Summary

In this episode of Fridays 4 Fundraising, Kelly outlines actionable steps for small nonprofits to enhance their fundraising efforts by integrating Giving Tuesday into year-end campaigns. She emphasizes the importance of relationship building over transactions and provides practical strategies for leveraging Giving Tuesday as a kickoff for broader fundraising initiatives. Kelly also highlights the need for nonprofits to adapt their approaches in a changing social media landscape and offers resources for effective campaign planning.

Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive

Download the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend 

Takeaways

• Giving Tuesday can be integrated into larger campaigns.
• Small nonprofits often struggle with Giving Tuesday's effectiveness.
• Focus on relationship building with donors, not just transactions.
• December is crucial for annual online revenue for nonprofits.
• Use Giving Tuesday to thank existing donors and share impact stories.
• Avoid elaborate campaigns specific to Giving Tuesday.
• Your goal should be to raise money throughout December.

Chapters

00:00 Welcome to Fridays 4 Fundraising

01:04 Understanding Giving Tuesday's Impact

02:54 Rethinking Giving Tuesday for Small Nonprofits

04:57 This Week's Assignment

05:52 Join Sustain & Thrive for Extra Support

07:03 How To Get Year End Going in No Time

Keywords

fundraising, Giving Tuesday, year-end campaigns, small nonprofits, donor engagement, nonprofit success, fundraising strategies, community support, sustainable fundraising, nonprofit resources

Summary

In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of planning ahead, scheduling content, and utilizing the right tools to streamline the fundraising process so that you can be reactive while your campaign is in progress. She shares options for affordable, but excellent, tools nonprofit leaders can use to make this seamless.

Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive

Download the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend 

Takeaways

• Planning ahead is crucial for year-end campaigns.
• Scheduling content allows for better donor stewardship.
• Using a CRM with email marketing integration is beneficial.
• Pre-programming social media content saves time.
• Investing in email marketing tools is worthwhile.
• Having a campaign planner simplifies the process

Chapters

00:00 Welcome to Fridays 4 Fundraising

01:19 Why it's important to pre-schedule your year-end campaign

03:52 Free resources to support your year-end campaign

04:18 Consider joining Sustain & Thrive

05:30 This Week's Assignment Review

Keywords

fundraising, nonprofit, year-end campaigns, content scheduling, donor stewardship, email marketing, social media management, CRM tools, fundraising success, small nonprofits, Neon One, Canva, Buffer, Meta, Hootsuite

Summary

In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their fundraising efforts through social media. She emphasizes the importance of building relationships with donors rather than direct asking on social platforms. The conversation covers strategies for lead generation and effective content creation.

Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive

Download the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend 

Takeaways

• Social media should be used to build relationships.
• Direct asking on social media is not effective for small nonprofits.
• Lead generation posts are essential for engaging potential donors.
• Offer compelling reasons for people to join your email list.
• Mix up social media posts between updates and asks.
• Plan your social media content around your email campaigns.

Chapters

00:00 Introduction to Fundraising Strategies

00:49 Social Media's Role in Fundraising

06:06 Tools and Resources for Effective Campaigns

Keywords

fundraising, nonprofit, social media, lead generation, year-end campaign, donor engagement, fundraising strategies, nonprofit success, community support, email marketing

Summary

In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their year end email efforts. She discusses the importance of storytelling, effective messaging strategies, and the need for compelling email content to engage donors. Kelly provides practical tips on crafting emails, including the significance of personalization, hooks, and strategic asks. Additionally, she introduces resources and templates to streamline the fundraising process, encouraging nonprofits to take proactive steps towards success.

Takeaways

• Crafting a compelling message involves making donors feel and think.
• Storytelling is crucial in nonprofit communication.
• Emails should have a strong hook to engage readers.
• Asks should be placed above the fold in emails.
• Personalization in emails increases donor engagement.
• Subject lines should be catchy and avoid direct asks for money.

Chapters

00:00 Welcome to Fridays 4 Fundraising

01:08 Making the most of email content

02:08 Copywriting Best Practices

04:40 Make Sure Emails are Opened and Read

08:36 Do More with Less Time

08:49 Getting Additional Support

10:08 This Week's Assignment

Keywords

fundraising, nonprofit, email strategy, donor engagement, year-end campaigns, storytelling, messaging, templates, fundraising success, small nonprofit

Join Sustain & Thrive

Download the Year End Campaign Planner

Summary

In this episode of Fridays 4 Fundraising, Kelly McLaughlin emphasizes the importance of segmentation in nonprofit fundraising, and what to think about when segmenting for year-end campaigns. She outlines practical strategies for segmenting donor audiences to tailor messaging effectively, ensuring that communications resonate with different donor groups. 

Join Sustain & Thrive

Learn about NeonOne

Takeaways

• Segmentation is crucial for effective donor communication.
• Tailor messages based on donor history and engagement.
• Utilize a CRM for better data management.
• Segment donors by giving patterns or acquisition sources.
• Consider different asks for different donor segments.
• Engagement with donors should feel personalized and valued.

Chapters

00:00 Welcome

00:40 The Importance of Segmentation

03:38 Practical Segmentation Strategies

06:07 Resources for Year-End Campaigns

07:10 Join the Sustain and Thrive Program

Keywords

fundraising, nonprofit, segmentation, donor management, year-end campaigns, CRM, donor engagement, fundraising strategies, nonprofit leadership, sustainable fundraising

Summary

In this episode of Fridays for Fundraising, Kelly provides actionable steps for nonprofit leaders to enhance their year-end fundraising campaigns. She emphasizes the importance of identifying the target audience, drafting compelling content, and structuring the messaging around specific asks.

