In this episode, we’re breaking down how to write modern B2B case studies — the kind that don’t just sit in a PDF folder but actually close deals, build authority, and get media coverage.
Marko Cvijic and Nemanja go deep into what’s wrong with the traditional “challenge–solution–result” formula, how to structure stories that make people feel the transformation, and why the best case studies work as sales assets, PR engines, and brand signals all at once.
If you’re in marketing, consulting, SaaS, or any B2B service business, this one’s for you.
Chapters:
00:00 – Intro & setup: who Marko is and why we’re recording
00:45 – Why case studies matter for service-based B2B (proof you can deliver)
01:30 – What’s broken: walls of text, Arial 10/12, lifeless PDFs
03:00 – Documentation vs storytelling (why “challenge-solution-result” falls flat)
04:00 – The “task completion” mindset that kills impact
05:00 – Case studies as currency: credibility before the first call
06:10 – Prospect’s question: “Have you done this for companies like ours?”
07:10 – Data without context (impressive numbers that don’t persuade)
08:20 – Product vs storytelling gap (inbound vs outbound thinking)
09:30 – Emotions ≠ fluff: how feeling makes numbers believable
10:40 – Visuals > raw GA4 screenshots: simplify for decision-makers
12:00 – Remember your audience: execs, not data scientists
12:40 – The one-pager problem: forgettable vs memorable narratives
13:30 – Missing pieces: who was struggling, why now, what changed
14:30 – The story arc: Context → Attention → Insight → Action → Impact
16:00 – Rewrite demo: “20 days → 2 days” as a human, PR-ready story
17:10 – PR engine: turn results into headlines and distribution
18:20 – The 3 jobs: Sales tool, PR asset, Brand signal
19:40 – Stories attract clients & talent (camp analogy)
21:00 – The modern checklist: headline, 3 bold metrics, human angle, visuals, lesson
22:30 – Never open with “The client approached us…”—start at the moment of change
23:20 – From reporting to transformation: prove what moved the needle
24:10 – Don’t send PDFs—send stories (LinkedIn work history analogy)
25:10 – Partnerships, research, co-created evidence that travels
26:00 – Tactical recap: why story-driven proof performs
27:00 – CTA: share with anyone still writing 2010-style case studies
27:40 – Trust is the core B2B currency (why these pieces close deals)
28:20 – Wrap-up: revisit the checklist; PDF will be in the notes
29:10 – Outro & thanks
#B2BMarketing #CaseStudies #Storytelling #DemandGeneration #ContentStrategy #BrandBuilding #SalesEnablement #MarketingStrategy #ProofOfWork #PersonalBranding #LinkedInMarketing #SaaSMarketing #ConsultingBusiness #FunkyEnterprises #AuthorityBuilding #B2BBranding #MarketingPodcast #B2BContent #TrustSignals #NarrativeDesign #ThoughtLeadership #ClientSuccess #PRStrategy #BusinessStorytelling #B2Bgrowth
LinkedIn’s algorithm got a full rebuild — and it’s called 360Brew.
This isn’t just an update. It’s a complete shift from profile-based distribution to context learning, where your entire digital presence becomes text data.
In this live session, Nemanja Živković breaks down:
How 360Brew classifies people, not posts
Why engagement pods, AI comments, and templated content now kill reach
What signals (saves, depth, DMs) matter most in 2025
How to use surround sound and the lava effect to stay visible
Why creators and companies need to build systems, not stunts
💡 This session connects what LinkedIn’s engineers published → with how it behaves in the wild.
No theory. Just strategy, proof, and examples you can apply today.
#LinkedInAlgorithm2025 #360Brew #LinkedInStrategy
#LinkedInMarketing #B2BMarketing #DemandGeneration
#PersonalBranding #ContentStrategy #SocialMediaAlgorithms
#FunkyMarketing #NemanjaZivkovic #LinkedInReach #LinkedInTips
Your dashboards are green — but revenue is flat.Website traffic? Up.CPL? Down.Leads? Flowing.And yet… sales is quiet.In this raw and no-fluff solo episode, Nemanja Živković — founder of Funky Marketing and co-founder of Funky Enterprises — breaks down the dangerous disconnect between what your funnel shows and what actually closes.This is not another marketing podcast. This is a wake-up call for CEOs, founders, CMOs, and GTM leaders running revenue teams.💡 In this episode, you’ll learn:1. Why your funnel might be lying (and how to know)2. The 3 most common reasons marketing reports look good while pipeline dries up3. What metrics CEOs should actually track (and what to ignore)4. How AI is changing the buyer journey—and why most funnels are stuck in 20175. Tactical ways to rebuild your funnel so it reflects reality and drives revenue6. Who should own the “dead zone” in the middle of the funnelWhether you're running a B2B startup, a scale-up, or an enterprise, if your GTM team is measuring the wrong things, you're scaling the wrong actions.Stop optimizing for form fills. Start building systems that convert attention into revenue.Important Links🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/🎧 Subscribe to the FUNKY MARKETING podcast:👉 Website: https://www.funkymarketing.net/funky-marketing-show/👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M👉 YouTube: https://www.youtube.com/@dilimanac🌍 Funky Marketing Website: https://funkymarketing.net💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/Want Nemanja to take a look at your funnel? Drop a comment or DM. No fluff. No pitch. Just truth.👀 Subscribe for upcoming episodes on brand vs. demand, team design, and building intent in a buyer-led world.#B2BMarketing #FunnelStrategy #DemandGeneration #GTM #RevenueGrowth #FunkyMarketing #MarketingPodcast
In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity.
Key Points
1. How the LinkedIn Algorithm Works:
Engagement determines visibility.
LinkedIn prioritizes content from people you interact with.
If you stop engaging, you disappear from their feed (and vice versa).
2. Why Staying Engaged Matters for Business Growth:
More business comes from existing clients than new ones.
Clients who see you regularly are more likely to refer and buy again.
Your clients’ network is your future client base.
3. The Power of Social Proof & Retargeting on LinkedIn:
Clients engaging with your content positions you as a trusted expert.
Their interactions boost your visibility to their network.
Maintaining engagement keeps you top of mind when they need help.
4. Practical Tips for Maximizing LinkedIn Engagement:
Comment on client posts with real value.
Message them directly with feedback.
Use voice or video messages for deeper connections.
Keep engaging, or LinkedIn will stop showing your content to them.
Important Links
🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
🎧 Subscribe to the FUNKY MARKETING podcast:
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
🌍 Funky Marketing Website: https://funkymarketing.net
💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/
Hashtags
#LinkedInMarketing #ClientEngagement #SocialSelling #B2BMarketing #FunkyMarketing #PodcastEpisode #MarketingTips #LinkedInAlgorithm #BrandLoyalty
Want to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn.
We’ll cover:
1. How personal profiles outperform company pages
2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works
4. The power of pillar topics and how to distribute content across your team 5. How to get your team engaged on LinkedIn, even if they’ve never posted before!
6. Why consistency and storytelling are the biggest growth drivers on LinkedIn
Whether you're a founder, marketer, or executive, this session will give you practical takeaways to start implementing today.
Like, subscribe, and drop a comment below with your biggest takeaway!
Key Takeaways:
- LinkedIn is about trust, not selling – people come to learn, not to be sold.
- Personal profiles have the most impact – company pages are just a hub.
- Your strategy should be long-term and consistent – short-term hacks don’t work.
- Engaging your team is crucial – their voices amplify your company message.
- Define clear pillar topics – structure your content around core themes for better positioning.
- Content should be a product – plan distribution, repurpose, and engage your audience.
- B2B growth comes from conversations – engage in the comments, interact with your audience.
#LinkedInStrategy #B2BMarketing #ContentMarketing #LinkedInGrowth #LinkedInMarketing #B2BMarketing #ContentStrategy #FunkyMarketing #DemandGeneration #PersonalBranding #DemandGeneration #BusinessGrowth #LinkedInTips
Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio.
You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod.
Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let’s get into it!
In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries.
This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you’re new to competitive analysis or an experienced marketer, there’s something here for everyone.
Key Points:
Introduction to Competitive Analysis:
- Why competitive analysis matters.
- Questions to ask before starting.
- Overview of tools like SimilarWeb.
Analyzing BambooHR, HiBob, and Personio:
- Positioning and messaging differences.
- Marketing channel breakdown (organic search, paid search, social media).
- Traffic and engagement metrics.
Insights from the Analysis"
- How BambooHR dominates with organic traffic.
- HiBob's focus on analytics and modern HR solutions.
- Personio’s geographic strategy and display advertising efforts.
Actionable Takeaways:
- Finding market gaps and creating a niche.
- Leveraging tools like SimilarWeb for strategic insights.
- Building trust with marquee customers to establish credibility.
Final Thoughts:
- The importance of data-driven decisions.
- Planning for success in 2025.
Important Links:
Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#FunkyMarketing #CompetitiveAnalysis #SaaSMarketing #SimilarWeb #HRTech #MarketingInsights #BusinessGrowth #DigitalStrategy #B2BMarketing #SaaSTools #BrandPositioning #MarketingTips #GrowthHacking #MarketAnalysis #MarketingPodcast #BambooHR #HiBob #Personio #ContentMarketing #DemandGeneration #KeepItFunky
In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty.
Key Points
1. What Defines Brand Loyalty?
Practical vs. emotional brand loyalty.
Examples from FMCG and lifestyle brands.
2. Lessons from Nike:
The role of innovation and inspiration in branding.
Challenges Nike faced when shifting retail strategy.
3. Storytelling for Challenger Brands:
Why not every brand needs storytelling.
How smaller brands can stand out with focused messaging.
4. Fractional Roles in Marketing:
Pros and cons of working as a fractional CMO.
Aligning expectations with deliverables for better outcomes.
5. Innovation and Differentiation:
Staying ahead of competitors by focusing on customers.
Real-world examples of bold, successful marketing strategies.
Important Links:
Connect with Itir: https://www.linkedin.com/in/itireraslan/
Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags
#BrandLoyalty #Storytelling #NikeBranding #ChallengerBrands #B2BMarketing #FunkyMarketing #PodcastEpisode #Innovation #MarketingTips #FractionalCMO
In this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash.
If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you.
Nemanja reveals:
✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub.
✅ Why authentic engagement and fresh content are key to driving visibility and trust.
✅ Actionable strategies to create content that sparks meaningful connections and influences decision-makers.
Want to elevate your LinkedIn strategy and stand out in the competitive B2B space? Don’t miss these game-changing insights from one of the most innovative voices in the industry.
🎧 Listen now to discover how LinkedIn can transform your business growth journey!
Originally published here: https://podcasts.apple.com/us/podcast/scaling-b2b-agencies-on-linkedin-strategies-for-success/id1689735953?i=1000678544799
Make sure to follow DesignRush podcast!
Hello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive in!
Rand's post that inspired me: https://www.linkedin.com/posts/randfishkin_new-rant-httpslnkdingtqsfzmn-its-activity-7267086929815302144-7qun?utm_source=share&utm_medium=member_desktop
Key Takeaways:
- Influence vs. Investment: Social media drives significant audience influence, yet companies often misallocate budgets, focusing too heavily on closing demand rather than creating it.
- The Power of Communities: Niche communities, podcasts, and Slack groups hold immense potential for trust-building and long-term engagement.
- Co-Creation as a Growth Loop: Collaborating with peers, partners, and customers can amplify your reach organically.
- Content Fit: Achieving platform-content alignment takes time but is crucial for meaningful engagement and conversions.
- ROI Metrics: Rethink how you measure the ROI of influence versus traditional clicks and impressions.
Why You Should Care about his episode?
If you're spending thousands on ads but not seeing the right returns, it’s time to rethink your strategy. This episode reveals how to tap into overlooked platforms, leverage niche communities, and co-create content that fosters trust and builds genuine connections. Don’t let your budget go to waste—learn how to align your efforts with real audience influence!
Important Links:
Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#MarketingStrategy, #B2BMarketing, #AudienceInfluence, #DigitalMarketing, #ContentMarketing, #NicheCommunities, #CoCreation, #Podcast, #MarketingROI, #FunkyMarketing
Welcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in!
Key Takeaways
- Authenticity is Key on LinkedIn:
Many professionals fail to reflect their true selves on LinkedIn, creating a disconnect with their audience. Authenticity builds trust and fosters meaningful connections.
- Personalization Needs a Rethink:
The misuse of personalization tokens (like inserting names into templates) often feels disingenuous. True personalization requires understanding your audience deeply and creating relevant, thoughtful content.
- AI as a Marketing Multiplier:
AI is a powerful tool to enhance processes, from analyzing customer journeys to optimizing content strategies. However, it requires careful preparation, data, and human oversight to be truly effective.
- Economic Challenges Shape Marketing:
In the current economic climate, creativity and authenticity must balance ROI-driven approaches. Marketers should focus on practical, customer-centric strategies rather than relying on trends.
- Avoid Overhyping AI:
Many companies falsely position themselves as "AI-powered" without delivering real value. Focus on solving customer problems rather than branding around AI for the sake of it.
- Different Strategies for Different Markets:
Marketing approaches should be tailored to the audience and use case. What works in tech or SaaS may not apply in traditional industries like manufacturing or public health.
- LinkedIn Isn’t Everything:
While LinkedIn is essential for marketing and sales, some industries and audiences require alternative channels like in-person events, print media, or targeted programmatic ads.
Important Links:
Connect with Aamir: https://www.linkedin.com/in/aamir-kadri/
Connect with Pasha: https://www.linkedin.com/in/pashairshad/
Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags
#B2BMarketing #LinkedInTips #MarketingPodcast #AIInMarketing #Personalization #FunkyMarketing #RoundTableDiscussion #B2BInsights #ContentStrategy
Nemanja did a training session for Women on Boards Adria online training session on the topic of “Unlocking Your Professional Potential: Personal Branding and LinkedIn”. and luckily, they have agreed to allow me to share the recordings with you. This session is designed to help you harness the power of LinkedIn to enhance your personal brand and open new professional opportunities.
In case you don't know who I am, I'm a strategic consultant for B2B tech and SaaS companies, founder of Funky Marketing, and co-founder of the business community Business Talks Network. With over a decade of experience, I specialize in driving growth for companies with long sales cycles and high-value products through building customer relationships, with LinkedIn as a key platform.
Collaborating with companies of various sizes has enabled me develop strategies that blend data and creativity, ensuring measurable revenue contributions. My innovative approach to community building and brand development was recognized by LinkedIn, naming me a rising marketing star in 2023.
Copyright: Women on Boards Adria, November 2024
In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways.
Key Points:
- The role of creativity in B2B marketing: breaking the "boring" stereotype.
- Effective LinkedIn ad strategies for businesses of all sizes.
- Balancing entertainment and education in marketing content.
- Insights into ABM (Account-Based Marketing) and its connection to influencer marketing.
- Personal branding tips and the importance of being authentic online and offline.
- Metrics that matter in LinkedIn content and campaign success.
- Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube).
Important Links:
Connect with Tim: https://www.linkedin.com/in/tadavidson41/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#B2BMarketing #LinkedInAds #AccountBasedMarketing #FunkyMarketing #CreativityInB2B #MarketingStrategy #TimDavidson #PersonalBranding #MarketingPodcast
Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.
Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/
Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop
Key Takeaways
- Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand.
- Real Work Over Tricks: How doing impactful work naturally builds trust and credibility.
- Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand.
- The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters.
- Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation.
Important Links:
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork
Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry.
Key Takeaways
- Wix’s Shift to B2B: Moving beyond small business solutions to enterprise-level offerings.
- The Role of AI in Marketing: Insights into AI’s impact on reducing silos and improving efficiency.
- Adapting Marketing for Long Sales Cycles: The importance of multi-touchpoint engagement.
- Power of Communities: Building trust and leveraging customer communities in marketing.
- Thought Leadership in B2B: Authenticity and originality in developing thought leadership.
Important Links:
Connect with Paula on LinkedIn: https://www.linkedin.com/in/paulaxmejia/
Wix Studio: https://www.wix.com/studio
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing, #WixEnterprise, #AIMarketing, #CommunityBuilding, #MarketingTrends, #DigitalMarketing, #ThoughtLeadership
In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.
🔑 Key Topics Covered:
- The importance of speed in a crowded B2B tech space and why agility is a must for survival.
- Breaking out of traditional B2B molds with creativity to differentiate and stand out.
- How “funk” can create brand loyalty and make your audience feel connected.
- Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.
- How to build growth loops that continuously optimize and adapt in real time.
📝 Action Steps:
- Prioritize speed in decision-making to stay ahead of competitors.
Embrace creativity in messaging and positioning for a unique brand identity.
- Use engagement strategies that create authentic connections with your audience.
- Establish growth loops to consistently learn, adapt, and innovate.
- Lead conversations by defining your market instead of following trends.
🔗 Important Links:
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing
In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.
