Funnel Building Strategies for Online Business Owners

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Funnel Building Strategies for Online Business Owners

Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert

31 episodes

16 hours ago

Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce. ------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and...

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All content for Funnel Building Strategies for Online Business Owners is the property of Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce. ------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and...

Show more...

Episodes (20/31)

Funnel Building Strategies for Online Business Owners

31. How to start a simple podcast for your online business that brings in clients

Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce. ------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and...

15 hours ago

10 minutes

Funnel Building Strategies for Online Business Owners

30. 3 Things to know before using AI in your coaching business

AI can absolutely make your business more efficient. Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know how to use them wisely and safely inside your business. In this episode, Lacey shares the three key things she does whenever she (or her clients) use AI in their business. Whether you’re building a client-facing chatbot, experimenting with a custom GPT, o...

1 month ago

19 minutes

Funnel Building Strategies for Online Business Owners

29. Tech Stacks: What's Worth It & What's Not (Kit price increase response)

Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike. In this comprehensive episode, I walk through every tool I use in my business - from ShowIt and ThriveCart to ChatGPT and new AI tools like Claude.ai and Fyxer AI. You'll get an inside look at what's actually worth paying for and what you can cut from your monthly subscriptions. Wh...

1 month ago

25 minutes

Funnel Building Strategies for Online Business Owners

28. Ads vs. Organic: Why I'd rather pay Meta than constantly post on social media

How to Decide if Meta Ads Are Right for Your Business—And What to Do First If you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone. As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle. Whether you run a local brick-and-mortar business or an online coaching business, in this episode I’m...

2 months ago

19 minutes

Funnel Building Strategies for Online Business Owners

27. Funnel Audit (aka health check) for a Content Creator

Sales were rolling in every month… until they weren’t. In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a content creator who saw her sales funnel + email funnel unexpectedly stall. Lacey walks you through what she uncovered, the broken link fix that got Octavia’s online course sales back on track, and how you can spot (and solve) these issues in your own lead m...

2 months ago

15 minutes

Funnel Building Strategies for Online Business Owners

26. Seeing the bigger picture: How experts spot (and solve) the gaps you don't see

Sometimes what you think you need in your business… isn’t the full story. In this episode, I’m sharing an interview I did with Emily Reagan on the Marketing Freelancer Podcast where we talk about how I landed and stepped into an “Operations Assistant” role for a 7-figure entrepreneur in 2025. On paper, the job was basic admin and tech. But once I got in, I spotted opportunities the client didn’t realize existed (and I took them on without adding to her workload). That shift turned me fr...

3 months ago

48 minutes

Funnel Building Strategies for Online Business Owners

25. The #1 reason people aren't buying (and how 6 & 7-figure entrepreneurs handle it)

Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it. But even the best launches can fall flat if you leave one key objection unaddressed. In this episode, I’m diving into one of the most common (and fixable) reasons people hesitate to join your offer, and what to do about it. You’ll get practical ideas you can plug into your next launch, inspired by what six and seven-figure entrepreneurs are doing right...

3 months ago

19 minutes

Funnel Building Strategies for Online Business Owners

24. 5 launch must-haves to bring in sales and clients (whether it’s your first or next launch)

I want you to love launching. Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients. In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their launches feel less stressful and way more effective. We’re talking about what makes an offer sell, why proof matters (your story counts too), and ...

3 months ago

21 minutes

Funnel Building Strategies for Online Business Owners

23. Lessons from successful launches you can steal

In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches. Like why more emails = more sales. Why mindset coaching is a must. And why messy launches still win. If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal. Interested in working with me? Head to my website (laceycribb.com) and click book a call.

4 months ago

18 minutes

Funnel Building Strategies for Online Business Owners

22: Voice of Customer Tips (Use These in Your Funnel & Copy!)

You can have the prettiest funnel in the world… But if the words inside it don’t resonate, it won’t convert. I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer. In this episode, I’m sharing the exact tips I give my clients (and my husband!) when they’re not sure what to say — or how to say it — in their sales pages, lead magnets, or ad copy. 🎧 Book a free Funnel Flow C...

5 months ago

14 minutes

Funnel Building Strategies for Online Business Owners

21. Launching a Local Business with Funnels & Facebook Ads (My Husband's Set Up)

In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business. We’re talking real-life strategy. No fluff, no hype. Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first ads. You’ll hear: Why we didn’t stop at just a website or social profile How we’re using Facebook & Instagram ads to intentionall...

