Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer

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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones

51 episodes

1 week ago

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

24 minutes 44 seconds

1 week ago

Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources

Have you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big enough" for PR is costing you clients, credibility, and opportunities right now.

In this episode, powerhouse publicist KJ Blattenbauer reveals why visibility isn't vanity, it's strategy. She breaks down exactly how small businesses and service providers can get press coverage without celebrity budgets or massive followings.

What You'll Learn:

✅ Why experts stay invisible (and the costly mistake of waiting to "be ready" for PR)

✅ The foundation work that makes or breaks your media opportunities (Hint: It starts with message congruence.)

✅ How to identify newsworthy stories hiding in plain sight within your business

Ready to stop watching less qualified competitors steal your spotlight? KJ shares the exact steps to position yourself as the recognized leader you already are.

Subscribe and listen now to transform your visibility strategy.

Episode Highlights

00:00 Introduction: Meet KJ Blattenbauer, Powerhouse Publicist

02:00 Success Story: Marble Kitchen Design Firm's 12-Month Waitlist

07:00 The Bottle Effect: Why You Can't See Your Own Story

09:00 The Biggest Mistake Experts Make with PR

11:00 Three Steps to Prepare for Media Pitching

13:00 Visibility vs. Vanity Metrics

15:00 The Power of Message Congruence Across All Platforms

23:00 Action Step: Get Your Foundation in Order

More About KJ Blattenbauer

KJ Blattenbauer is a veteran publicist, brand strategist, and author with nearly three decades of experience turning bold ideas into national headlines. Known for her fearless messaging and sharp media instincts, she’s helped shape and elevate some of the most recognizable brands in business, lifestyle, and beyond. As the founder of Hearsay PR and the author of How to Be a Media Darling, KJ blends strategic storytelling with no-fluff advice to help entrepreneurs own their voice, build lasting authority, and get seen where it counts.

Website: https://www.hearsaypr.com/

Book: https://www.amazon.com/Media-Darling-Karen-Jayne-Blattenbauer/dp/1670775240

Instagram: https://www.instagram.com/hearsaypr

Instagram: https://www.instagram.com/kjblattenbauer

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #VisibilityStrategy #PRforExperts #MediaCoverage #SmallBusinessPR #ExpertPositioning