Breaking the B2B Mold: Creativity, LinkedIn and ABM

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Funky (B2B) Marketing

Nemanja Zivkovic

174 episodes

2 weeks ago

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

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Breaking the B2B Mold: Creativity, LinkedIn and ABM - Tim Davidson

Funky (B2B) Marketing

51 minutes 49 seconds

1 year ago

Breaking the B2B Mold: Creativity, LinkedIn and ABM - Tim Davidson

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways.

Key Points:

- The role of creativity in B2B marketing: breaking the "boring" stereotype.

- Effective LinkedIn ad strategies for businesses of all sizes.

- Balancing entertainment and education in marketing content.

- Insights into ABM (Account-Based Marketing) and its connection to influencer marketing.

- Personal branding tips and the importance of being authentic online and offline.

- Metrics that matter in LinkedIn content and campaign success.

- Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube).

Important Links:

Connect with Tim: https://www.linkedin.com/in/tadavidson41/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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#B2BMarketing #LinkedInAds #AccountBasedMarketing #FunkyMarketing #CreativityInB2B #MarketingStrategy #TimDavidson #PersonalBranding #MarketingPodcast