(Watch the YouTube video of this episode here)

What if evaluating real estate deals followed the same predictable beats as Hallmark Christmas movies? In this fun Christmas episode of the Furlo Capital Real Estate Podcast, we dive into the lessons we can learn from the narrative structure of these beloved films and how they apply to passive real estate investing. We discuss how to maintain predictability and stability in your investments, the importance of thorough due diligence, and understanding the true long-term payoff. Merry Christmas and happy investing!

// Key Moments

• 00:00 Intro
• 02:16 Hallmark Movies and Real Estate Predictability
• 03:41 Act One: The Meet Cute
• 05:34 Act Two: The Conflict
• 08:50 Act Three: The Moment of Clarity
• 10:22 Tax Efficiency and Investment Goals
• 11:20 The Final Act: Legacy and Long-Term Payoff
• 12:24 Real Estate Investment Challenges
• 13:36 Amateurs vs. Professionals in Real Estate
• 15:33 Actionable Takeaways for Investors
• 17:37 Hallmark Movies and Predictable Investments
• 20:06 Conclusion and New Year Plans

// 7 Key Lessons

1. Slow down after the “meet cute”: If a deal feels exciting at first glance (teaser emails, glossy photos, big cash-on-cash numbers), pause and check whether you’re reacting to the story or the structure — just like not marrying someone in the first five minutes of a Hallmark movie.
2. Run toward conflict, not away from it: Professionals don’t ignore the tension — they pressure-test debt terms, CapEx assumptions, occupancy history, and downside scenarios because that’s where weak deals (and weak plots) fall apart.
3. Look for the “moment of clarity,” not more hype: A good deal eventually reveals itself under real underwriting scrutiny, showing whether it’s truly a cash-flow play, a tax strategy, or just a PowerPoint fantasy.
4. Match the business plan to the real property, not the dream version: Just like a character realizing who someone really is, investors should confirm the plan fits the actual neighborhood, asset class, and market — not the aspirational upgrade version.
5. Prioritize boring endings over dramatic ones: The best investments end like Hallmark movies — stable, predictable, and quietly successful — not flashy, chaotic, or full of last-minute surprises.
6. Evaluate sponsors like small-town heroes, not big-city fiancés: Trust operators who focus on downside risk, communicate clearly, and stay humble rather than chasing flashy assumptions and forced outcome.
7. Predictability is a feature, not a flaw: If a deal feels “too boring,” that’s often a sign it’s built for long-term wealth, tax efficiency, and compounding returns — exactly what passive investors want.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

It's Christmas season, which means it's time to talk taxes! In this episode of the Furlo Capital Real Estate Podcast, we discuss the intricacies of passive tax benefits, specifically focusing on real estate investing. We delve into the concept of depreciation, cost segregation, bonus depreciation, and phantom losses. Whether you're a high-earning W2 professional or a passive investor, understanding these tax strategies can significantly impact your wealth-building journey. Tune in to learn how to navigate the tax landscape and keep more of your hard-earned money!

// Key Moments

• 00:00 Intro
• 02:15 Understanding Depreciation in Real Estate
• 07:57 Cost Segregation and Bonus Depreciation Explained
• 14:17 Phantom Losses and 1031 Exchange Alternatives
• 16:28 Family Real Estate Dilemma
• 18:07 Delaware Statutory Trust Explained
• 23:03 Tax-Free Refinancing Strategy
• 27:48 Tax Considerations for Investors
• 30:51 Yearly Reading Themes and Conclusion

// 7 Key Lessons

1. Stop judging investments by cash flow alone: Pre-tax returns can lie—after-tax yield is where real estate quietly wins, especially once depreciation enters the chat.
2. Treat depreciation like a “phantom expense,” not a real cash hit: You’re writing off costs you already paid for (often with leverage), which can dramatically lower your taxable income without draining your bank account.
3. Bonus depreciation is a timing tool, not a magic trick: Front-loading write-offs can zero out taxes today—but be ready for a higher bill later once depreciation is exhausted.
4. Use refinancing as a tax-free paycheck, not a panic button: Selling triggers taxes; refinancing unlocks capital without one, letting assets fund lifestyle or new investments.
5. Don’t fear leverage—fear unproductive leverage: When refinances fund cash-flowing assets, debt becomes a tool instead of a liability.
6. Know your exit before you need one: Tools like Delaware Statutory Trusts exist specifically for passive investors who want out without a massive tax hit.
7. Ask better questions as a passive investor: Depreciation schedules, cost seg plans, refinance strategy, and K-1 timing matter just as much as projected returns.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we dive into the statistics and reasons behind why almost nine out of 10 real estate investors lose money at some point in their careers. We'll discuss common pitfalls, such as poor tenant screening, overpaying for properties, and long periods of vacancy, and provide actionable tips on how to avoid these issues. Join us as we explore the intricacies of passive real estate investing and share strategies to help you build mathematical wealth while improving housing.

