Lights, Camera, Action! In this episode of FWRD, hosts Corey Smith and Erick Jauregui are joined by Joe Shaker, founder of TruVideo, to explore the power of video communication in automotive service departments. They dive into how video communication can increase revenue, improve customer trust, and boost satisfaction. Joe shares how personalized videos are enhancing customer engagement and sales processes, while exciting new technologies like augmented reality are on the horizon. Tune in to learn actionable strategies for integrating video communication into your dealership and driving success in your service department!
Customer retention is more critical than ever in the automotive industry. In the latest episode of FWRD, host Corey Smith and co-host Eric Jauregui, alongside guest Jacob Zachs, CEO of Fasten, break down winning strategies to boost retention and customer loyalty. They explore key topics like dealership pricing perceptions, the power of personalized ads, and how gamification and reward programs—similar to those in airlines and hotels—can drive long-term engagement.
Learn how to build trust, enhance transparency, and maximize retention for your dealership. Tune in now!
In this episode, we sit down with Kate Beirowski to dive into the evolving landscape of customer experience in automotive retail and service. From the power of video engagement to the changing expectations of today’s consumers, we break down what truly drives loyalty and trust at the dealership level.
Key takeaways include:
Transparency & education in vehicle repairs—why customers demand it
Balancing technology & human interaction in fixed ops for a seamless service experience
Actionable strategies to enhance customer satisfaction and retention
Kate shares her perspective, offering valuable insights into leadership, industry challenges, and the future of customer-centric dealerships. Plus, don’t miss the behind-the-scenes collaboration as we connect industry pros and future guests!