Jason Eich is a multi-location auto repair shop owner based in Evansville, Indiana. After spending more than two decades in a corporate career, Jason made an unexpected leap into independent auto repair ownership; a move that eventually led to operating multiple successful shops. Drawing from his background in leadership, discipline shaped by his time in the Marines, and hands-on experience scaling operations, Jason brings a grounded, real-world perspective on what it truly takes to grow an auto repair business.
In this episode…
Growth is often the goal for shop owners but knowing how to grow an auto repair business beyond a single location is where many hit a wall. Expansion isn’t just about opening another shop or increasing car count. It requires a fundamental shift in leadership, mindset, and structure.
Jason Eich explains that real growth begins when owners stop forcing the same systems everywhere and start building operations that fit their local markets. From customer loyalty and geography to staffing and traffic patterns, Jason shares why understanding market dynamics is critical when scaling an auto repair business.
On this episode of Gain Traction, Mike Edge sits down with Jason Eich to unpack the transition from operator to owner. Jason outlines the leadership changes required to grow sustainably, why developing managers is non-negotiable, and how having hard conversations early creates clarity and accountability. His insights offer a clear roadmap for shop owners who want to grow faster without sacrificing culture or stability.
Here’s a glimpse of what you’ll learn:
[01:09] Jason Eich’s background and path into auto repair ownership
[04:23] How a casual conversation led to buying his first auto repair shop
[07:33] What surprised Jason most about the auto repair industry
[08:48] How Jason’s Marine Corps experience shaped his leadership style
[11:59] Why running a shop isn’t always about fixing cars
[13:52] Jason’s perspective on right to repair and access to OEM data
[17:25] How Jason approaches growth beyond two locations
[20:03] The mindset shift from operator to business owner
[22:48] The leadership principle Jason lives by
[23:54] The best way to handle hard conversations as an owner
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AJ Nealey is the owner and “Chief Cheerleader” of Nealey Tire & Auto, a rapidly growing multi-location auto repair business in Maryland. A self-taught technician who began his career turning wrenches in a one-bay garage behind his home, AJ built his company through relentless curiosity, hard work, and a passion for serving people. Over time, he shifted from technician to leader and eventually into multi-store ownership; a journey marked by both breakthrough growth and painful lessons. His story highlights how vision, faith, and perseverance can transform a small operation into a purpose-driven organization.
In this episode…
Growing an auto repair business is never a straight line and the wrong decisions can derail even the strongest momentum. Many shop owners underestimate how quickly expansion can expose weaknesses in leadership, staffing, finances, and operations. So, what are the biggest mistakes shop owners make when scaling, and how can they avoid them?
According to AJ Nealey, it starts with understanding the difference between opportunity and danger. In this candid conversation, AJ opens up about the auto repair business mistakes that nearly halted his growth, including buying distressed shops that required more time, money, and emotional energy than expected. He explains the hidden challenges behind reviving broken locations and why shop owners must stay aligned with their values, systems, and operating model before expanding.
AJ also shares the mindset shifts that helped him evolve from technician to leader. From learning the business side through RLO Training, to letting go of the tools, to building a team-based culture centered on service and purpose. AJ reveals what truly drives sustainable growth. The episode also explores how his faith shapes the way he leads, mentors employees, and views his business as a platform for service.
On this episode of Gain Traction, Mike Edge sits down with AJ Nealey to discuss the realities of scaling an auto repair business, the mistakes that taught him the most, and the vision that continues to move his company forward.
Here’s a glimpse of what you’ll learn:
[01:03] Who is AJ Nealey?
[01:34] How AJ entered the auto repair industry as a self-taught technician
[06:40] The biggest challenge he faced in buying his first store
[08:09] How moonlighting in a one-bay garage became the start of Nealey Tire & Auto
[09:01] The turning point: discovering RLO Training and learning business fundamentals
[11:20] The long road to opening his first full shop location in 2016
[13:39] What AJ learned about hiring, delegation, and transitioning into leadership
[15:53] The expansion mistake he warns shop owners never to repeat
[18:10] Why AJ doesn’t regret the struggle and how hardship built resilience
[22:18] What motivates him internally and how faith shapes his business
[26:30] The mantra AJ lives by as a leader and business owner
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Gary Skidmore is a longtime tire industry leader whose career began in his father’s independent shop and eventually grew into franchise ownership and executive roles within Big O Tires. With experience spanning the sales counter, the service bays, and corporate leadership, Gary brings a rare, full-circle view of what makes tire dealers successful. Today, he helps guide one of the most recognized dealer networks in the country, applying decades of hands-on operational knowledge, market strategy, and people development to support franchise growth across 466 locations.
In this episode…
Understanding how to scale a tire business begins with learning from someone who’s lived every level of it. In this conversation, Gary walks through his early shop experiences, the lessons learned from becoming a franchise owner, and the leadership principles that shaped his approach to growth. He explains how Big O Tires expanded to 466 stores, why intentional market selection matters, and what franchisees truly receive beyond brand recognition.
Gary also breaks down the two traits he believes predict franchise success better than any other metric; insights gained from decades of watching operators thrive or struggle. From the realities of franchise renewals to how often field consultants actually visit stores, he gives a transparent look into how a major tire network supports its people.
