Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains? In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios. This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio. Here’s what we’re covering: -The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day -The brutal realities of franchising (and why most people shouldn’t do it) -Why you need at least 75 studios before a franchise model actually works -The traits of the highest-performing Fitstop owners, and what holds others back -What Australia can learn from the US, and what the US is behind on -Why multi-site owners are the happiest, most profitable operators in the network -The mindset shift required to build $1M+ studios -Why playing defence is killing growth, and how to start playing offence again … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Knee Reconstructions to Fitstop Founder ⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision ⏳ [09:45] How Fitstop Accidentally Became a Franchise ⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail) ⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger ⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses ⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down ⏳ [31:40] The Traits of High-Performing Studio Owners ⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck ⏳ [41:05] Why It’s Not the Plane - It’s the Pilot ⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again ⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number

Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago. That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore. In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life. We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true. Here’s what we’re covering: -The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth -What an Achievement Roadmap actually is (and why your goals keep stalling without one) -The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together -How to turn 5-year studio goals into daily standards you actually follow through on -Why your environment matters more than your willpower (and how to get in the right arena) -Real client examples: from stuck and vague to new locations, dream teams and $100k months -The power of milestones and rewards (and why most owners are terrible at both) -How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected … and a whole lot more Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters: ⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True ⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started ⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets ⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down ⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living ⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do ⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap ⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months ⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership ⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them? Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give. In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat. Here’s what we’re covering: -The reality of running 50 sessions a week and still feeling like you’re failing at home -How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids -Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it) -The 5-star session framework and coaches playbook that finally got Hayden off the field -How they hired and grew a team of coaches parents adore, without dropping standards -What changed when they picked a clear avatar and stopped trying to be “for everyone” -How they hit their 5-year member goal in 6 months by doing less, not more -The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test -What this means for you if you’re still chained to the floor, field or reformer… … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field ⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home ⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles ⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists ⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About ⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything ⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence ⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum ⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000 ⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off? ⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor

Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip. Most people would’ve walked away. She didn’t. Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country. In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her. Here’s what we’re covering: How Limber was born from rock bottom, identity loss, and a mountain of debt Why Lily refused to quit, even when everyone told her she should The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town The moment she realised having “no systems” was costing her thousands How hiring a salesperson changed everything (and why she should’ve done it sooner) The retention system that saved 110k+ a year in churn Why contractors are killing your culture - and how she’s building a real “dream team” instead Her breakthrough moment inside Academy that stopped her from quitting How she doubled revenue & members in six months without burning out The bold mission behind Limber - and how she’s turning her healing into her life’s work … and the studio-number-two vision that will blow your mind Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money ⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio ⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine ⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally) ⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares ⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model ⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit ⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle ⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying) ⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process. Here’s what we’re covering: • The 3 devils that haunt every business: Money, Time, and People. • The Money Devil - why most owners stay broke and how to finally beat it. • The Time Devil - how “busy” is actually the new form of avoidance • The TwoHeaded Devil - the people + purpose trap that kills momentum at scale. • The real reason you’re stuck: doing “busy work” instead of revenue work. • The story behind Doza’s first 100 sales - and the night everything changed. • How to build a team that lets you step out without your business falling apart. • Leadership at Level 3: accidental managers vs. transformative leaders. • Why the devil you refuse to face will own you (and how to fight back). • What it actually means to reach freedom - hint: you don’t slay the devil, you learn to dance with it. • Why most businesses stay stuck and how to finally stop fighting the wrong enemy. Chapters: ⏳ [00:01:20] Level 1: The Money Devil (and why broke isn’t noble) ⏳ [00:06:00] How to Slay the Money Devil: Leads, Sales, Tracking ⏳ [00:10:00] The Lifeguard Analogy: What Sales Really Means ⏳ [00:17:30] The Time Devil: Why “Busy” Is a Trap ⏳ [00:26:00] Buying Back Time and Building Your First Team ⏳ [00:33:00] Level 3: The TwoHeaded Devil (People + Purpose) ⏳ [00:44:00] From Accidental Manager to Transformational Leader ⏳ [00:56:00] Why You’ll Never Slay the Devil - You Just Learn to Dance with It ⏳ [01:02:00] The Million Dollar Standard & How to Get the Checklist Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future. This isn’t “team culture fluff.” This is practical, operational buy-in - how to get your people to care as much as you do. Inside this episode, we cover: - Why your team won’t fight for a vision they never helped shape. - How we built a team that holds the standard - even when I’m not in the room. - Why showing your team the destination transforms their commitment overnight - We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable. - The psychology behind team alignment. - How we got the team to take the Hawaii vision personally. - The simple systems we use to keep everyone rowing in the same direction. This episode will change the way you think about leadership and team performance. If your team feels disconnected, unmotivated, or “not getting it” - this will show you why… and how to fix it. Chapters ⏳ [00:00] Buy-in isn’t magic, it’s leadership ⏳ [01:24] Why most teams don’t care about the vision ⏳ [04:10] The Hawai’i story & how the team made the vision theirs ⏳ [08:45] How we built shared ownership (not forced motivation) ⏳ [12:30] LER & leadership lanes - everyone knows their job ⏳ [17:02] How we got aligned on standards and identity ⏳ [22:44] Why vision clarity fixes 80% of team problems ⏳ [28:10] Building a team that runs with you - not behind you ⏳ [32:55] What to do if your team “doesn’t get it yet” ⏳ [40:18] Next Steps - How to get leadership support fast Resources Mentioned ⭐️ Grab my Million Dollar Day Calculator: https://bit.ly/yt-million-dollar-day ⭐️ Want more leads? Start here: https://bit.ly/4kZSlya ⭐️ Want proven systems to grow without burnout? https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings? Because here’s the truth: business isn’t magic, it’s maths. In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without the burnout, the guesswork, or the fluff. We’ll show you the weekly targets, the order to install them, and the mindset to stick with it long enough for compounding to kick in. Here’s what we’re covering: The 21 → 7 → 80% → 5 − 2 = Net 3 weekly formula that gets you to $1M Why holding a “Net 3” for 50 weeks (the Green Line) changes everything The success sequence: leads → sales → rollovers → retention (don’t do it out of order) Problems vs projects—how to sit with the real constraint until it’s solved Running the business strategically (not emotionally): be the composed pilot Building the dream team and tracking LER 2–3 so your growth is profitable Owner hours: forced vs optional—and why freedom requires a real handover … and a whole lot more Chapters: ⏳ [00:00] Cold Open: Business Isn’t Magic - It’s Maths ⏳ [01:08] Life & Drama Updates: Hawaii Vision, MDS Pro Launch ⏳ [03:43] Manager School & Content Room: Closing Team Gaps ⏳ [08:12] The Million-Dollar Model: 5–7 Numbers You Need ⏳ [10:09] The Formula: 21 Leads → 7 Sales → 80% Rollovers → 5 − 2 = Net 3 ⏳ [11:01] From 150 Members To $1M: Hold Net 3 For 50 Weeks ⏳ [13:41] Success Is In The Sequence (Install In Order) ⏳ [16:26] Why Most Studios Don’t Make It: Consistency & Composure ⏳ [22:25] Face The Facts: Track Numbers Weekly & Win The Week ⏳ [26:15] Turning Pro: Choose Your Hard & Stay The Course ⏳ [34:34] Compounding: Don’t Quit Before The Stack Hits ⏳ [37:53] Bonus Metrics: LER 2–3 & Owner Hours (Freedom Test) ⏳ [41:05] Your Duty: Stay Open & Serve Your Community Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small. This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition. Here’s what we’re covering: - Why even the most talented business owners stay stuck (and how to break out of it) - The six silent killers of growth: fear, control, comfort, environment, systems, and identity - How fear of success keeps you playing small - and how to rewire it into momentum - The truth about control freak founders and why being “the best at a small game” keeps you broke - The “Blame = Broke” mindset shift that separates winners from victims - How to audit your circle, upgrade your environment, and find rooms that pull you forward - The power of permission - what happens when you finally give yourself space to dream bigger - Real client stories of owners who stopped surviving and started scaling - Identity work for founders: how to stop being “just a trainer” and start being a real CEO - Why playing small isn’t humble - it’s selfish, because the people you could have helped will never find you Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Chapters: ⏳ [00:00] It’s Easy to Think You’re Great… Until You Have to Prove It ⏳ [00:01:57] Meet Matt: The Silent Killer Coach Unlocking Results ⏳ [00:02:14] Why Most Business Owners Stay Stuck (Even When They’re Talented) ⏳ [00:06:00] Outgrowing Your Circle: The Price of Playing Bigger ⏳ [00:08:47] Lack of Vision: Why “Maintenance Mode” is Death ⏳ [00:11:01] Permission to Dream: Reclaiming Ambition and Ownership ⏳ [00:13:21] Comfort in Control: Why Letting Go Feels So Hard ⏳ [00:16:47] Poor Environment, Wrong Frequency: The Circle Audit ⏳ [00:18:36] Blame = Broke: The Hardest Truth About Leadership ⏳ [00:23:10] Systems, Support, and the Operator Trap ⏳ [00:28:32] The Story of Katie: From 20 Years Stuck to 65k Months ⏳ [00:31:33] Identity Shift: From “Just a Trainer” to CEO ⏳ [00:35:05] Why Growth Feels Lonely - and How to Find Bigger Rooms ⏳ [00:38:46] The Real Divide: Coachable vs. Comfortable ⏳ [00:40:04] Playing Small Isn’t Humble - It’s Selfish ⏳ [00:43:04] How to Stop Playing Half a Dream and Start Scaling for Real Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners are stuck building a life they need a holiday from, not one they designed on purpose. This episode breaks down the Achievement Roadmap - the exact system to 10x your clarity, upgrade your standards, and build a business that finally gives you freedom. Here’s what we’re covering: - Why most business owners wake up on Mondays with that sinking feeling in their gut - The real reason you built yourself a job instead of a business - and how to fix it - The Achievement Roadmap - the 5-step system to design your life and business on purpose - Permission to dream again - how to think 25 years ahead and reverse-engineer your goals - Why 10x is easier than 2x - and how to stop aiming for “break even” - The power of identity work - defining who you need to become before setting targets - Turning vision into traction - daily standards, not goals, that drive results - Unlocking resources - the tools, people, and power-ups you’ll need along the way - Milestones and rewards - how to celebrate progress and fuel long-term motivation - The 300% rule - 100% clarity, 100% belief, 100% of the time Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Grab your copy of the Achievement Roadmap here: https://live.geronimoacademy.com/achievement-roadmap Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention. In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never want to leave. Here’s what we’re covering: -Why retention - not sales - is your studio’s most powerful growth lever -The “member-to-member” connection that doubles loyalty (and why most studios ignore it) -How to build a retention budget that actually moves the needle -The 3 metrics every high-performing team tracks weekly -The difference between a product and an experience (and how to design one that sells itself) -What the world’s top studio owners are doing right now to boost loyalty and profits -How to lead and grow a team without burning out or micromanaging … and a whole lot more Chapters: ⏳ [00:00] Why