// Key Moments

• 00:00 Intro0
• 1:47 The Real Estate Investor's Dilemma: Stats and Stories
• 04:51 Common Pitfalls: Tenant Troubles and Property Damage
• 08:15 Financial Regrets: Overpaying and Emotional Purchases
• 10:57 The Importance of Proper Screening and Management
• 14:40 Property Management Challenges
• 16:44 Tenant Screening Issues
• 23:42 Legal and Financial Considerations
• 26:02 Mitigating Investment Regrets
• 27:58 Conclusion and Resources

// 7 Key Lessons

1. Treat underwriting like real math, not wishful thinking: Don’t rely on “perfect math.” Stress test your numbers, include vacancy, turnover, CapEx, and stop assuming rents will magically rise. 
2. Screen tenants like your returns depend on it (because they do): Weak screening causes 80% of investor pain — bad tenants, property damage, and expensive turnover. Build a criteria, follow it, and never rush to fill a vacancy. 
3. Outsource or systemize operations before they sink you: Many regrets come from slow turnovers, poor oversight, and long vacancies. Good operations eliminate most problems before they happen. 
4. Judge the operator more than the asset: Whether that operator is you or a sponsor, their systems, transparency, and discipline matter more to the investment’s performance than the property’s shape or ZIP code. 
5. Know your market or the market will humble you: Rents might be flat or even declining. Overpricing your unit guarantees vacancy. Price for today’s demand, not your hopes. 
6. Invest in education or pay for ignorance later: Nearly one-quarter of investors regret not knowing enough. This isn’t an index fund — it’s a business. Learn the basics before writing checks. 
7. Use a second set of eyes when underwriting: A neutral party can catch the emotional leaps, bad assumptions, or “this looks good enough” moments that lead to regret.

 // Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we delve into the complex world of passive real estate investing, specifically focusing on home renovations that really pay off. We discuss how to discern between profitable upgrades and money pits, backed by real research data on ROI trends. From flooring and garage door replacements to highly personalized luxuries that don't necessarily add value, we cover it all. Tune in to make informed decisions and build your wealth while improving housing!

// Key Moments

• 00:00 Intro
• 01:47 Discussing Home Renovations
• 04:50 High ROI Renovations
• 07:30 Additional Smart Investments
• 09:48 Finished Basements and Attics: Worth the Investment?10:28 Upgrading Appliances: Is It Worth It?
• 11:10 The ADU Debate: Are They Really Gold Mines?
• 12:28 Luxury Upgrades: Money Pits or Value Additions?
• 16:49 Invisible Repairs: Essential but Not Valuable
• 18:48 Final Thoughts: Profit vs. Preference in Renovations

// 7 Key Lessons

1. Upgrade what adds value, not what just looks cool - Instantly- appealing upgrades like new flooring, garage doors, and entry doors deliver outsized ROI compared to high-end “flex” projects like spa rooms and marble everything.
2. When in doubt, ask: "Can this increase the appraisal faster than it drains my cash?" - If the answer is no, it’s probably decoration—not an investment.
3. Curb appeal is the silent assassin of ROI - Garage doors, siding upgrades, and fresh entry doors give surprisingly high returns because they change a buyer’s impression before they’ve stepped inside.
4. Never underestimate the power of flooring - Refinished hardwood can hit 147% ROI. It also magically makes your space “brighter, fresher, newer,” as Jessi put it—without blowing up your budget.
5. Luxury upgrades usually love your money more than you do - Marble baths, home theaters, and “statement” features rarely translate to increased value. They’re emotional upgrades, not financial ones.
6. Don’t over-personalize—profit hates opinionated design- Bright accent walls, gourmet steam showers, or shark tanks (yes, actual shark tanks) make great stories but terrible investments.
7. Think like a tenant or buyer, not like a homeowner- If none apply, it’s probably something only you care about.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

Welcome to the Furlo Capital Real Estate Podcast! In this episode, we explore parallels between Star Trek and real estate investing. We delve into concepts such as the Prime Directive of real estate, the Federation model for scaling through shared values, and the importance of systems thinking and proper asset management. Join us as we compare Star Trek’s exploration and calculated risks to the world of real estate investing, and how to apply these lessons to build wealth and improve communities. Live long and prosper!

