’re serving up tips with our usual side of sass to get you feeling right as rain.Grab your headphones, sideline the fretting, and tune in.  Burnout might be inevitable, but staying there?  That’s optional AF.This week's pour is Brunch's delicious Rosé Cider from Niagara, Ontario!
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2 months ago
36 minutes

Freelance AF
Episode 29: Chaos Catch-up!
Oh my god, we’re back again!Your favourite Freelancers have returned from their not-a-break break with stories, chaos, and just a little too much caffeine.Sean and Michelle are spilling on what they’ve actually been up to.  Surprise:  it wasn’t relaxing!  Think big projects, family chaos, drinks, road trips, planning apple picking trips, mental health curveballs, and even a few hair updates (some greys gone, some hair REALLY gone).It’s a slightly updated format, the same ol’ sass, and a whole lot of catching up.  Missed the craziness?  We know you did.  Welcome to the Chaos Catch-up, baby!This week we’re drinking something from one of the oldest Canadian cider-makers, Growers’ Honeycrisp Apple cider!
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2 months ago
41 minutes

Freelance AF
Episode 28: Haggle Free Zone Mini Episode
Your favourite Freelancers are here with the grand finale of our mini episode series, and this one’s all about a lesson we should’ve mastered in elementary school:  no means no.When a client asks if you can “do it cheaper,” it’s easy to panic.  From our lips to your ears, here’s the truth:  your prices aren’t up for debate.  You set them for a reason, and standing behind them is part of owning your worth.In this episode, we’re breaking down how to say no without being defensive (or a doormat).  From offering alternatives to holding the line with confidence, we’ll show you how to handle discount requests like the boss that you are.So take a load off, hit play, and get ready to flex those boundary-setting muscles.  Remember:  saying yes to discounts means saying no to yourself.
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2 months ago
13 minutes

Freelance AF
Episode 27: The Emergency Post Kit Mini Episode
Blank brain, empty feed, and zero inspo?  We got you.  This week’s mini is The Emergency Post Kit, aka your lifeline when the content well runs dry.You’re not the only one staring at your grid like it owes you money (trust us, Sean’s a permanent resident here).  But lucky for you, the FAF duo is serving up quick-hit content ideas that’ll snap you out of scroll-staring paralysis.Think bloopers from behind the scenes, a juicy throwback, or the universally adored “here’s my coffee” flex, all easy AF posts you can spin up in minutes and still look like the boss babe you are.So take a breath, push past the panic, and let’s give that feed the glow-up it’s been begging for!
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3 months ago
13 minutes

Freelance AF
Episode 26: Season Proofing Mini Episode
Your fave Freelancers are back with another snack-sized episode, and this one’s all about Season Proofing! Yeah, yeah, we hear you.  The sun’s still shining and we’re already talking about the snowy stuff.  But like Michelle says:  if you’re not planning ahead, you’re planning to panic.That means pulling out your old numbers, locking down supplier timelines, and actually getting your marketing together before the rush hits.  Take it from us; do it now and future-you will be sipping that pumpkin spice in peace while your business runs smoother than fresh apple cider.Basically:  prep smart, sell hard, and let’s leave the scrambling to the turkeys.
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3 months ago
11 minutes

Freelance AF
Episode 25: Automation Nation Mini Episode
This week, your favourite Freelancers are dropping the first of four snack-sized episodes…because sometimes you just need a quick hit of business wisdom (bizdom?) without the full meal deal.Today’s topic?  Automation, AKA:  “Let the robots do it so you can stop losing your mind.”  Free up your time and energy for the important stuff, like chasing that next big payday or spiraling about why Netflix keeps cancelling your comfort shows.Small biz owners are the ultimate jugglers – CEO, IT, customer service, coffee runner – all before lunch!  These automation tips won’t solve everything, but they’ll make that hat collection a little lighter.  Take a beat, figure out where automation fits in your workflow, and watch your business (and stress levels) thank you.
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3 months ago
12 minutes

Freelance AF
Episode 24: Vacation Mode
Your favourite freelancers are back, but only just.  Why?  Because they’ve been living that out of office life, baby!  But now they have thoughts.  (Can’t you smell the smoke?)Sean and Michelle have both returned from vacation, and let’s just say the vibes were immaculate…until reality hit.  Where did the time go?  Why can’t vacation be a full-time job?  And who, exactly, is better at unplugging from work?  (Surprise, it’s not Sean.)From packing up the laptop (or not) to resisting the urge to “just check in,” they’re dishing on how small biz owners can take time off without everything falling apart.  Whether you’re flying solo or juggling a team, they have some tips to help you actually enjoy your time away, and a few tricks to help set yourself up for a smoother re-entry upon your return.Let’s be real:  you deserve a break, and you CAN step away.  Your business (and your brain) will thank you.This week’s pour is Reinhart’s Strong Apple Cider, a tasty back-to-basics offering from Stayner, Ontario!
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3 months ago
35 minutes