This episode is packed with clarity and real-world wisdom for anyone interested in scaling a tire business the right way, through smart operations, strong leadership, and steady, intentional growth.
Here’s a glimpse of what you’ll learn:
[01:04] Who Gary Skidmore is and how he entered the tire business
[01:29] Why snow days meant shop days growing up
[02:59] From part-time college job to Big O franchise owner
[05:57] How Big O Tires grew to 466 locations
[07:35] What really happens after 10 years: franchise renewal insights
[08:33] What Big O franchisees receive and how support is structured
[10:40] Why consultant visits vary by store size and operational needs
[11:54] Where new franchisees typically come from
[14:56] The two traits that reliably predict franchise success
[22:50] Work stories that shaped Gary’s leadership style
[26:55] A memorable day at the counter and its lesson
[28:10] Gary’s favorite movie and a childhood story that still inspires him
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Gianluca Grioni is the Vice President of Sales for Momo Tires USA and brings decades of global experience to the automotive industry. Originally from Italy, he began his career in 1997 as a test driver and went on to spend 22 years with Pirelli before joining Momo. Today, he oversees Momo’s growth across the U.S., Canada, and Mexico, guiding distribution strategies, brand development, and the company’s expansion following its recent shift to full brand ownership. His background in motorsports, product testing, and international marketing gives him a unique perspective on building a European-rooted brand in the American tire market.
Clint Young is the President and COO of Point S Tire & Auto Service USA, leading one of the industry’s fastest-growing dealer networks. Under his leadership, Point S has expanded to hundreds of rooftops across 39 states while also contributing to global growth across 51 countries. Clint oversees national operations, dealer support, and strategic initiatives, including new marketing programs set to roll out in 2026. Known for his energetic, people-first leadership style, he brings decades of experience in retail operations and continues to champion strong relationships, brand unity, and long-term growth for independent tire dealers.
In this episode…
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The final installment of the SEMA roundup series closes out SEMA 2025 with two standout conversations, each offering a different window into how brands grow, adapt, and stay connected in a rapidly changing industry.
Mike begins with Momo Tires, where Gianluca Grioni shares the brand’s surprising motorsports origins and how a Formula 1 driver’s custom steering wheel sparked the company’s legacy. Gianluca breaks down Momo’s entry into the U.S. market, their distribution strategies, and how the brand is positioning itself for bigger growth after taking full ownership of its product line. His perspective blends heritage, product knowledge, and a clear vision for the U.S. tire landscape.
Later, Mike sits down with Point S President & COO Clint Young for an energetic, wide-ranging discussion on national and international expansion, dealer support, and the company’s new marketing programs rolling out in 2026. But as always with Mike and Clint, the conversation naturally moves into real life; cold plunging, sports injuries, rugby, family moments, revealing the personality behind the leadership and giving listeners the kind of authentic, unfiltered stories you only get at SEMA.
This episode closes out the SEMA roundup series with candid conversations, unexpected moments, and a clear reminder that every brand is driven by the people behind it, a fitting finish to our time on the floor at SEMA 2025.
Here’s a glimpse of what you’ll learn:
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[00:39] How Gianluca Grioni began his career as a test driver before moving into global sales
[02:15] The surprising F1 story behind the creation of the first Momo steering wheel
[04:42] How Momo Tires built its U.S. distribution and what dealers should know
[08:30] Why Momo’s shift to full brand ownership is a game-changer for growth
[09:41] Clint Young on Point S’s rapid expansion across 39 states
[11:10] How international growth strengthens Point S’s buying power
[13:20] The importance of partnerships and brand unity for a national dealer network
[17:58] Cold plunges, sports injuries, and the life stories behind industry leaders
[21:14] Why genuine relationships still drive dealer success at SEMA
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SEMA 2025 remains the industry’s premier gathering place, not just for exploring new products, but for engaging in conversations that truly shape the future of the aftermarket. This episode of the Gain Traction Podcast captures that energy firsthand, bringing together voices from across the tire, equipment, and service ecosystems to discuss what’s working, what’s changing, and what dealers need to watch closely.
From hands-on equipment innovations to long-term brand strategy, from dealer advocacy to the evolving demands of today’s consumers, each segment highlights something different; yet all point back to a common truth: this business still runs on relationships and honest dealer feedback.
Whether you’re a manufacturer, distributor, or multi-location shop owner, Part 3 of our SEMA Roundup offers a clear look at the trends shaping 2025, directly from the leaders who influence them.
In this episode…
SEMA is where ideas sharpen, partnerships strengthen, and the industry gets its first real sense of what’s ahead. And in this third installment of our SEMA 2025 Roundup, the conversations dive even deeper.
From Hunter Engineering Company to Kenda Tires and the Tire Industry Association, today’s lineup shares insights on new technology, shifting market dynamics, and the growing pressure to innovate in ways that actually help dealers back home. You’ll hear perspectives on everything from right-to-repair and training gaps to product development, supply chain realities, and what it takes to build stronger dealer relationships in a crowded marketplace.
More than anything, this episode highlights a theme that keeps rising to the surface: the aftermarket moves forward when people show up, share openly, and challenge each other to improve.
Here’s a glimpse of what you’ll learn:
[00:53] John Zentz on technology adoption, equipment innovation, and how Hunter Engineering is listening more closely than ever to dealers’ needs
[05:19] Michael Mathis discusses Atturo’s long-play brand strategy and why balancing innovation with dealer trust still matters
[17:55] Roy Littlefield IV on TIA’s advocacy work, including right-to-repair, technician training, and strengthening industry representation
[23:55] Brandon Stotsenburg shares how Kenda Tires is building durable product lines through real-world testing and dealer feedback
[31:24] Cody Benton of Black’s Tire & Auto Service highlights the importance of customer experience and distributor-dealer relationships
[38:50] Christina Walls talks about Landscape Durable Tires’ approach to longevity, new categories, and what niche markets are looking for in 2025
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Meet the Leaders Featured in This Episode:
John Zentz is the Senior VP of Global Sales for Hunter Engineering Company and has spent more than 30 years shaping how shops across the country adopt new equipment and service technology. His long career; from his early days in Baltimore to leading sales at Hunter’s corporate headquarters — gives him a deep, hands-on understanding of dealer needs, industry trends, and the importance of strong customer relationships. John’s leadership continues to play a key role in how Hunter showcases innovation at events like SEMA.
Michael Mathis is the President of Atturo Tires and has guided the company through major expansion across new market segments, high-visibility sports partnerships, and national marketing campaigns. Under his leadership, Atturo has strengthened its reputation as a brand that delivers premium performance at a competitive price, while staying committed to long-term dealer relationships and stable, reliable programs. Michael’s strategic approach has helped Atturo become one of the most recognized and fast-growing brands in the tire industry.
Roy Littlefield IV is the Vice President of Government Affairs at the Tire Industry Association, where he leads the organization’s national advocacy efforts on issues like right-to-repair, vehicle data access, tax credits, and federal and state legislation that impacts dealers every day. He works directly with policymakers and brings real-world stories from shops and retreaders to Capitol Hill to ensure the industry’s voice is heard. Roy’s leadership has made TIA a powerful force in shaping policy that supports independent tire and auto service businesses.
Brandon Stotsenburg is the Vice President of the Automotive Division for Kenda Tires and brings more than 35 years of tire industry experience to his role. He oversees product strategy, OEM and aftermarket programs, and Kenda’s positioning as a premium-performance brand at a value price. Brandon is known for his clear, practical explanations of the industry’s tier system and for helping dealers understand how Kenda fits into the evolving marketplace. His leadership continues to strengthen Kenda’s presence across North America.
Cody Benton is part of the Business Development team at Black’s Tire & Auto Service and represents the third generation of the Benton family to help carry the company forward. Growing up in the business, Cody brings a deep appreciation for the company’s history, culture, and long-standing commitment to serving communities across the Carolinas. He plays a key role in supporting dealer partnerships, strengthening wholesale relationships, and helping the next generation stay connected to the legacy his family built.
Christina Walls is the Director of Sales for Landscape Durable Tires and has been instrumental in introducing the brand’s new durable tire category to the American market. With a background rooted in tire retail and decades of industry experience, she understands dealer needs from both a technical and consumer perspective. Christina works closely with product development teams and uses data-driven insights to help shape a lineup focused on long-lasting value, consistency, and advanced manufacturing technology.
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Independent shop owners, brand leaders, manufacturers, lobbyists, and innovators all walk the same halls at SEMA but hearing their stories side by side paints an entirely different picture of where the aftermarket is headed. In this episode, we continue our conversations live from the SEMA 2025 show floor, connecting with the people who show up, contribute, and help push this industry forward.
In this episode…
While SEMA is known for big booths, new products, and packed aisles, what really drives the show are the conversations: honest, practical insights straight from the people doing the work every day. In Part 2 of our SEMA 2025 Roundup, we sat down with guests from across the aftermarket: independent dealers, government affairs experts, global tire brands, wheel manufacturers, trainers, and business development leaders.
Cory Brown of Cory’s Point S Tire and Auto Service shares what he’s learned from growing multiple locations and how attending SEMA opened his eyes to gaps he didn’t even know existed. Karen Bailey-Chapman from SEMA’s Public & Government Affairs team breaks down the legislative challenges the industry faces and how her team is fighting to protect it. We also hear from leaders at TVS EUROGRIP, OE Wheels, DrivenEvidence, and Warrior Winches as they discuss product innovation, brand identity, technician safety, and why SEMA remains the best place for meaningful dealer connection.
Whether you’re a shop owner, manufacturer, or industry partner, this episode shows why staying plugged into events like SEMA helps you stay ahead of equipment trends, regulatory issues, workforce needs, and shifting consumer expectations.
Here’s a glimpse of what you’ll learn:
[01:12] Cory Brown on Point S, independent dealer advantages, and seeing real opportunities at SEMA
[09:33] Karen Bailey-Chapman on legislative issues affecting the aftermarket and SEMA’s advocacy priorities
[15:32] Doug Kershaw on TVS EUROGRIP’s growth and global tire market expansion
[22:23] Lance Bullock on building wheel brands and the journey from salvage-yard scrubber to SEMA-award-winning president
[28:14] Pam Oakes on ADAS standards, technician safety, and responsible repair practices
[35:59] Greg Robinson on Warrior Winches’ U.S. expansion and building dealer relationships at SEMA
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Meet the Leaders Featured in This Episode:
Cory Brown owns four Point S retail locations in Rapid City, South Dakota, after growing from a single independent shop he purchased in 2008. A former Bridgestone/Firestone corporate manager, he believes in slow, steady growth built on real estate ownership and operational control. Cory values the Point S model for its independence, strong community feel, and member-owned advantages.
