Is Personal Branding a Pyramid Scheme

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Funky (B2B) Marketing

Nemanja Zivkovic

174 episodes

2 weeks ago

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

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Is Personal Branding a Pyramid Scheme - Nemanja Zivkovic

Funky (B2B) Marketing

28 minutes 53 seconds

1 year ago

Is Personal Branding a Pyramid Scheme - Nemanja Zivkovic

Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.

Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/

Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop

Key Takeaways

- Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand.

- Real Work Over Tricks: How doing impactful work naturally builds trust and credibility.

- Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand.

- The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters.

- Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation.

Important Links:

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👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork