Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Geronimo Unfiltered
52 minutes
4 weeks ago
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator
Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip.
Most people would’ve walked away.
She didn’t.
Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country.
In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her.
Here’s what we’re covering:
How Limber was born from rock bottom, identity loss, and a mountain of debt
Why Lily refused to quit, even when everyone told her she should
The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town
The moment she realised having “no systems” was costing her thousands
How hiring a salesperson changed everything (and why she should’ve done it sooner)
The retention system that saved 110k+ a year in churn
Why contractors are killing your culture - and how she’s building a real “dream team” instead
Her breakthrough moment inside Academy that stopped her from quitting
How she doubled revenue & members in six months without burning out
The bold mission behind Limber - and how she’s turning her healing into her life’s work
… and the studio-number-two vision that will blow your mind
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Want to SCALE your business and generate more LEADS?
Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout?
Go here: https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money
⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio
⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine
⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally)
⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares
⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model
⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit
⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle
⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying)
⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.