Karen Bailey-Chapman leads SEMA’s public and government affairs team, working at the state and national levels to protect the aftermarket through advocacy, education, and policy engagement. With deep experience navigating legislative environments, she focuses on preventing harmful regulations and ensuring lawmakers understand the industry’s real-world impact. Her work plays a key role in shaping the future of the automotive aftermarket.
Doug Kershaw oversees North American operations for TVS EUROGRIP, guiding the integration of Eurogrip and Super Grip brands across multiple off-road tire markets. With long experience in the OTR, agriculture, construction, and industrial segments, he helps expand the brand’s presence through customer relationships and strategic product development. Doug uses events like SEMA to connect with dealers efficiently and share the company’s global growth trajectory.
Lance Bullock leads OE Wheels, 4Play Wheels, and Defiant Wheels, building on nearly 25 years in the aftermarket wheel business. Starting as a wheel scrubber in a salvage yard, he worked his way up to running award-winning brands recognized at SEMA for innovation and design. Lance is known for spotting talent, valuing hard work, and sustaining strong relationships with dealers and partners.
Pam Oakes is the President of DrivenEvidence and a longtime automotive professional with deep roots in a multi-generation Detroit family of technicians. An ASE Master Technician and former shop owner, she now serves as an expert witness and industry educator, focusing on repair standards, ADAS procedures, and safety compliance. Pam advocates for technician excellence and responsible automotive repair practices.
Greg Robinson leads North American business development for Warrior Winches, representing the family-owned UK brand as it expands into the U.S. consumer and industrial markets. With a background in sales and military service, he helps introduce Warrior’s military-grade and industrial-strength winches to truck, Jeep, and trailer owners. Greg uses SEMA as the company’s return platform to showcase new products and reconnect with dealers.
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The SEMA Show is where the entire tire and automotive aftermarket gathers under one roof and in this episode, we bring you straight to the center of that energy. Recorded live from the show floor, this conversation captures what happens when industry leaders, decision-makers, and long-time collaborators finally get to meet face-to-face at SEMA 2025. From market insights to growth strategies, our guests share what’s shaping the year ahead and why showing up at this event continues to matter.
In this episode…
SEMA has always been known as the place where new products, partnerships, and ideas come to life. But beyond the massive crowds and equipment displays, the real value comes from the people; the leaders who are driving change across the tire and automotive aftermarket.
In Part 1 of our SEMA 2025 Roundup, Mike Edge sits down with a lineup of guests representing buying groups, recruiting firms, manufacturers, and advocacy organizations. They discuss what brought them to the show, what trends they’re watching, and how SEMA helps them plan for the future. The conversations are honest and straightforward, offering a practical look at what’s happening in the market right now.
Whether you’re a dealer, vendor, or industry partner, these insights highlight why staying connected at events like SEMA can make all the difference heading into a new year.
Here’s a glimpse of what you’ll learn:
[01:06] Joe Tomarchio Jr. on networking, new technology, and private equity interest in the automotive sector
[08:00] Jason Rook on ITDG’s fast-growing membership and dealer buying power
[14:01] Mike Cioffi’s insights on talent shortages and the realities of hiring Gen Z
[20:24] Melanie White on SEMA’s focus on advocacy, youth engagement, and innovation
[32:54] Norris Marshall on regulatory involvement and SEMA’s expanding work in D.C.
[43:19] Sonny McDonald on Toyo’s presence at SEMA and the importance of real-world product application
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Meet the Leaders Featured in This Episode:
Joe Tomarchio Jr. built a one-store shop in West Baltimore into a 26-location, $100M business before selling to Monro. He went on to lead dozens of acquisitions during Monro’s expansion. Now, as Managing Director at FOCUS Investment Banking, he helps auto service owners grow and prepare for successful exits.
Jason Rook leads ITDG’s nationwide network, driving rapid membership growth and expanding dealer buying power across tires, parts, insurance, and marketing programs. He uses industry events like SEMA to strengthen vendor relationships and plan upcoming initiatives. His focus is helping independent dealers gain security, leverage, and long-term stability.
Mike Cioffi is the founder of Tire Talent, a recruitment firm specializing in leadership, engineering, and sales roles across the tire industry. With over a decade in specialized recruiting, he also writes a longtime column for Tire Business analyzing workforce trends, including Gen Z hiring and retention. His mission is helping companies find and keep high-performing talent.
Melanie White is the Chair of the SEMA Board and President of Hellwig Products, an 80-year-old family manufacturer of load and sway control systems. She champions SEMA’s priorities in advocacy, youth engagement, and technology innovation. Under her leadership, Hellwig continues to grow while keeping U.S. manufacturing at its core.
Norris Marshall is SEMA’s Chair Elect and the CEO of BluePrint Engines, building on more than four decades in engine manufacturing. He is deeply involved in SEMA’s expanding advocacy work in Washington, D.C., especially around aftermarket and regulatory issues. His leadership reflects his long-standing commitment to protecting the industry’s future.
