Brand Loyalty and Storytelling: Lessons from Nike and Beyond

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/a4/7a/59/a47a59fd-07fc-49fe-c49b-8f0b087afc0a/mza_10643154697077581057.jpg/600x600bb.jpg

Funky (B2B) Marketing

Nemanja Zivkovic

174 episodes

2 weeks ago

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

Marketing

Business

RSS

All content for Funky (B2B) Marketing is the property of Nemanja Zivkovic and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/3335348/3335348-1733225675675-654a440a2137e.jpg

Brand Loyalty and Storytelling: Lessons from Nike and Beyond - Itir Eraslan

Funky (B2B) Marketing

51 minutes 44 seconds

11 months ago

Brand Loyalty and Storytelling: Lessons from Nike and Beyond - Itir Eraslan

In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty.

Key Points

1. What Defines Brand Loyalty?

Practical vs. emotional brand loyalty.

Examples from FMCG and lifestyle brands.

2. Lessons from Nike:

The role of innovation and inspiration in branding.

Challenges Nike faced when shifting retail strategy.

3. Storytelling for Challenger Brands:

Why not every brand needs storytelling.

How smaller brands can stand out with focused messaging.

4. Fractional Roles in Marketing:

Pros and cons of working as a fractional CMO.

Aligning expectations with deliverables for better outcomes.

5. Innovation and Differentiation:

Staying ahead of competitors by focusing on customers.

Real-world examples of bold, successful marketing strategies.

Important Links:

Connect with Itir: https://www.linkedin.com/in/itireraslan/

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags

#BrandLoyalty #Storytelling #NikeBranding #ChallengerBrands #B2BMarketing #FunkyMarketing #PodcastEpisode #Innovation #MarketingTips #FractionalCMO