SEO Blueprint for B2B & SaaS Companies: Capture Demand, Build Trust

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Funky (B2B) Marketing

Nemanja Zivkovic

174 episodes

2 weeks ago

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

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SEO Blueprint for B2B & SaaS Companies: Capture Demand, Build Trust - Sam Dunning

Funky (B2B) Marketing

46 minutes 49 seconds

1 year ago

SEO Blueprint for B2B & SaaS Companies: Capture Demand, Build Trust - Sam Dunning

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.

Actionable Steps:

- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.

- Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials.

- Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions.

- Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities.

- SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers.

Connect with Sam:

LinkedIn: https://www.linkedin.com/in/samdunning/

Breaking B2B: https://www.breakingb2b.com/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

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👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #SEO #ContentMarketing #DemandGeneration #SaaSMarketing #SEOforB2B #LeadGeneration #DigitalMarketing #PartnershipMarketing #WebsiteOptimization