Sonny McDonald leads national training efforts for Toyo Tires, supporting dealers through product education and hands-on engagement. He plays a key role in showcasing Toyo’s lineup at events like SEMA, connecting tires to real-world vehicle applications. His work highlights Toyo’s focus on quality, innovation, and strong dealer partnerships.
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Rob Williams is the President of Hankook Tire North America, one of the most respected names in the global tire industry. From his early days in Virginia to leading a multinational brand, Rob’s story is one of grit, curiosity, and relentless drive. With decades of experience spanning retail, commercial, and manufacturing, he has built a reputation for developing people, simplifying processes, and leading with purpose. At Hankook, Rob continues to champion innovation and partnership through what he calls the “Four P’s”: Product, Partner, Process, and People; a framework that defines the company’s culture and customer relationships.
In this episode…
What does it take to lead with heart in an industry built on grit and innovation? In this episode of Gain Traction, host Mike Edge welcomes Rob Williams for a conversation about leadership, teamwork, and building something that lasts. Rob reflects on his journey from a small-town kid bussing tables in Virginia to heading one of the tire industry’s top brands. He shares how lessons from Goodyear and Michelin shaped his leadership style and how Hankook’s Four P’s philosophy keeps the company relentlessly focused on excellence.
Rob also takes listeners inside Hankook’s state-of-the-art plant in Clarksville, Tennessee, a symbol of how technology and teamwork can transform an entire operation. From tackling workforce challenges to investing in innovation, Rob explains how Hankook is setting new standards for quality and growth. Whether you’re in the tire business, manufacturing, or leadership yourself, this episode delivers powerful takeaways about resilience, culture, and purpose.
Here’s a glimpse of what you’ll learn:
[01:13] Who Rob Williams is and how he got his start in Virginia
[02:58] How a first job bussing tables taught early lessons in humility
[04:31] How Black Monday changed his career path and led him into tires
[05:46] Key takeaways from Goodyear and Michelin that shaped his leadership
[08:25] The “Four P’s”: Product, Partner, Process, and People and how they guide Hankook
[10:17] Why Rob moved to Nashville and his perspective on the city’s growth
[11:27] How Hankook supports its dealers and builds true partnerships
[15:00] Inside Hankook’s Clarksville plant: Expansion, innovation, and automation
[19:25] How Hankook is navigating workforce growth and new technology
[21:08] A funny travel story that proves even leaders have off days
[23:36] The books that inspired Rob’s leadership style and relentless mindset
[27:08] What “going from good to great to relentless” means in business and life
[33:55] When Rob turns the tables and asks Mike Edge a few personal questions
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Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully.
In this episode…
What if the job you took as a teenager ended up defining your life’s work? That’s exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric’s story is a testament to grit, curiosity, and reinvention.
He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth.
Eric’s insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry.
Here’s a glimpse of what you’ll learn:
[01:07] Who is Eric Svedberg?
[01:57] How a part-time job pumping gas at 16 sparked a lifelong career
[03:10] The early Amoco days and what full service really looked like
[07:08] Becoming the youngest Amoco dealer in the country at just 22
[09:22] Transitioning from Amoco to European Auto Works
[11:07] Rebranding, growth, and finally gaining work-life balance
[14:33] Where Eric sees European Auto Works in the next few years
[16:40] A customer’s parking-lot prayer and what it taught him
[18:33] How Google tools and video marketing improved visibility
[20:54] The game-changing shop software that streamlined operations
[22:38] The business books that changed Eric’s mindset
[29:07] Giving back through Fuel Coaching
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Mike Edge is the host of the Gain Traction Podcast, the official podcast for the tire and automotive industry, powered by Tread Partners. With a passion for spotlighting the people behind the business, Mike has spent over four years interviewing tire dealers, shop owners, industry executives, and innovators who keep the industry rolling forward.
Sonny McDonald, National Director of Training at Toyo Tire U.S.A. Corp., joins Mike for this milestone episode celebrating 200 recordings of the Gain Traction Podcast. Known for his leadership, mentorship, and decades of hands-on experience, Sonny has long been a supporter of the show and an advocate for collaboration, authenticity, and growth within the tire industry.
In this episode…
What does it take for a niche podcast to reach 200 episodes? A milestone that only 2.35% of shows ever achieve? In this special edition of the Gain Traction Podcast, host Mike Edge and guest Sonny McDonald take listeners behind the mic to reflect on the journey from a simple idea in 2021 to a global platform that celebrates the people of the tire and automotive industry.
Mike and Sonny revisit how the show began with a handful of conversations that turned into hundreds of interviews with shop owners, technicians, executives, and thought leaders. They talk about what makes the tire business unique; the people, the relationships, and the shared commitment to service and how teamwork and connection have been central to every story told.
The episode also captures the humor, authenticity, and real-world perspective that have defined the Gain Traction Podcast. From behind-the-scenes bloopers to memorable guest moments, Mike and Sonny look back at the highlights that shaped the show’s growth, the lessons learned along the way, and what’s ahead for the podcast at industry events like SEMA.
Here’s a glimpse of what you’ll learn:
[00:32] How only 2.35% of podcasts make it to 200 episodes
[02:18] The core mission and purpose behind the Gain Traction Podcast
[06:12] The story of how the podcast first began in 2021
[08:26] How the show grew to thousands of monthly downloads
[10:15] Memorable interviews with industry leaders like Mike Spagnola and Mike Graber
[15:21] Funny behind-the-scenes moments from early episodes
[18:09] The teamwork behind the podcast’s success
[20:27] What to expect from the Gain Traction team at SEMA
[23:14] Toyo Tires’ Treadpass display and its one-of-a-kind builds
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Mike Griffin is the Sales Manager at Dunlap & Kyle Tire Company in Birmingham, Alabama, that’s been serving the Southeast for decades. With years of experience behind the counter and in the field, Mike has seen firsthand how shifting markets, customer habits, and economic changes affect everyday operations. Known for his grounded leadership and people-first mindset, he brings a refreshing blend of humor, honesty, and insight into every tire business conversation.
In this episode…
Inflation has become more than a headline, it’s an everyday reality for dealers and customers alike. But what does it really look like when you’re the one managing inventory, serving customers, and trying to stay profitable?
In this episode of Gain Traction, Mike Edge sits down with longtime friend and industry veteran Mike Griffin to discuss what’s really happening behind the counter as inflation in the tire industry continues to reshape the way dealers do business in 2025. Their conversation is equal parts candid and relatable, covering how higher costs, cautious customers, and unpredictable supply have forced shop owners to adapt and think differently.
Mike shares how many dealers are leaning more heavily on service work to offset slower tire sales, finding creative ways to stay competitive while maintaining quality and trust. Beyond the business side, he also dives into mindset, discussing the importance of staying intentional, leading with empathy, and keeping perspective when things get tough. It’s a reminder that success isn’t just about numbers but about how you show up for your people and community.
If you’ve ever wondered how shop owners are coping with inflation in the tire industry in 2025, this episode gives you a clear look at the realities, the resilience, and the real humor that keep this industry moving forward.
Here’s a glimpse of what you’ll learn:
[00:42] Mike Griffin’s background and his role at Dunlap & Kyle Tire Company
[05:48] Tariffs, pricing shifts, and market uncertainty in Alabama
[06:53] Why tier three and four tires are gaining more traction
[07:38] How domestic manufacturers are finding opportunity amid tariffs
[11:41] A local favorite: Mike’s go-to restaurant in Birmingham
[17:34] Favorite sports movies and what The Natural teaches about life
[18:24] The much-debated sequel to Happy Gilmore
[25:02] Mike’s personal mantras and lessons for leading with empathy
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Phillip Kane is the CEO of Turbo Wholesale Tires, home to brands like Lexani, Lionheart, and Rolling Big Power. With decades of experience at companies such as Snap-on, NAPA, Goodyear, and Pirelli, Phillip blends a lifetime in the automotive industry with a genuine passion for cars and tires. Today, he leads Turbo Wholesale Tires with a focus on helping independent dealers succeed through innovative tire industry growth strategies and strong distributor partnerships.
In this episode…
Growing a tire brand from Tier 4 to Tier 2 has historically taken 20–25 years. But what if that journey could be accelerated? In this conversation, Phillip Kane shares how Turbo Wholesale Tires challenges convention by applying tire industry growth strategies that shorten the path while giving dealers more opportunities to win.
Phillip’s career has shaped his unique perspective on brand positioning, dealer relationships, and market differentiation from his family roots in the automotive industry to leading roles at global tire companies. At Turbo Wholesale Tires, he emphasizes building semi-exclusive distributor partnerships that create value on both sides while keeping brand share, not distribution share, at the center of the company’s growth.
Beyond business, Phillip also shares his leadership philosophy. He talks about why “life is a choice,” why kindness should be part of every decision, and how personal values guide long-term success in the tire industry. It’s refreshing to see how character and strategy intersect in the journey to scale a tire brand.
On this episode of Gain Traction, Mike Edge welcomes Phillip Kane for a conversation about the fastest path from Tier 4 to Tier 2. They discuss what it takes to grow a tire brand, why distributor relationships matter, and how leadership rooted in values can shape the industry's future.
Here’s a glimpse of what you’ll learn:
[01:26] Phillip Kane’s background and family roots in the automotive industry
[05:53] Early career lessons from Snap-on, NAPA, Goodyear, and Pirelli
[09:41] The story behind Turbo Wholesale Tires and its proprietary brands
[11:10] Why Phillip believes the Tier 4 to Tier 2 journey can be accelerated
[13:10] Distribution strategies that help dealers succeed
[14:23] The personal mantra that guides Phillip’s life and leadership
[16:25] Why To Kill a Mockingbird is his favorite book and its lesson of kindness
[19:01] How Turbo Wholesale Tires is focusing on brand share, not distribution share
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Chris Cloutier is the owner of Golden Rule Auto Care in Dallas, Texas, and the founder of AutoFlow, a software solution built to improve auto repair customer communication. With a background in software engineering and firsthand experience as a shop owner, Chris recognized the communication gaps that left customers frustrated and shop teams overwhelmed. By combining his technical expertise with real-world shop operations, he developed AutoFlow to provide real-time text updates, digital inspections, and workflow tools that bring transparency and trust back to the repair process. Today, Chris helps shops across the country elevate their customer experience and efficiency by making communication as seamless as the Amazon experience.
