Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Björn W. Schäfer | Entrepreneur, Business Angel & Book Author
130 episodes
2 days ago
Startups test dozens of AI tools, but most teams end up overwhelmed and go back to square one. Stacked tools, no adoption, no real impact. One founder told me: “AI was supposed to make sales easier. It only added complexity.” Theresa Engl (VP Sales) and Lars Thalmann (GTM & Growth) have seen and tested a lot - and built a focused AI stack that actually works. After scaling to 150+ enterprise clients, they share what really moved the needle in 2025 and what’s coming in 2026. 1. The Notetak...
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Startups test dozens of AI tools, but most teams end up overwhelmed and go back to square one. Stacked tools, no adoption, no real impact. One founder told me: “AI was supposed to make sales easier. It only added complexity.” Theresa Engl (VP Sales) and Lars Thalmann (GTM & Growth) have seen and tested a lot - and built a focused AI stack that actually works. After scaling to 150+ enterprise clients, they share what really moved the needle in 2025 and what’s coming in 2026. 1. The Notetak...
Sales pitcht Feature X. Marketing bewirbt Benefit Y. Customer Success erklärt Use Case Z. Und der Kunde versteht nur Bahnhof. Willkommen im GTM-Chaos, das viele B2B-SaaS & AI-Startups durchleben – nicht, weil die Teams schlecht sind, sondern weil das strategische Fundament fehlt. In dieser Classics-Episode spricht Björn W. Schäfer mit Anastasia Albert über das von ihr mitentwickelte Product-Marketing-Framework, das auf drei strategischen Säulen basiert: Customer, Competition, Company. Die...
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Startups test dozens of AI tools, but most teams end up overwhelmed and go back to square one. Stacked tools, no adoption, no real impact. One founder told me: “AI was supposed to make sales easier. It only added complexity.” Theresa Engl (VP Sales) and Lars Thalmann (GTM & Growth) have seen and tested a lot - and built a focused AI stack that actually works. After scaling to 150+ enterprise clients, they share what really moved the needle in 2025 and what’s coming in 2026. 1. The Notetak...