// Key Moments

• 00:00 Intro
• 01:01 Exploring Star Trek Series and Spin-offs
• 03:10 The Prime Directive of Real Estate05:05 The Federation Model in Real Estate
• 07:30 Starship Design and Asset Engineering
• 12:42 The Holodeck Problem in Real Estate
• 14:37 Advanced Stress Testing in Real Estate Models
• 15:26 Exploring Excel Features for Syndication Spreadsheets
• 16:05 The Importance of Scenario Testing
• 16:47 Star Trek: Strange New Worlds and Real Estate
• 17:28 Star Fleet's Approach to Risk Management
• 18:54 The Role of the Lower Deck Team in Property Management
• 23:38 Balancing Efficiency and Empathy in Real Estate
• 26:06 Star Trek vs. Star Wars: A Real Estate Perspective
• 29:02 Conclusion: Real Estate Lessons from Star Trek

// 7 Key Lessons

1. Build investment partnerships around shared values, not just shared deals:The Federation expands through aligned principles, not conquest. Same with portfolios—every property can be different, but your standards stay the same.
2. Engineer your systems so your business doesn’t need heroics to survive:On a starship, engineering beats bravado; in real estate, smooth operations beat last-second chaos. Make sure accounting, communication, and maintenance systems actually support your “bridge crew” decisions.
3. Test your spreadsheets like a holodeck simulation—not a fantasy:Perfect spreadsheets create illusions just like the holodeck. Run stress tests, break your assumptions, and make sure your deal works even when Murphy’s Law visits.
4. Support the people nobody sees, because they keep the ship alive:Maintenance techs, bookkeepers, VAs, and leasing agents are your Lower Decks—the ones holding everything together while the “bridge crew” gets the credit. Invest in them.
5. Balance automation with empathy so you don’t turn into the Borg:Processes are great, but not at the expense of soul. Avoid becoming an efficiency machine with no human judgment.
6. Take calculated risks with shields up—not reckless leaps into new markets:Sensor sweeps = demographic research. Shields up = contingencies and inspections. Crew you trust = vetted advisors. This is how you explore new “sectors” safely.
7. Remember that exploring wisely beats chasing every shiny nebula:Real estate rewards curiosity, stewardship, and long-term thinking—not impulsive deal-chasing.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

Welcome to the 100th episode of the Furlo Capital Real Estate Podcast! This milestone episode reflects on their journey, highlighting key moments from previous episodes, such as purchasing properties, turning around an 11-unit building, and learning from deals that didn't go as planned. From discussing slum lord experiences to creative financing strategies, they share their wisdom and insights gained over the years. Join us in celebrating this achievement and get inspired by their stories and future plans!

// Key Moments

00:00 Welcome to the 100th Episode!

01:52 Memorable Moments from Past Episodes

02:51 Lessons Learned from Real Estate Deals

03:42 Investor Mindset and Principles

05:50 The 1031 Exchange Explained

07:27 The Fixer Upper We Didn't Fix

10:05 Hitchhiker's Guide to Passive Investing

11:33 An Adventurous Start

11:55 From Slumlord to Success: The 11-Unit Turnaround

13:53 Property Manager Fraud: A Cautionary Tale

15:05 Teaching Kids About Real Estate

17:28 The Dollar Property Disaster

18:13 Purchasing the Tallest Building in Oregon

// 7 Key Lessons

Do 100 reps before you judge your results: Whether it’s podcasting or property investing, you don’t find your voice until you’ve done the work — repeatedly.

Spot opportunity where others see moss: That Pepto Bismol-pink house with shag carpet might be ugly, but the best investors see the numbers first, not the paint color.

Do the deal, even if it’s weird: From “fixer-upper we didn’t fix” to the 11-unit full of problems, the best stories — and profits — come from bold, imperfect action.

Learn from the ones that sting: The property you lost money on teaches you more than the one that tripled in value. Tuition paid in mistakes is still education.

Bring your family into the journey: Let your kids see the work, the wins, and the cleanups. You’re not just building wealth — you’re building wisdom.

Keep going, even when stats don’t matter yet: Before you optimize metrics, build momentum. The consistency muscle always beats the analytics brain.

Invest in relationships and storytelling: The next evolution of growth might not be more deals — it might be more people sharing their lessons with you.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlough Capital Real Estate Podcast, we dive into the 19 core principles for successful real estate investing, inspired by Charlie Munger's philosophy of avoiding stupidity over chasing brilliance. We discuss deal fundamentals, market dynamics, capital structure strategies, investment philosophies, and final considerations including tax strategies and relationship focus. Tune in to understand how these principles can help you build wealth through passive real estate investing.

// Key Moments

• 00:00 Intro
• 01:27 Discussing Motivated Sellers
• 03:15 Simple Underwriting
• 06:20 Market Dynamics
• 09:34 Capital Structure Strategy
• 10:56 Exploring Leverage in Real Estate Investments
• 13:00 Flexibility in Property Holding Periods
• 14:28 Capital Alignment and Investment Strategies
• 15:23 Understanding Yield Requirements
• 19:32 Final Considerations and Tax Strategies

// 7 Key Lessons

1. Keep your underwriting simple: If you have to twist the numbers to make a deal look good, it probably isn’t. Simplicity keeps you honest.
2. Focus on creating value, not buying it: Don’t pay for someone else’s hard work—find opportunities where you can add your own.
3. Only chase deals with real upside: If there’s no clear, supportable path for net income growth, walk away. You’re not buying “potential,” you’re buying performance.
4. Buy where demand beats supply: A growing population and limited housing equals appreciation. It’s basic economics—but easy to forget when chasing cheap properties.
5. Be smart with leverage: Debt is a double-edged sword—powerful when used right, devastating when overdone. Know which side you’re on.
6. Build flexibility into your plan: Assume every project takes longer and costs more than you think. If it still pencils out, you’ve got a real deal.
7. Match your money to your mission: Short-term flips and long-term holds require totally different capital structures. Don’t mismatch your financing to your business plan.

