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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
Kris Jones
51 episodes
1 week ago
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
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All content for From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients is the property of Kris Jones and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
Show more...
Marketing
Business
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Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp
From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
35 minutes 44 seconds
1 month ago
Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Ever wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast.

Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients.


What You'll Learn:

✅ The "more button" mistake that's burning out sales managers and killing team performance

✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections

✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationships


This conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock.

If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients.


More About Bill

Author, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number.

Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue.

Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers.

Bill’s Website: https://billzipp.com

LinkedIn: https://www.linkedin.com/in/billzipp/


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.