Send us a text Guest: Joe Devon Title: Chair, GAAD Foundation | Co-founder, Global Accessibility Awareness Day AI is reshaping how we design software—but accessibility still too often shows up as an afterthought. In this episode of FUTUREPROOF., Joe Devon joins us to unpack what it actually means to build technology that works for everyone, especially as generative AI becomes embedded across products, platforms, and workflows. Joe explains why accessibility isn’t a niche concern—it affects m...
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Send us a text Guest: Joe Devon Title: Chair, GAAD Foundation | Co-founder, Global Accessibility Awareness Day AI is reshaping how we design software—but accessibility still too often shows up as an afterthought. In this episode of FUTUREPROOF., Joe Devon joins us to unpack what it actually means to build technology that works for everyone, especially as generative AI becomes embedded across products, platforms, and workflows. Joe explains why accessibility isn’t a niche concern—it affects m...
What Marketers Need to Know About AI Search Optimization (ft. Aja Frost, HubSpot)
FUTUREPROOF.
22 minutes
1 month ago
What Marketers Need to Know About AI Search Optimization (ft. Aja Frost, HubSpot)
Send us a text When Google’s algorithm changes caused HubSpot’s traffic to plummet 80%, most companies would have panicked. Aja Frost saw an opportunity. As Senior Director of Global Growth at HubSpot, Aja led the transformation that helped HubSpot not only recover—but become the most-cited CRM in generative AI results. In this episode of FUTUREPROOF., Jeremy Goldman sits down with Aja to talk about how the rules of discovery, demand, and digital visibility are being rewritten in real time—an...
FUTUREPROOF.
Send us a text Guest: Joe Devon Title: Chair, GAAD Foundation | Co-founder, Global Accessibility Awareness Day AI is reshaping how we design software—but accessibility still too often shows up as an afterthought. In this episode of FUTUREPROOF., Joe Devon joins us to unpack what it actually means to build technology that works for everyone, especially as generative AI becomes embedded across products, platforms, and workflows. Joe explains why accessibility isn’t a niche concern—it affects m...
