How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech

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Funky (B2B) Marketing

Nemanja Zivkovic

174 episodes

2 weeks ago

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

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How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja Zivkovic

Funky (B2B) Marketing

40 minutes 40 seconds

1 year ago

How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja Zivkovic

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.

🔑 Key Topics Covered:

- The importance of speed in a crowded B2B tech space and why agility is a must for survival.

- Breaking out of traditional B2B molds with creativity to differentiate and stand out.

- How “funk” can create brand loyalty and make your audience feel connected.

- Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.

- How to build growth loops that continuously optimize and adapt in real time.

📝 Action Steps:

- Prioritize speed in decision-making to stay ahead of competitors.

Embrace creativity in messaging and positioning for a unique brand identity.

- Use engagement strategies that create authentic connections with your audience.

- Establish growth loops to consistently learn, adapt, and innovate.

- Lead conversations by defining your market instead of following trends.

🔗 Important Links:

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing