Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme

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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones

59 episodes

8 hours ago

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

41 minutes 7 seconds

1 month ago

Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources

Ever feel like you're word vomiting all over potential clients when they ask what you do? You're not alone. Most coaches and consultants struggle to communicate their brilliance clearly, and it's costing them clients every single day.

In this conversation with Dr. LaChelle Wieme, I share the messaging mistakes that keep service providers stuck and the story-driven approach that transforms everything.

Here's what you'll discover:

✅ Why your website is a brochure instead of a client magnet and the one shift that changes everything

✅ The "bottle effect" that keeps you stuck (hint: you're too close to see your own genius)

✅ How to make your website your hardest-working salesperson so sales calls feel effortless

When your messaging is scattered across social media, networking events, and your website, potential clients get confused. And confused people don't buy. This episode reveals how to create one powerful story that works everywhere, attracts aligned clients, and positions you as the obvious choice.

Stop exhausting yourself trying to be everywhere. Let your story-driven website do the selling for you. Subscribe now and discover how to turn your digital brochure into a client-converting machine.

Episode Highlights

0:00 Introduction: The Messaging Problem Every Entrepreneur Faces

6:45 The Bottle Effect: Why You Can't See Your Own Genius

15:25 Making Your Client the Hero of Your Story

22:15 Your Website as Your Marketing Hub

33:45 Niching Down Without Fear of Missing Out

44:50 Story as a Filtration Device: Clearing the Clutter

48:30 Pick Two Marketing Channels and Forget the Rest

55:40 Final Advice: Stop DIYing and Get Support

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy