Welcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in!
Key Takeaways
- Authenticity is Key on LinkedIn:
Many professionals fail to reflect their true selves on LinkedIn, creating a disconnect with their audience. Authenticity builds trust and fosters meaningful connections.
- Personalization Needs a Rethink:
The misuse of personalization tokens (like inserting names into templates) often feels disingenuous. True personalization requires understanding your audience deeply and creating relevant, thoughtful content.
- AI as a Marketing Multiplier:
AI is a powerful tool to enhance processes, from analyzing customer journeys to optimizing content strategies. However, it requires careful preparation, data, and human oversight to be truly effective.
- Economic Challenges Shape Marketing:
In the current economic climate, creativity and authenticity must balance ROI-driven approaches. Marketers should focus on practical, customer-centric strategies rather than relying on trends.
- Avoid Overhyping AI:
Many companies falsely position themselves as "AI-powered" without delivering real value. Focus on solving customer problems rather than branding around AI for the sake of it.
- Different Strategies for Different Markets:
Marketing approaches should be tailored to the audience and use case. What works in tech or SaaS may not apply in traditional industries like manufacturing or public health.
- LinkedIn Isn’t Everything:
While LinkedIn is essential for marketing and sales, some industries and audiences require alternative channels like in-person events, print media, or targeted programmatic ads.
Important Links:
Connect with Aamir: https://www.linkedin.com/in/aamir-kadri/
Connect with Pasha: https://www.linkedin.com/in/pashairshad/
Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
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