Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry.

Key Takeaways

- Wix’s Shift to B2B: Moving beyond small business solutions to enterprise-level offerings.

- The Role of AI in Marketing: Insights into AI’s impact on reducing silos and improving efficiency.

- Adapting Marketing for Long Sales Cycles: The importance of multi-touchpoint engagement.

- Power of Communities: Building trust and leveraging customer communities in marketing.

- Thought Leadership in B2B: Authenticity and originality in developing thought leadership.

Important Links:

Connect with Paula on LinkedIn: https://www.linkedin.com/in/paulaxmejia/

Wix Studio: https://www.wix.com/studio

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

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👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

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