// Let's build your wealth and improve housing, together.I spent

12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

Welcome to the Furlo Capital Real Estate Podcast! In this episode, we dive into the vital aspects you must consider before investing in Oregon real estate. We'll discuss the importance of understanding local regulations, operating costs, and market liquidity. Join us as we share tips, experiences, and insights to help you navigate the Oregon real estate market effectively. Whether you're a seasoned investor or just starting out, this episode is packed with valuable information to ensure your investments are profitable and sustainable.

// Key Moments

• 00:00 Intro
• 01:27 Understanding Oregon Real Estate Market
• 03:46 Regulations and Tenant Laws in Oregon
• 06:12 Operating Costs and Taxes in Oregon
• 08:48 Market Liquidity and Exit Strategies
• 13:44 Final Thoughts and How to Partner with Us

// 7 Key Lessons

1. Understand tenant laws before you buy: Oregon’s tenant protections, rent control, and eviction rules make it essential to study regulations before investing—or hire a property manager who already has.
2. Budget for hidden operating costs: Oregon’s no-sales-tax charm hides property taxes, rising insurance premiums, and rental inspection fees that can quietly eat your returns.
3. Pay attention to liquidity, not just cash flow: A “great deal” in a small Oregon town may sit on the market for months if there aren’t enough buyers nearby.
4. Think about your exit before your entrance: Always ask, “Who’s going to buy this from me in five years?” A clear answer today prevents a costly problem later.
5. Local knowledge is leverage: Partnering with someone who knows Oregon’s policies, cities, and quirks can turn red tape into a roadmap.
6. Online access is your friend: Oregon keeps property data online—use it to verify expenses and taxes before you ever tour the property.
7. A “quiet” market isn’t always an opportunity: If no one else is looking at a deal, it might be for a reason—test liquidity before you buy.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we dive into the fascinating world of historic preservation easements. We unpack what these easements are, how they work, and why they are crucial for historic real estate investing. We explore the concept of easements, the requirements for a property to be considered historic, and the financial benefits, including tax deductions, that come with historic preservation easements. We also touch on the more complex syndicated conservation easements and how they can be leveraged for significant tax savings. Tune in to sound smart at your next cocktail party or networking event!

// Key Moments

• 00:00 Intro
• 03:48 Understanding Easements
• 04:53 Historic Preservation Easements Explained
• 11:21 Tax Benefits of Easement Donations
• 13:02 Historic District Value and Development Potential
• 15:14 Charitable Deductions and Historic Easements
• 17:19 Syndicated Conservation Easements Explained
• 19:31 Investor Benefits and Tax Implications
• 22:27 Practical Considerations and Conclusion

// 5 Key Lessons

1. Preserve the past to profit in the present: Donating an easement can protect your building’s character while qualifying for massive charitable deductions.
2. Don’t renovate your way out of a deduction: Keeping a building’s historic facade intact could be the smartest investment decision you make.
3. Find your nonprofit wingman: You can’t just call your building “historic” — you’ve got to gift that easement to a qualified nonprofit to make it legit.
4. Get paid to care about history (sort of): The IRS rewards investors who preserve the look of historic buildings — just make sure your paperwork can survive an audit.
5. Leverage old bones for new tax breaks: A 1920s facade might look vintage, but those deductions are fresh.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we discuss our ventures into passive real estate investing, specifically focusing on land flipping. Along the way, we dive into the intricacies of the process, like choosing the right locations, evaluating properties, sending out letters, and working with agents. This episode also touches on the broader aspects of real estate investing, from understanding market information asymmetry to the unique challenges and rewards of passive investing. Join us as we share insights and actionable tips to equip you to invest wisely and build wealth.