In this episode…
Three out of four people say they’ve had a bad experience with an auto repair shop. Long waits, poor updates, and the feeling of being left in the dark have made auto repair customer communication one of the industry’s biggest frustrations. But what if repair shops could deliver updates and transparency the same way Amazon keeps customers informed about their orders?
That’s exactly the vision Chris Cloutier had when he built AutoFlow. After running his own shops, Chris knew that poor communication wasn’t about not caring, it was about being overwhelmed with tasks. Service advisors juggle scheduling, billing, and parts ordering, and communication often slips through the cracks. AutoFlow was designed to solve that by creating automated touchpoints that keep customers in the loop without adding more burden to the team.
In this episode, Chris explains how AutoFlow bridges the gap between anxious customers and busy shop teams. From digital inspections to instant text updates, he shows how technology can provide reassurance, reduce unnecessary phone calls, and ultimately build trust. Improving auto repair customer communication isn’t just about keeping customers happy, it’s also about improving workflow efficiency, reducing stress on employees, and creating long-term loyalty.
Whether you manage a single shop or a multi-location operation, this conversation will inspire you to rethink how you connect with your customers. By focusing on clarity, transparency, and consistency, Chris shows how better auto repair customer communication can transform the customer experience into something people now compare to the Amazon standard.
Here’s a glimpse of what you’ll learn:
[00:58] Chris Cloutier’s background and introduction to the auto repair industry
[02:33] The mantra behind Golden Rule Auto Care and why affirmations matter
[06:14] From software engineer to shop owner: how the first repair shop started
[08:31] The communication struggles that led to creating AutoFlow
[10:27] Why touchpoints and customer emotions matter in repair shop communication
[13:04] What poor communication costs and why customers compare shops to Domino’s
[15:36] The story behind AutoTextMe and why it became AutoFlow
[18:20] How customers responded to AutoFlow’s transparency and updates
[22:25] Life outside the shop: family, soccer, and karaoke nights
[25:24] Unique hiring stories and unexpected employee encounters
[29:35] How key team members like Craig joined AutoFlow
[31:11] Trusting your gut and final reflections on entrepreneurship
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Tom Gattuso is the Vice President of Events for SEMA, the Specialty Equipment Market Association. With more than three decades of experience in the automotive events industry, Tom has overseen the growth of the SEMA Show into one of the largest and most influential trade shows in the world, drawing more than 160,000 attendees from 145 countries. His career began in auto shows and consumer events before joining SEMA in 2011, where he has continued to build a global marketplace that connects manufacturers, distributors, dealers, and enthusiasts under one roof.
In this episode…
The SEMA Show has long been a bucket-list event in the automotive world… But what makes it so important for tire dealers today? With so many industry events competing for attention, why should dealers prioritize SEMA 2025?
According to Tom Gattuso, the answer lies in more than just product displays. He explains that SEMA is about conversations, connections, and opportunities that can transform a business. Tire dealers will find everything from tier 2 and tier 3 brands offering high-quality products, to the latest tools, equipment, and ADAS technologies that are driving revenue growth for shops across the country. Beyond that, SEMA provides education, training, and access to innovations that help shops stay competitive in an evolving market.
On this episode of Gain Traction, Mike Edge sits down with Tom Gattuso for a conversation about why tire dealers should attend SEMA 2025. They explore the value of networking at an event that draws attendees from around the globe, the ways SEMA is expanding beyond wheels and tires into service innovations and restyling opportunities, and how the show continues to evolve while staying true to its mission. Tom also shares his personal mantra about kindness, the role of art and design in shaping the event’s identity, and a book recommendation that emphasizes authentic fan experiences.
Here’s a glimpse of what you’ll learn:
[01:02] Tom Gattuso’s background and how he entered the automotive event industry
[04:18] The career path that led him to join SEMA in 2011
[06:42] Why the tire industry’s engagement at SEMA has shifted in recent years
[09:09] What tire dealers can discover beyond wheels and tires at the show
[12:27] Opportunities in tools, equipment, and ADAS technology for shop owners
[15:15] Restyling, service innovations, and new revenue streams showcased at SEMA
[17:48] How registration works and who can attend the show in 2025
[20:24] Tom’s guiding mantra: being kind to yourself, others, and the process
[23:02] How artists like Chip Foose and Larry Chen shape SEMA’s creative identity
[25:20] A favorite book recommendation and lessons from the Savannah Bananas story
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Josh Parnell is the founder of Limitless Leadership, LLC, and a former Director of Service Development at Christian Brothers Automotive. With a background that spans military service, leadership training, and years of building industry-leading programs, Josh brings a unique perspective on people-first leadership in the auto repair world. His mission today is simple: help shop owners create engaged, motivated teams that drive performance and growth.
In this episode…
77% of your employees are probably disengaged. That number is alarming, but it’s also the reality many shop owners face. So what can leaders do to turn burnout into buy-in? Mike Edge sits down with Josh Parnell to talk about how to motivate auto repair teams and reignite energy inside the shop.
Josh explains why so many employees feel unseen and undervalued, and how small but consistent actions from leaders can create lasting engagement. From one-on-one check-ins and daily huddles to simple recognition and feedback, he shares the practical tools that build safety, trust, and connection: the foundations of a team that buys in. He also highlights the cost of poor communication and why investing in your people ultimately leads to better sales, service, and shop performance.
