In episode 548 of 'Coffee with Butterscotch,' the brothers talk about what it means to market an indie game from the start of development instead of treating it as an end-of-project task. They cover the four P’s, the rise of short-form content, and how paying attention to your audience can guide both marketing and design. It’s a straightforward look at why indie teams can experiment, move quickly, and build direct connections with players.

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Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
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00:00 Cold Open
00:16 Introduction and Welcome
01:46 Understanding the Four P's of Marketing
09:27 The Integration of Marketing and Game Development
08:34 The Role of Audience in Game Design
11:46 Short-Form Video Content and Marketability
17:32 Lessons Learned and Future Directions
25:17 Game Development Insights from Game Jams
30:38 Leveraging YouTube Shorts for Marketing
39:20 Market Testing During Development
43:43 The Importance of Engaging Content

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