On today’s episode, Shannon talks with Bill about modern PR and influencer marketing, highlighting common mistakes brands make such as relying on outdated strategies, underestimating campaign effort, and focusing on vanity metrics. They discuss the importance of timing, consistent messaging across multiple touchpoints, and targeting the right audience. Bill also shares insights on standing out in a crowded market, balancing innovation with brand authenticity, and making incremental changes to attract new customers without alienating existing ones. The conversation concludes with reflections on genuine engagement, building trust with clients and audiences, and navigating the evolving landscape of media, influencers, and brand storytelling.