Summary

In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their year end email efforts. She discusses the importance of storytelling, effective messaging strategies, and the need for compelling email content to engage donors. Kelly provides practical tips on crafting emails, including the significance of personalization, hooks, and strategic asks. Additionally, she introduces resources and templates to streamline the fundraising process, encouraging nonprofits to take proactive steps towards success.

Takeaways

• Crafting a compelling message involves making donors feel and think.
• Storytelling is crucial in nonprofit communication.
• Emails should have a strong hook to engage readers.
• Asks should be placed above the fold in emails.
• Personalization in emails increases donor engagement.
• Subject lines should be catchy and avoid direct asks for money.

Chapters

00:00 Welcome to Fridays 4 Fundraising

01:08 Making the most of email content

02:08 Copywriting Best Practices

04:40 Make Sure Emails are Opened and Read

08:36 Do More with Less Time

08:49 Getting Additional Support

10:08 This Week's Assignment

Keywords

fundraising, nonprofit, email strategy, donor engagement, year-end campaigns, storytelling, messaging, templates, fundraising success, small nonprofit

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