Customer retention is more critical than ever in the automotive industry. In the latest episode of FWRD, host Corey Smith and co-host Eric Jauregui, alongside guest Jacob Zachs, CEO of Fasten, break down winning strategies to boost retention and customer loyalty. They explore key topics like dealership pricing perceptions, the power of personalized ads, and how gamification and reward programs—similar to those in airlines and hotels—can drive long-term engagement.

Learn how to build trust, enhance transparency, and maximize retention for your dealership. Tune in now!