Takeaways

• Year End content should focus on your ideal donor.
• Different channels of communication require different writing styles.
• Build your copy around the specific ask you're making.
• Start with one piece of baseline content for feedback before you write out the whole campaign.
• You can grab a copy of our Year End Campaign Planner right here!
• Join the Sustain and Thrive program for ongoing support.

Chapters

00:00 Introduction to Fundraising Success

00:40 Drafting Effective Campaign Content

02:46 Building Your Campaign's Base Content

04:44 Ready Made Templates and Tools

05:15 Sustain and Thrive Program Overview

Keywords

fundraising, nonprofit, year-end campaigns, content creation, donor engagement, fundraising strategies, templates, fundraising success, nonprofit leadership, campaign planning

Summary

In this episode, Kelly McLaughlin emphasizes the importance of early planning for year-end fundraising campaigns for small nonprofits. She outlines actionable steps to create a successful campaign, including defining the campaign theme, identifying the target audience, and determining the appropriate ask. She encourages nonprofit leaders to take proactive measures to avoid last-minute panic and to focus on targeted strategies that resonate with their audience.

Takeaways

• Start planning your year-end campaign early to avoid panic.
• Define a clear theme for your campaign to guide your messaging.
• Identify your target audience to tailor your approach effectively.
• Focus on where your audience is most active for outreach.
• Customize your ask based on the relationship with the donor.
• Avoid generic messaging; specificity is key to engagement.
• Follow a structured approach to ensure fundraising success.

Chapters

00:00 Introduction to Year-End Fundraising Planning

02:09 Key Components of a Successful Campaign

06:02 Actionable Steps for Campaign Execution

Keywords

fundraising, nonprofit, year-end campaign, planning, donor engagement, small nonprofit, campaign strategy, fundraising success

Summary

In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their fundraising efforts with easy, effective, personalized donor emails as part of a comprehensive Gratitude Campaign.

Takeaways

• Focus on gratitude campaigns this month.
• Use at least two channels for your gratitude campaign.
• Sending personal emails is more effective than mass emails.
• Use mail merge to send personalized emails.
• Join the Sustain and Thrive program for comprehensive support.

Chapters

00:00 Welcome

02:38 Implementing Gratitude Campaigns

03:18 Resources

03:35 Join Sustain & Thrive!

04:35 Special Offer for Sustain & Thrive

05:09 Final Assignment

05:56 Go bake the world a better place!

Keywords

fundraising, nonprofit, gratitude campaigns, donor engagement, email marketing, small nonprofits, year-end campaigns, fundraising strategies, donor stewardship, community support

Summary

In this episode of Fridays 4 Fundraising, Kelly discusses the importance of gratitude campaigns for nonprofits, focusing on the effectiveness of phone calls in donor engagement and in activating board engagement with fundraising. She shares a personal story about how a board member transformed from reluctance to enthusiasm through a gratitude phone campaign. The episode outlines practical steps for organizing a phone-a-thon, including planning, donor list preparation, and execution strategies. Kelly emphasizes the value of gratitude in fundraising and provides resources for further support. Download the Gratitude Campaign Starter Kit here.

Join Sustain & Thrive!

Takeaways

• Gratitude campaigns are essential for donor engagement.
• Phone calls uniquely connect with donors.
• A phone-a-thon can bond your team.
• Match callers to donors for better conversations.
• Gratitude interactions should invite donor feedback.
• Call campaigns can significantly increase revenue in future fundraising efforts.

Chapters

00:00 Welcome

00:39 The Power of Gratitude Campaigns

02:42 Planning Your Phone-a-thon

05:44 Executing the Call Campaign

07:02 Join Sustain & Thrive!

07:32 Resources and Next Steps

08:11 Final Assignment

08:32 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, phone calls, donor engagement, board members, fundraising strategies, call-a-thon, donor stewardship, fundraising success

In this special episode, Kelly McLaughlin addresses the overwhelming chaos many fundraisers face as the year-end approaches. She talks about a unique workshop she has designed to help you organize your work and life, ensuring you enter the giving season calm and prepared. Don't miss this opportunity to transform your approach and achieve fundraising success. Register now at fromscratchfundraising.com/organized.

Summary

In this episode of Fridays 4 Fundraising, Kelly discusses the effectiveness of phone calls in donor engagement, providing actionable steps for creating call scripts that excite donor engagement. Go to fromscratchfundraising.com/gratitude to get the Gratitude Campaign Starter Kit.

Join Sustain & Thrive!

Chapters

00:00 Welcome

00:37 Weekly Focus

01:07 The Power of Gratitude Campaigns

02:14 Crafting Effective Call Scripts

03:44 It's not just what you do, it's how you do it.

04:18 Templates & Tools

04:42 Join Sustain & Thrive!

05:51 Final Assignment

06:10 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, donor engagement, call scripts, stewardship, fundraising success, nonprofit leadership, donor communication, fundraising strategies

Summary

In this episode of Fridays 4 Fundraising, Kelly helps you launch a gratitude campaign for your small nonprofits. She outlines actionable steps to create a gratitude campaign and provides a structured approach to planning the campaign, including selecting communication channels and writing scripts. Go to fromscratchfundraising.com/gratitude do get the Gratitude Campaign Starter Kit.

Join Sustain & Thrive.

Chapters

00:00 Welcome

00:40 The Importance of Gratitude Campaigns

02:17 Planning Your Gratitude Campaign

04:32 Resources and Next Steps

06:06 Final Assignment

06:27 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, donor stewardship, small nonprofits, fundraising success, donor engagement, campaign planning, phone-a-thon, fundraising resources

Welcome to Fridays 4 Fundraising! In the next 5 minutes, you’re going to learn one step you can take before you leave the office today that can move fundraising forward for your small nonprofit.