Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away

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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones

51 episodes

1 week ago

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

12 minutes 55 seconds

4 months ago

Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources

Pretty websites don’t pay the bills. Clear websites do. Let me show the difference.

I see this heartbreaking pattern all the time: brilliant coaches and consultants who cringe when they send prospects to their websites. These are amazing professionals getting incredible results for their clients, but their website makes them look like they just started yesterday. Meanwhile, others with the same skills are booking calls left and right.

The difference isn't fancy design or expensive photo shoots. It's whether your website makes it crystal clear why someone should pick you over the 50 other coaches they just looked at. If it doesn't, you're literally sending people away to find someone who can explain their value better.

I recently worked with a brilliant executive coach who had 15 years of corporate experience and an MBA from Wharton. She was getting amazing results but only one inquiry per month because her website was completely generic. After spending just two hours rewriting her homepage to make it clear exactly who she helps and how she's different, she was fully booked with a waiting list within six weeks.

What You'll Learn:

✅ The 5 website mistakes that make you look like every other coach (and how to fix them)

✅ Why "helping leaders reach their potential" is sabotaging your success

✅ The simple headline test that reveals if your website is working against you

Your website's job isn't to impress people with how smart you are—it's to make it completely obvious that you're the right person to solve their problem. When someone lands on your site, they should immediately think, "This person gets me." Ready to transform your website from a source of embarrassment into your most powerful sales tool? Listen now and discover how small changes can create massive results.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #CoachingBusiness #ClientAttraction #MessageClarity #OnlineMarketing