// Key Moments

• 00:00 Intro
• 02:41 First Steps into Passive Investing
• 03:35 Discovering Land Flipping with Jack Bosch
• 06:13 Implementing the Land Flipping Strategy
• 12:52 Finding the Right Land Deal
• 14:08 Understanding Market Arbitrage
• 15:20 The Role of Information Asymmetry
• 17:53 Reinvesting Profits and Future Plans
• 18:56 Reflections on Land Flipping
• 25:00 Final Thoughts and Syndication

// 7 Key Lessons

1. Find the market gap and be the bridge: The best deals come from connecting people who don’t know each other — and don’t have equal access to information. Arbitrage isn’t shady; it’s service.
2. Invest where the growth flows, not where it glows: He targeted land just outside Indianapolis, not inside it — chasing steady population growth and affordability instead of flashy zip codes.
3. Leverage local pros from afar: You don’t have to be on-site to invest wisely — hire agents, use Zillow data, or even pay someone on Fiverr for photos. Outsource wisely, profit remotely.
4. Asymmetry is your advantage: Real estate isn’t a “perfect information” market. The less everyone knows, the more your effort and insight can pay off.
5. Fast cash creates freedom: That one Indiana land flip produced an 86% return and helped accelerate his exit from the 9-to-5 — proof that one smart move can shift your whole timeline.
6. Build tools, not just profits: Even a land course teaches transferable skills — marketing funnels, lead forms, follow-ups. Every system you build compounds your future deals.
7. Respect motivation over math: Not everyone wants top dollar; some just want speed or simplicity. Win-win deals happen when you listen to their why.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

On this week's episode of the Furlo Capital Real Estate Podcast we dive into the nitty-gritty of fixing toilets, hiring maintenance personnel, and navigating the complexities of property management. Get an insider's look into my process of interviewing maintenance staff, the dilemmas we face in deciding between hiring full-time versus part-time help, and the critical impact of maintenance on tenant satisfaction and overall returns. Whether you're a property manager or a passive investor, you'll find actionable insights and candid stories that will help you make better investing decisions. Let's get started!

// Key Moments

• 00:00 Intro
• 01:43 The ROI of Outsourcing House Cleaning
• 02:52 Managing Property Maintenance
• 03:56 The Challenges of Scaling Up
• 05:35 Hiring for Efficiency and Better Returns
• 07:03 The Cost of Vacancies and Tenant Retention
• 17:01 Philosophy on Property Upgrades and Service
• 19:15 Hiring the Right Person for the Job
• 20:36 Challenges in the Hiring Process
• 22:11 Setting Expectations and Deliverables
• 23:37 Balancing Skills and Attitude in Hiring
• 25:48 Pitching the Job to Potential Hires
• 27:37 Scaling and Systematizing the Business
• 33:53 Final Thoughts on Hiring and Maintenance

// 7 Key Lessons

1. Hire for time, not guilt: Outsourcing home chores or maintenance isn’t “lazy”—it’s a sign you’ve leveled up your priorities. Buy back your time to solve bigger problems.
2. View maintenance as offense, not defense: Stop treating repairs as a cost center. A strong maintenance plan is wealth preservation in disguise.
3. Vacancy is your silent profit killer: Every extra month a unit sits empty can cost $1,200–$2,000. Fast turns and solid maintenance teams directly boost returns.
4. Train for ownership, not obedience: When hiring maintenance help, look for people who think, plan, and take initiative—not just follow a checklist.
5. Professionalism builds trust: Consistent, respectful maintenance interactions improve tenant satisfaction, reduce complaints, and protect your brand.
6. Systems scale, not superheroes: Hiring a maintenance tech isn’t just to fix things—it’s to build repeatable systems that free you to grow the business.
7. Know who you’re hiring for: Every hire fits somewhere on the “skill vs. attitude” scale. Decide upfront if you’re training a rookie or trusting a veteran.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

We just bought the tallest building in Oregon, east of the Cascades! In this episode of the Furlo Capital Real Estate Podcast, we dive into the details of this exciting venture. From the initial offer to closing the deal, and even selling part of a cell tower to fund the down payment, we share our journey and the intricacies of our first official syndication. Whether you're into commercial or residential real estate investing, this episode is packed with insights and tips for making wise investments. Join us as we discuss the challenges, successes, and future plans for this towering achievement!

// Key Moments

• 00:00 Intro
• 00:29 The Journey to Acquiring Baker Tower
• 02:32 Financial Breakdown and Investor Insights
• 05:14 Historical Significance and Future Plans
• 12:24 Unique Heating and Cooling System
• 15:33 Unique Condo Structure and HOA Considerations
• 16:49 Selling Strategies for Different Floors
• 17:45 Managing the Property Remotely
• 18:53 Local Market and Housing Demand
• 20:04 Business Plan and Property Management
• 20:41 Occupancy Rates and Tenant Stability
• 21:28 SEC Rules and Investment Structure
• 23:10 Insurance and Environmental Challenges
• 29:11 Final Thoughts and Future Plans

