Send us a text Guest: Joe Devon Title: Chair, GAAD Foundation | Co-founder, Global Accessibility Awareness Day AI is reshaping how we design software—but accessibility still too often shows up as an afterthought. In this episode of FUTUREPROOF., Joe Devon joins us to unpack what it actually means to build technology that works for everyone, especially as generative AI becomes embedded across products, platforms, and workflows. Joe explains why accessibility isn’t a niche concern—it affects m...
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Send us a text Guest: Joe Devon Title: Chair, GAAD Foundation | Co-founder, Global Accessibility Awareness Day AI is reshaping how we design software—but accessibility still too often shows up as an afterthought. In this episode of FUTUREPROOF., Joe Devon joins us to unpack what it actually means to build technology that works for everyone, especially as generative AI becomes embedded across products, platforms, and workflows. Joe explains why accessibility isn’t a niche concern—it affects m...
Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)
FUTUREPROOF.
24 minutes
5 months ago
Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)
Send us a text In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last. We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what...
FUTUREPROOF.
Send us a text Guest: Joe Devon Title: Chair, GAAD Foundation | Co-founder, Global Accessibility Awareness Day AI is reshaping how we design software—but accessibility still too often shows up as an afterthought. In this episode of FUTUREPROOF., Joe Devon joins us to unpack what it actually means to build technology that works for everyone, especially as generative AI becomes embedded across products, platforms, and workflows. Joe explains why accessibility isn’t a niche concern—it affects m...