This episode is about more than theory. It’s a roadmap for shop owners who want to stop losing money to disengagement and start building stronger, more resilient teams. If you’ve been wondering how to motivate auto repair teams and keep your staff inspired, this conversation is the wake-up call you’ve been waiting for.
Here’s a glimpse of what you’ll learn:
[01:09] Josh Parnell’s background and how he entered the auto repair industry
[04:43] Life as military police in North Dakota and lessons learned from service
[07:28] What Josh considers the number one priority for shop teams
[08:52] Why focusing on relationships before transactions changes everything
[10:49] Creating safety and trust to unlock clarity and buy-in
[11:28] What “disengaged employees” really means inside the shop
[13:09] The power of one-on-ones, huddles, and toolbox talks
[16:11] How poor communication can cost shop owners thousands
[24:00] Josh’s passion project: building the Bearded Brotherhood brand
[26:57] Why growth and comfort can’t coexist for leaders and teams
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Kamard Johnson is the President & CEO of GTT Commercial Tires, based in Richmond, Virginia. With a professional background rooted in sales and customer service, Kamard joined forces with his brother to build a company that started with seven used tires in a shed and grew into a multi-location operation recognized on the Inc. 5000 list three years in a row. His story highlights both the opportunities and the hard lessons that come with ambition, leadership, and scaling too quickly in the tire industry.
In this episode…
Success to outsiders can look like growing or scaling your business at a fast rate. But when is fast too fast? Does it take a toll on your business? In this conversation, Kamard Johnson explores the realities behind tire business growth challenges and what happens when ambition outruns preparation.
Kamard shares his candid journey of rapid expansion, earning national recognition while battling the hidden costs of fast growth. From strained operations to financial pressure and even selling into unprofitability, he reveals the lessons that reshaped his approach. These tire business growth challenges forced him to step out of sales and into a true leadership role, focusing on systems, processes, and long-term strategy.
What we loved about this conversation with Kamard is how real he was about the struggles behind the growth. He didn’t just talk about the wins but he also opened up about the mistakes, the financial pressure, and the lessons that forced him to grow as a leader. Hearing him explain how self-awareness and putting people first shaped his journey gave us a lot to think about, and we think it will hit home for anyone facing tire business growth challenges or pushing their business forward faster than it was ready for.
Here’s a glimpse of what you’ll learn:
[02:09] The meaning behind GTT Commercial Tires
[02:18] Kamard’s upbringing and how his mother and brother shaped his path
[05:34] How his mother persuaded him to join the family business
[07:01] Working side by side with his brother and defining their roles
[11:46] Why Kamard sees himself as more of an architect than a builder
[16:42] Expanding to three locations and the strategy behind it
[17:27] Lessons learned from pursuing aggressive growth
[19:44] How Kamard adjusted his leadership style after growing too fast
[21:57] Discovering the risks of selling into unprofitability
[24:59] The mantra from his mother that guides Kamard’s leadership
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Tony O’Billovich is the leader of the Master Shop Program for Point S Tire USA. With decades of experience running and growing multiple tire and auto repair locations, Tony has seen firsthand the challenges that overwhelm shop owners and the strategies that turn things around. His focus on profitability, leadership, and people development has helped shop owners across the country regain control of their businesses, their time, and their confidence.
In this episode…
What happens when everyday challenges in the tire and auto repair world start to feel overwhelming? According to Tony O’Billovich, the key to taking back control isn’t working harder, it’s learning to lead smarter.
From raising labor rates without fear to building systems that reduce stress, Tony shares practical lessons that help shop owners stop feeling like their business is running them. He explains how profitability isn’t something to feel guilty about, but a powerful tool to invest in employees, improve customer trust, and grow stronger teams.
The conversation also dives into the importance of leadership and delegation. By training staff and empowering them to take on responsibility, shop owners can step back from micromanaging and focus on growth. For many, this shift leads to working less, earning more, and building businesses that thrive long-term.
Finally, Tony highlights how community and collaboration play a role in success. Through Point S and its cooperative model, shop owners find mentorship, support, and the ability to grow while preserving the legacies they’ve worked so hard to build.
Here’s a glimpse of what you’ll learn:
[02:04] How Tony entered the tire and auto repair industry and scaled multiple locations
[03:06] What Point S is and how its co-op model empowers independent shop owners
[05:18] The story of a daughter who took over her father’s shop and found success
[07:01] The biggest challenges Tony sees when walking into struggling stores
[08:27] Why shop owners hesitate to raise prices — and what really happens when they do
[11:26] How courtesy inspections improve customer trust and educate clients
[13:52] Why positioning as a one-stop shop makes life easier for both customers and owners
[15:33] What makes Point S unique as a brand and why members describe it as “family”
[17:41] How the “555” growth plan is shaping the future of Point S across the U.S.
[19:28] The new mentor program for shop owners and how it supports growth
[20:53] Tony’s coaching style and how he helps owners regain confidence
[22:20] Why delegating and training employees leads to working less and earning more
[24:30] Tony’s personal motto: “Polite, honest, direct” and why clarity matters in leadership
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