// 7 Key Lessons

1. Think tall, start small: James’s first syndication deal wasn’t a skyscraper of cash—it was a marathon of learning. The best way to get big in real estate is to start building deal by deal.
2. Don’t fear the weird deal: Baker Tower was “too unique” for banks and insurers, but that uniqueness created opportunity. The best returns often come from properties others don’t know how to value.
3. Creative financing beats deep pockets: Selling a cell tower easement for $400K upfront turned an impossible down payment into a done deal. 
4. Your risk isn’t just the property—it’s the paperwork: The environmental report nearly tanked the deal until James reframed the liability argument. Sometimes, good communication saves thousands.
5. Leverage exit flexibility: Each floor being a separate condo means multiple exit paths—whole building, per floor, or mixed use. Always buy with optionality.
6. Systems scale distance: Managing a 10-story property six hours away works when you have local partners and solid processes. Systems make scaling geography possible.
7. Hold for the long view: A 10-year hold plan turns hype into sustainable returns. Cash flow pays today; appreciation pays your future self.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we dive into the critical role that math plays in evaluating real estate investments. Whether you're a math enthusiast or not, this episode is informative and essential for anyone looking to invest wisely. By understanding these ratios, you can make better investment decisions and build wealth while improving housing. Stay tuned for next week's episode where we discuss a real-life deal and apply these ratios hands-on.

// Key Moments

00:00 Intro

01:52 Understanding Ratios in Business

03:08 Gross Margin Percentage

04:16 Net Operating Margin Percentage

06:00 Exploring Leverage in Real Estate

10:43 Understanding Net Operating Income and Debt Payment Ratios

11:50 Exploring Debt to Equity Ratios

14:31 Return on Equity: Measuring Profitability

16:08 The Importance of Ratios in Real Estate Investment19:15 Conclusion and Teaser for Next Episode

// 7 Key Lessons

Don’t just count dollars, measure margins: Gross margin % and net operating margin % reveal if revenue actually translates into profit.

Use ratios as X-rays for investments: Ratios let you see beneath the flashy “big numbers” and spot whether a deal is truly healthy.

Leverage is a double-edged sword: Debt can amplify returns—but small dips in rent or sales can also cut deeply into profits.

Keep your reserves liquid, not locked in drywall: Having only enough cash for a down payment leaves you “house rich, cash poor.” Keep 3–6 months of reserves.

Track return on equity, not just cash flow: As equity grows, ROE can quietly shrink. Know when to refinance or reinvest elsewhere.

Beware the opportunity cost trap: A property might cash flow “positive,” but if the returns are tiny compared to your investment, your money could work harder elsewhere.

Relationships still matter more than ratios: At the end of the day, many investors care more about who they’re investing with than the exact numbers.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

Today, we dive into how five celebrities model frugal behavior and what investors can learn from them. On the Furlo Capital Real Estate Podcast, we discuss the importance of spending wisely to invest more effectively. We cover examples like Cameron Diaz's focus on relationships and experiences over flashy assets, Matthew McConaughey's minimalist living in an Airstream, Jennifer Lawrence's value for money, Ben Affleck's lessons in financial responsibility, and Chris Evans' delayed gratification practice. Tune in as we explore these fascinating insights and how they can help you invest wisely in properties, people, and wealth-building.

// Key Moments

00:00 Intro

00:47 Frugal Nail Care Tips

02:52 Cameron Diaz: Spending on What Matters

03:55 Matthew McConaughey: Minimalist Living

06:21 Jennifer Lawrence: Value for Money

07:52 Ben Affleck: Teaching Financial Responsibility

09:53 Chris Evans: Delaying Gratification

11:36 Key Takeaways on Frugality

16:48 Conclusion and Investment Opportunities

// 6 Key Lessons

• Spend on people, not signals: Like Cameron Diaz, invest in relationships and experiences rather than flashy assets—deploying beats displaying.
• Trade footprint for freedom: Matthew McConaughey’s Airstream life shows that lean operations and light fixed costs give you more optionality and flexibility.
• Respect every dollar, even the minibar ones: Jennifer Lawrence reminds us that small disciplines build the muscles that prevent big-ticket waste.
• Impulse-proof your money: Ben Affleck’s $6,000 sneaker story highlights the power of replacing emotional spending with math-based reasoning.
• Delay the upgrade until it earns its keep: Chris Evans clung to his iPhone 6s for seven years—reminding us that timing investments is more important than following trends.
• Cut without crippling: Do a 90-day experiment—eliminate a non-compounding expense and see if life (or business) really suffers.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we dive into advanced strategies to optimize your credit score, beyond the regular advice. We discuss the importance of knowing different credit score models, timing your payments to the statement date, minimizing credit utilization, and the advantages of using business cards for large purchases. We'll also cover tactics like staging new accounts, focusing on the aged accounts, and appropriate inquiry windows. All these tips are crucial for anyone looking to invest wisely in real estate and maximize financial opportunities through strategic credit management.

// Key Moments00:00 Intro

03:03 Importance of Credit Scores in Real Estate Investing

04:17 Optimizing for Pricing Tiers, Not Perfection

05:41 Understanding Different Credit Score Models

08:08 Advanced Strategy: Engineering Reported Balances

09:32 Credit Utilization and Balances

12:56 Off-Cycle Reporting and Segregating Spending

14:57 Timing and Strategy for Credit Score Management

15:52 Advanced Mortgage and Credit Score Tactics

17:11 Understanding Credit Inquiries and Their Impact

19:04 Managing Credit Card Accounts for Optimal Scores2

3:56 Credit Scores and Insurance Premiums

24:38 Final Tips and Strategies for Credit Optimization

// 7 Key Lessons

Focus on hitting credit tiers, not perfection: A 780 credit score unlocks the same deals as an 850—stop chasing vanity numbers.

