In this episode, Jeff Simpson breaks down the blurry line between real sustainability and greenwashing. We explore why transparency matters, how brands can build authentic trust, and why consumers ultimately hold the power with their wallets. Jeff also shares how he balances commercial creative work with climate-focused storytelling, plus a behind-the-scenes look at one of his most unexpectedly impactful campaigns. If you're interested in ethical branding, climate-conscious creativity, or how companies can do better without losing their soul, this conversation is for you.