5 months ago

16 minutes

Funnel Building Strategies for Online Business Owners

The #1 way group program clients are consuming content right now

They’re not logging in. They’re not watching the videos. And they’re not showing up to the live calls. Who are they? Your clients.... If you’ve noticed your clients slipping through the cracks, and that’s starting to impact the results they’re getting, this episode is for you. In today’s chat, I’m breaking down the real reason client engagement is dipping and sharing the #1 way clients (and their clients!) are consuming content right now: private podcasts. We’re talking: Why traditio...

5 months ago

12 minutes

Funnel Building Strategies for Online Business Owners

019: Do more with less: Build a 5-star lean team

If you had to rate every person on your team right now, would they all get 5 stars? In this episode, we're getting real about what it actually takes to grow a lean, profitable business—and spoiler alert: it’s not about having a huge team. It’s about having the right people. Whether you’ve recently had a contractor fall short, or you're gearing up to make your next hire, this conversation will help you: ✅ Evaluate your current team with the 5-star test ✅ Spot the red flags of a B-level hire...

6 months ago

11 minutes

Funnel Building Strategies for Online Business Owners

18. Set up your webinar replay page to maximize sales

Your webinar replay page can boost conversions—or quietly kill them. In this episode, I walk you through exactly what to include (and what to skip!) so your page keeps viewers focused and ready to buy. 👉 Ready to build a funnel that feels simple, powerful, and totally doable? Check out the Digital Launch Club — seats are limited to 10 members at a time! If it’s full, hop on the waitlist. Resources Mentioned: Bunny.net (Video Hosting): https://bunny.net/ Vimeo (Video Hosting Alternativ...

6 months ago

9 minutes

Funnel Building Strategies for Online Business Owners

17. Don't let tech sabotage your client experience

Whether you’ve overcomplicated your delivery systems or skipped over them completely — both can hurt your client experience. Confused or overwhelmed clients are less likely to show up, less likely to get results, and less likely to leave glowing testimonials... In this episode, we’re digging into how to match your tech tools to your offer features — so you can deliver your course, program, or service clearly, simply, and effectively. You’ll learn: Common offer features and the exa...

7 months ago

20 minutes

Funnel Building Strategies for Online Business Owners

16. Special Replay: Rethinking Launching with Lacey Cribb

Welcome back to Funnel Building Strategies for Online Business Owners! Today’s episode is a fun twist — I’m flipping the mic and sharing an interview I did on Digital Business Your Way with Tracy Patterson, where we dig into all things launching. Tracy is a powerhouse in sales and pricing, and I brought my launch strategy and tech hat to the table. Together, we talk candidly about what really stops entrepreneurs from launching, the messy (but totally fixable) middle, and how to build a...

7 months ago

1 hour

Funnel Building Strategies for Online Business Owners

015. What launching really means (and why it doesn't have to be complicated)

"Launch" can sound like a big, intimidating word in the online business world. I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world. Launching is really just selling with intention. That’s it. In this episode, we’re simplifying launches and giving you full permission to remix your approach. Whether it’s a one-day webinar, an email-only campaign, or a strategic sales call blitz—your launch can look however yo...

7 months ago

9 minutes

Funnel Building Strategies for Online Business Owners

014. What to do after your launch ends (don't skip these steps)

You’ve made it through your launch — congrats! You’ve welcomed new clients, sent all the emails, and now… you’re probably ready for a nap. 😅 But before you completely switch gears, there’s one crucial piece most business owners skip: the post-launch cleanup. In this episode, I’m walking you through some of things I do after a launch wraps up — for myself and my clients — to keep systems clean, audiences informed, and momentum flowing. Whether you’re redirecting your registration page, pau...

7 months ago

6 minutes

Funnel Building Strategies for Online Business Owners

013. Stop Prioritizing Social Media—Here’s What to Do Instead

If your first business investment is social media, we need to talk. Yes, social media can help your business—but only if you have the right pieces in place first. Likes and followers don’t pay the bills. If you’re posting every day, maybe even outsourcing your content, but you don’t have: 🚨 A clear offer & sales process 🚨 A way to capture and nurture leads 🚨 A strategy beyond “just showing up” Then your social media efforts are putting in work for the algorithm, not your business. In...

8 months ago

10 minutes

Funnel Building Strategies for Online Business Owners

012. The Website Mistakes That Cost You Visitors, Leads, and Clients (And How to Fix Them)

Ever wondered if your website is really working for you? In this episode, I’m breaking down the essential website foundations that many business owners and some website designers overlook because THEY ARE BEHIND THE SCENES... But these elements can make all the difference in how well your site functions, ranks, and converts. I recently helped a client set up their website, and as we reached the final stages, they hesitated on running ads to drive traffic. This sparked a deeper conversatio...

8 months ago

11 minutes