Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks

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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones

51 episodes

1 week ago

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

42 minutes 31 seconds

2 months ago

Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources

Are you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing.

I sat down with Rachel Brooks to break down why most service providers struggle with website copy and how to fix it using a simple storytelling formula that works. After 20+ years helping brands like Nike craft their message, I've discovered the secret isn't about being a better writer—it's about getting outside the bottle so you can finally see your business clearly.

The biggest mistake most entrepreneurs make? They try to be the hero of their own story. But here's what actually converts visitors into clients: making your client the hero and positioning yourself as their trusted guide. It's the same formula used in every compelling movie and book, and it works just as powerfully on your website.

What You'll Learn:

✅ The "bottle effect" that makes writing about your business feel impossible (and why pushing through harder won't help)

✅ My 3-part story formula that turns confused visitors into excited prospects who already want to work with you

✅ Why collaborative copywriting beats both DIY attempts and expensive copywriters who don't capture your authentic voice

Through my Signature Story-Selling System, I help client-based businesses create website copy that works 24/7 so they can stop wasting time on sales calls explaining what they do. When your story is clear, everything becomes easier—from social media posts to discovery calls.

Ready to transform your website from digital brochure to client magnet? This conversation will show you exactly how to craft copy that converts, whether you're just starting out or ready to scale. Your ideal clients are waiting to hear your story—let's make sure they can finally understand it.

Subscribe and listen to discover how the right story can multiply your revenue and give you the freedom to focus on what you do best!

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: ⁠https://www.reddoordesigns.com/⁠

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: ⁠https://krisjones.co/copy⁠

🥰 Connect on Instagram: ⁠https://instagram.com/reddoordesign ⁠

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube:⁠ https://bit.ly/clickpodcastyoutube⁠

💚 Apple:⁠ https://bit.ly/clickpodcastapple⁠

💜Spotify:⁠ https://bit.ly/clickpodcastspotify⁠

Connect with Rachel on Instagram: https://instagram.com/iamrachelbrooks

Rachel’s Website: ⁠https://iamrachelbrooks.com⁠

Rachel’s Podcast: ⁠https://iamrachelbrooks.com/podcast/⁠

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #ServiceProviders