Freelance AF
Episode 23: Podfluenced
That’s Sean.  That’s Michelle.  And honey, this week we’re flipping the script.Your favourite freelance duo is pressing pause on the biz talk and chatting about their ultimate podcast obsessions.  Because guess what?  Entrepreneurs don’t hustle all the time.  Sometimes we binge like the rest of you.Michelle?  She’s a podcast queen.  Editing photos?  Working in the studio?  Folding laundry like a domestic goddess?  You know she’s got a true crime podcast blasting in the background.  (So maybe don’t get on her bad side.)Sean?  He’s not quite as addicted (Spotify receipts say he listens to less than half as much as Michelle).  But when he does tune in, he goes from murder mysteries to deep dives in history to completely unhinged nonsense.  Basically, he’s Shrek; the boy got layers.So go ahead, mute that Zoom call, pretend you're “working,” and let us drop some podcast recs that’ll have you hooked faster than a Netflix docuseries with a wild twist.  It’s time to get Podfluenced.This week’s pour is the delicious, thirst-quenching Apple & Cherry cider from Collective Arts, coming at you from Hamilton, Ontario!
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3 months ago
40 minutes

Freelance AF
Episode 22: The Spicier Side of Life with Matt Hammond
Things are heating up in the Freelance AF studio this week, and not just because we’re talking to the founder of RimJobs and Meat Rub Co.  (Yes, you read that right.  And yes, we giggled too.)We’re joined by the spicy legend himself, Matt Hammond, who dishes on building a bold AF solo business from the ground up, one that’s just as flavour-packed as it is brand-forward.  From cooking memories growing up to the convo that sparked a whole range of rimmers and rubs, Matt spills it all.We cover everything from how to (*ahem*) properly core a pepper (NSFW alert) to the solid support network for foodpreneurs in London.  And the biggest takeaway?  Going all-in on bold choices can often bring seriously spicy results.So grab yourself a Caesar, prepare for some snort-laughs, and remember:  always lick the rim clean.This week’s pour is Apple Water, a non-alcoholic cider from Shale Ridge Estate Winery and Cidery in Thedford, Ontario!
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4 months ago
1 hour 4 minutes

Freelance AF
Episode 21: There's an Imposter!
Something’s feeling a little off in the Freelance AF studio this week…and spoiler alert, it’s Imposter Syndrome, that shady little voice in your head telling you you’re not good enough (rude!).This week, Sean and Michelle are dragging that sneaky gremlin into the spotlight and calling it out for the lying little liar it is.  From everyday self-doubt to full-blown fraud feelings, your hosts get real AF about how Imposter Syndrome has crept into their own lives, and why it needs to STFU.They’re dishing on where this mess comes from, how it shows up in all its annoying forms, and how to kick it to the curb when it’s killing your vibe.And don’t worry, we’re still bringing the chaos you know and love, including a surprisingly passionate tangent about Allen’s Apple Juice (yes, in the can, obviously), plus sound effects that honestly deserve their own award.You’ll laugh, you’ll relate, you’ll maybe side-eye your inner critic; it’s Freelance AF, baby.This week’s pour is Twin Pines Orchard’s award-winning Hammer Bent Red Cider, from Thedford, Ontario!
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4 months ago
41 minutes

Freelance AF
Episode 20: Bakes for the Memories with Karna Brennan
Hope you're hungry, because this episode is baked to perfection!This week, your fave podcast duo is serving up something extra sweet with Karna Brennan of the oh-so-fabulous Brennan Baking Co.  Karna’s spilling the (brown) sugar on baking the treats people actually crave, sharing family recipes, and finding that cozy, magical joy in homemade pies.  We’re also getting into the juicy stuff, like hitting the sweet spot in business growth, the perks of being your own boss, and why there’s truly no place like home (especially if it smells like cookies).Oh, and did we mention?  Karna brought the baked goods.  And Sean, being the overachiever he is, paired them with cider.  Four of ‘em, to be exact!  As Michelle wisely puts it, the way to our hearts is through our stomachs...so basically, we’re in a committed relationship now.This special episode features the following totally drool-worthy Ontario ciders - Thornbury Craft's Wild Blueberry and Elderflower Cider, Heeman's Cellar's Strawberry Rhubarb Cider, Lost Craft's Apple Cider, and Shale Ridge Estate Winery and Cidery's Peach Apple Cider!
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4 months ago
1 hour 6 minutes

Freelance AF
Freelance AF is a cheeky peek behind the curtain into the world of being your own boss!  Join freelancing friends Sean Kelly (owner and founder of Barrel to Basket, a wine and cider tasting event company) and Michelle Elliott (professional brand photographer, and owner and founder of MEE Photography) as they dive into the nitty gritty of owning a small business.  These intrepid hosts cover a range of topics - like crucial steps to starting your own business, the importance of developing your brand, and how to stay organized - all while laughing and drinking, and never taking themselves too seriously.  From the corporate world to becoming entrepreneurs, Sean and Michelle share their successes and struggles to help you find your own path to freelance freedom.  Whether you're an established business owner, or just starting on your journey, their hope is to impart some semblance of wisdom on you - or at the very least show you what NOT to do!  Episodes release weekly and occasionally feature guest interviews with friends and fellow business owners.So hand in that key card and hit 'send' on your sassy resignation letter, and prepare to be Freelance AF!