Ask your lender which scoring model they use: FICO vs. VantageScore can weigh things differently, so play the game your lender is scoring.

Pay attention to statement dates, not due dates: Paying before the statement closes makes your balance look cleaner and keeps utilization low.

Leverage the “All Zero Except One” rule: Keep all but one credit card at zero, and let one show a small balance under 10% for best results.

Segregate business and personal expenses: Use business cards for large projects so personal utilization doesn’t tank your score.

Time your inquiries like a pro: Bundle all mortgage or auto loan credit checks within 45 days so multiple pulls don’t ding your score.

Let your old accounts season: Keep long-standing cards open—closing them too soon makes your credit history look immature.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we discuss the one mistake that can sink more deals than bad markets, bad tenants, or bad luck: choosing the wrong sponsor. We explore how a bad sponsor can ruin your returns and reputation, and emphasize the importance of due diligence in passive real estate investing. Along the way, we share personal anecdotes, practical tips on vetting sponsors, and questions you should always ask before investing. Tune in to learn how to invest wisely and improve your investment experience!

// Key Moments

00:00 Intro

01:39 The Big Mistake: Bad Sponsors

02:48 Real-Life Investment Lessons

04:21 Professional Investor Tips

05:42 Red Flags and Trends to Watch For

08:47 Investor References and Full Cycle Deals

10:57 Importance of the Sponsor in Investments

13:12 Simplifying Complex Financial Concepts

15:33 Conclusion: Trusting the Sponsor

// 7 Key Lessons

Sponsor First, Deal Second: Always vet the sponsor before the deal, because the operator is the deal.

Communication is Currency: Ask how a sponsor communicates before investing—bad updates sink confidence faster than bad tenants.

Track Records Tell All: Verify a sponsor’s track record, including failures, so you know how they handle turbulence.

Don’t Fall for the Instagram Hustle: Don’t get dazzled by Instagram syndicators; ask real questions and check real results.

Start Small, Test Big: Start small with new sponsors—trust is earned, not assumed.

The Disappearing Act Test: Ask, “If you disappear tomorrow, what happens to my money?”—a sponsor’s answer reveals their real preparedness.

People Over Spreadsheets: Numbers matter, but trust and communication matter more—investors buy into people, not spreadsheets.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we share a cautionary tale about how we lost $14,000 on what seemed like a can't-lose investment: a manufactured home purchased for just $1. Join us as we discuss the missteps and unexpected challenges that turned this deal into a costly mistake, despite our best efforts at rehabbing and creative financing. Learn about the lessons we learned, including the importance of conservative underwriting, managing holding costs, and better contractor coordination. While this episode isn't our best sales pitch, it's an honest look at the highs and lows of real estate investing.

// Key Moments

• 00:00 Intro
• 02:09 The $1 Property Investment
• 04:52 Unexpected Challenges and Costs
• 06:02 Struggles with Selling the Property
• 08:04 Creative Financing Challenges
• 08:58 Failed Attempts to Rent or Sell
• 10:40 Market Slowdown and Unexpected Costs
• 11:29 Lessons Learned and Future Plans

// 7 Key Lessons

1. Always calculate your holding costs early: That “free month of lot rent” disappeared quickly once repairs dragged on.
2. Don’t let $1 blind you to $1,200/month: Even the cheapest purchase can sink you if recurring costs are steep.
3. Cheap contractors can be expensive in disguise: Saving on labor cost meant sacrificing timeline—and paying for it every month.
4. Know your buyer pool before you buy: A 55+ community and high lot rent shrank the buyer base to almost zero.
5. Creative financing doesn’t solve bad math: If the numbers don’t work, offering notes or lease-to-own won’t magically make them work.
6. Pick two: cost, quality, or speed: If you give up on speed, make sure holding costs aren’t lurking in the background.
7. Losing money teaches sharper underwriting: Painful lessons lead to more conservative (and safer) future deals.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we discuss 11 tactics used by realtors and brokers that aren't illegal but are designed to keep them in the loop and ensure they get paid. From whisper listings to highest and best offer calls, and marketing photo tricks to dual agency conflicts, we dive into these strategies and how to overcome them. Join us as we equip you with the knowledge to invest wisely and build wealth through passive real estate investing.

