Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
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Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Marketing Boldly and Authentically for Hispanic Audiences with Ana Carolina Salazar
Fully Managed
1 hour 17 minutes 29 seconds
1 month ago
Marketing Boldly and Authentically for Hispanic Audiences with Ana Carolina Salazar
In this episode, Shannon sits down with Ana Carolina Salazar — CEO and founder of Bold Hispanic Marketing Agency — to explore how brands can show up boldly, authentically, and culturally intelligently for Hispanic audiences. Ana Carolina shares her journey from growing up around media in Venezuela to studying digital marketing in Barcelona to building a bilingual agency working with brands like Orlando Magic, AdventHealth, and United Way.
We dive into the difference between translating and *transcreating*, what it really takes to create culturally relevant campaigns, and why representation and storytelling matter now more than ever. If you want to understand Hispanic marketing, brand authenticity, or how bold creative actually drives results, this episode is for you.
Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
