Summary

In this episode of Fridays 4 Fundraising, Kelly McLaughlin emphasizes the importance of segmentation in nonprofit fundraising, and what to think about when segmenting for year-end campaigns. She outlines practical strategies for segmenting donor audiences to tailor messaging effectively, ensuring that communications resonate with different donor groups. 

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Takeaways

• Segmentation is crucial for effective donor communication.
• Tailor messages based on donor history and engagement.
• Utilize a CRM for better data management.
• Segment donors by giving patterns or acquisition sources.
• Consider different asks for different donor segments.
• Engagement with donors should feel personalized and valued.

Chapters

00:00 Welcome

00:40 The Importance of Segmentation

03:38 Practical Segmentation Strategies

06:07 Resources for Year-End Campaigns

07:10 Join the Sustain and Thrive Program

Keywords

fundraising, nonprofit, segmentation, donor management, year-end campaigns, CRM, donor engagement, fundraising strategies, nonprofit leadership, sustainable fundraising