🔑 Key Topics Covered:
- The misconception of brand in B2B and how it differs from just a logo or color.
- How to build brand consistency and personality in B2B tech.
- The importance of creativity and pushing boundaries in branding.
- The impact of AI on marketing strategies.
- How to connect with global markets while maintaining brand authenticity.
- Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers.
📝 Action Steps:
- Define the core narrative and brand consistency for your company.
- Use creativity to differentiate your brand in the crowded B2B market.
- Focus on customer-centric storytelling to build emotional connections.
- Establish community-driven content that positions your brand as a trusted advisor.
- Implement Gwen's 6C framework for building a stronger B2B brand.
🔗 Important Links:
Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #Branding #TechMarketing #SaaS #BrandBuilding #MarketingStrategy
In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage.
Overview:
- Why B2B companies struggle with segmentation and how to approach it effectively.
- The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP).
- Key steps to position your product and how to reflect that positioning on your homepage.
- How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth.
- Common mistakes companies make on their homepage and how to avoid them.
Key Actionable Steps:
- Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue.
- Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity.
- Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done.
- Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face.
Connect with Anthony:
LinkedIn: https://www.linkedin.com/in/anthonypierri/
Linktree: https://linktr.ee/anthonypierri
Website: https://www.fletchpmm.com/before-after
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#B2BMarketing #SaaSMessaging #ProductPositioning #SegmentationStrategy #FunkyMarketingPodcast #AnthonyPierri #StartupGrowth #HomepageOptimization
What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover: 👉 How important is demand generation for b2b/SaaS orgs? 👉 What strategies are working today? 👉 Breaking each strategy down
Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. 👉 Website: https://www.funkymarketing.net/funky-marketing-show/ 👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M 👉 YouTube: https://www.youtube.com/@dilimanac Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing Website: https://funkymarketing.net Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.
Actionable Steps:
- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.
- Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials.
- Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions.
- Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities.
- SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers.
Connect with Sam:
LinkedIn: https://www.linkedin.com/in/samdunning/
Breaking B2B: https://www.breakingb2b.com/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #SEO #ContentMarketing #DemandGeneration #SaaSMarketing #SEOforB2B #LeadGeneration #DigitalMarketing #PartnershipMarketing #WebsiteOptimization
In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets.
Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts.
Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling the challenges of balancing demand creation with demand capture. They also explore how modern B2B companies can utilize empathy and personalization in their strategies to drive customer success.
Key Actionable Steps for B2B Companies:
1. Move Fast, Iterate Faster: Test campaigns, gather insights, and optimize quickly to outmaneuver larger, slower competitors.
2. Demand Creation vs. Demand Capture: Prioritize demand creation in emerging markets to build brand awareness, and shift to demand capture tactics when leads are further down the funnel.
3. Emphasize Data-Driven Marketing: Use clear metrics that align with sales goals. Avoid vanity metrics like MQLs and focus on pipeline and revenue impact.
4. Align Marketing & Sales: Create unified goals between your marketing and sales teams, ensuring that both departments are working toward the same revenue objectives.
5. Personalize at Scale: While true empathy can't be automated, leverage scalable personalization tactics such as one-to-one outreach in key stages of the buyer's journey.
6. Focus on Customer Success Early: As you scale, shift attention to customer success to retain clients, reduce churn, and grow accounts, especially in long sales-cycle B2B environments.
7. Prepare for Multichannel Attribution: Simplify attribution tracking with tech-minimalist tools and make sure you measure pipeline progress to ensure long-term growth.
Key Takeaways:
- The advantages of speed in B2B demand generation and how fast iterations help you stay ahead.
- The balance between demand creation and demand capture, and how each strategy plays a role in scaling B2B businesses.
- How empathy and personalization can humanize your B2B marketing and increase customer retention.
- Why aligning marketing goals with sales objectives is essential for pipeline success in B2B companies.
- Real-world examples of failures and how to learn from them to build better B2B marketing strategies.
Connect with Sam:
LinkedIn: https://www.linkedin.com/in/samkuehnle/
Substack: https://samkuehnle.substack.com/
Loxo: https://loxo.co/blog/home/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#B2BMarketing #DemandGeneration #CustomerSuccess #SalesAlignment #MarketingStrategy #FunkyMarketingPodcast #EmpathyInMarketing #Personalization #B2BSuccess #BusinessGrowth