Key Moments

• 00:00 Intro
• 01:27 Realtor Secrets: Whisper Listings
• 03:16 Highest and Best Offer Tactics
• 04:47 Dual Agency Dilemmas
• 06:05 The Truth About Marketing Photos
• 07:52 The Real Value: Land vs. Structure
• 09:04 Price Reductions and Market Tricks
• 12:08 Cap Rates and Financial Manipulations
• 13:52 Deferred Maintenance and Cosmetic Fixes
• 15:37 Understanding Rent Laws and Timing Issues
• 17:24 Creative Financing Challenges
• 18:52 The Importance of Follow-Up

11 Key Lessons

1. Make friends with brokers: Whisper listings (aka pocket listings) often never hit the MLS, so relationships can unlock hidden deals.
2. Don’t get suckered into bidding wars: “Highest and best” is sometimes just manufactured urgency—let the math, not your emotions, dictate your offer.
3. Be cautious with dual agency: When one agent represents both sides, loyalties can get fuzzy. Know who they really have in mind.
4. Never trust glossy photos: Wide lenses, AI edits, and perfect lighting can hide flaws—always walk the property yourself.
5. Think land first, house second: Location and lot often matter more than the structure sitting on it.
6. Price drops aren’t always motivation: Sometimes it’s just a tactic to reset the MLS algorithm and attract more viewership.
7. Cap rates can be “massaged”: Creative accounting can make a deal look juicier than it really is—always run your own numbers.
8. Beware of hidden deferred maintenance: A fresh coat of paint can disguise real problems. Bring a tough inspector.
9. Don’t assume realtors know rental laws: Many don’t keep up—especially around timing, tenant notices, and local regulations.
10. MLS hides creativity: If you’re looking for creative financing or unusual terms, don’t expect the listing system (or most agents) to show you the options.
11. Follow-up is gold: A “no” today can turn into a “yes” a month later. Patience and persistence win.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode of the Furlo Capital Real Estate Podcast, we dive into the complexities of the Ellsberg Paradox and its impact on investment decisions. We also break down how this paradox influences investor behavior, using real-life examples to highlight known and unknown risks in both traditional and real estate investments. Learn how to navigate these uncertainties with practical strategies that help mitigate risks and build wealth. Join us to discover actionable tips for investing wisely, so we can improve housing and foster financial growth together.

// Key Moments

00:00 Intro

00:22 Understanding Paradoxes: A Fun Quiz

01:02 Diving into the Ellsberg Paradox

03:17 Real Estate Investment Scenarios

06:55 Overcoming the Ellsberg Paradox: Practical Tips

13:31 Conclusion and Next Steps

// 6 Key Lessons

Lesson 1: Recognize when it’s fear of the unknown, not actual risk: The Ellsberg Paradox shows we often avoid opportunities not because they’re bad, but because they’re ambiguous.

Lesson 2: Ask better questions, not for perfect answers: Transparency from a sponsor beats a flawless pitch—knowing their process helps turn “unknown odds” into informed ones.

Lesson 3: Start small, but start anyway: Your first deal will always feel weird—better to learn on a $50k investment than a massive apartment complex.

Lesson 4: Relationships reduce risk faster than spreadsheets: Building trust with sponsors and seeing their track record can turn “urn B” uncertainty into comfort.

Lesson 5: Knowledge shrinks ambiguity: Reading, networking, and learning the lingo turns intimidating deals into understandable opportunities.

Less0n 6: Don’t confuse guaranteed with better: A safe 8% return feels comfortable, but sometimes the unknown 20% deal is objectively stronger—if you do your homework.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

(Watch the YouTube video of this episode here)

In this episode, we dive into the intricacies of passive real estate investing while sharing valuable tips on how to save time and invest wisely. From utilizing checklists and setting up efficient morning routines to minimizing notifications and outsourcing tasks you dislike, we cover it all. Learn how to manage your time better, prioritize important tasks, and ultimately build wealth by improving both properties and residents. 

// Key Moments

00:00 Intro

01:27 Personal Time-Saving Strategies

02:47 Morning Routine for Productivity

09:22 Managing Notifications and Digital Distractions

12:00 Delegating Tasks to Save Time

14:43 Email Management Hacks

17:34 Outsourcing Tasks You Dislike

19:03 Using Productivity Tools

26:34 The Power of Checklists

// 8 Key Lessons

Lesson 1: Start your day on your terms: Keep your phone out of the bedroom to avoid the instant email/social scroll trap.

Lesson 2: Prime your mind before you work: Review affirmations, beliefs, and goals each morning to align focus and cut decision fatigue.

Lesson 3: Guard your golden hours: Do your most important work in the time of day when your energy is naturally highest.

Lesson 4: Silence the noise: Turn off almost all notifications—protect your attention like it’s gold.

Lesson 5: Integrate calendar and task list: Use tools that sync your to-dos with your schedule so you have one source of truth.

Lesson 6: Automate scheduling: Use a booking link to skip the meeting back-and-forth and protect your best hours.Lesson 7: End with intention: Use a shutdown checklist to relax fully, sleep better, and start tomorrow strong.

Lesson 8: Live by checklists: Repeatable processes free your brain and speed up work.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.