Most Studios Don’t Have a Real Business Model ⏳ [03:30] The Membership Hamster Wheel: Churn vs Retention ⏳ [07:40] Retention as a Strategy - Not an Afterthought ⏳ [10:30] Why Your Studio Should Be the Most Important Business in Your Community ⏳ [15:00] The Retention Budget: Investing in Product and People ⏳ [20:00] The Data Behind the Top 1% of Studios ⏳ [25:00] Gamifying Attendance and Member Habits ⏳ [32:00] The Power of Member-to-Member Interaction ⏳ [40:00] Designing Experiences That Keep People for Life ⏳ [48:00] Leadership Lessons: Letting Go of Perfectionism ⏳ [55:00] Building People Who Build the Business ⏳ [58:00] JP’s Biggest Lesson: Learning to Be Present Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1 If you’re ending most days knackered but nothing’s actually moved, this one’s for you. Being flat-out isn’t the same as building a business - and the difference is learning to separate signal from noise, then structuring your week so momentum becomes inevitable. In this episode, we walk through the Win The Day discipline - practical, no-fluff steps you can use to turn chaos into controlled progress, from Separation Sunday to a proper “F**k Yeah Friday”. Here’s what we’re covering: -The illusion of productivity: why movement ≠ progress (and what to do instead) -The North Star principles: signal vs noise, momentum, deep work, and discipline over motivation -The “zombie test”: win the day even if it all goes sideways at 3pm -Deep Work 101: 60–120 minutes on the one thing that moves the needle -The triple Ps: Plan, Pick, Protect - how to set up each day to actually win it -Three lenses to choose the right work: revenue, systems, leadership -F**k Yeh Friday: measure what matters, earn your weekend, and celebrate the wins -Real examples: leads vs Canva, sales roleplay vs “follow-up purgatory”, playbooks vs pretty folders -The mindset traps keeping you stuck (comfort, avoidance of hard, fear) - and how pros move through them Chapters: ⏳ [00:00] Busy vs Progress: The Hard Truth About Your Day ⏳ [07:55] Win The Day: The North Star Principles ⏳ [09:36] The Zombie Test: How To Lock In A Win ⏳ [10:04] Deep Work That Actually Moves The Business ⏳ [12:02] “F**k It Friday”: Scoreboard, Energy, Momentum ⏳ [13:36] The Triple Ps: Plan, Pick, Protect ⏳ [14:38] Choosing Signal: Revenue, Systems, Leadership ⏳ [16:32] Your Weekly Flow: Separation Sunday To Nightly Review ⏳ [20:06] Lead Gen Example: Members’ Insights vs Canva ⏳ [21:02] Sales Example: Roleplay > Objection Whack-A-Mole ⏳ [22:36] Systems Example: Write The Playbook, Train The Team ⏳ [24:22] Mindset Blocks: Comfort, Avoidance, Fear - Becoming Pro Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1 Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit. In this episode, three legends from the Fitstop network get brutally honest about expanding too soon, clawing back from under-100 members, and the identity shift from chief-everything-officer to real CEO. You’ll hear the exact plays they ran - leads, sales, content, roles, KPIs, and hiring - that turned overwhelm into momentum, and momentum into money. Here’s what we’re covering: -The multi-site mistake (and the readiness checklist to avoid it) -Why your manager shouldn’t own sales - and the simple split that fixes retention -Avatar-led content that pulls quality leads (even when ads don’t get the click) -Become obsessed with your numbers: daily tracking, net member movement, and realistic lead targets -How a VA can buy back ~15 hours a week - and what to do with that deep work time -Accountability over excuses: stop blaming HQ, markets or seasons -Designing lifetime retention beyond 90 days (and building member “future”) -Hiring sequence for scale: content first, then sales, with clear KPIs and forecasts Chapters: ⏳ [00:00] Cold Open & Intros: From nerves to wins on the board ⏳ [06:42] The Hard Lesson: Went multi-site too early and paid for it ⏳ [09:44] Are You Ready for Site #2? Team & structure checklist ⏳ [10:27] Burnout & Churn: The surprises no one tells you about ⏳ [19:46] Losing Hurts, But It Teaches: How setbacks sparked better marketing ⏳ [20:29] Ditch Free Trials: Paid offers that attract the right members ⏳ [37:10] Split the Roles: Managers own retention, one owner owns sales ⏳ [42:18] Know Your Numbers: Daily tracking and reverse-engineering leads ⏳ [44:14] Content That Converts: One clear avatar per site ⏳ [57:03] Follow-Up That Lands: 6–7 calls in 3 days + smart DMs ⏳ [63:09] Buy Back Time: Hire a VA and do real deep work ⏳ [73:00] Lead Like a CEO: Clarity, KPIs, standards, cadence ⏳ [75:21] No More Excuses: Radical ownership beats blame every time ⏳ [79:45] The Cost of Wearing All the Hats: Burnout and a silent studio ⏳ [83:06] Big Next Moves: Content hire, then full-time sales, then scale ⏳ [86:02] Freedom & Optionality: Build a business you can keep - or sell ⏳ [87:16] One Piece of Advice: Learn fast, get help, and get out of your own way Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat. This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle. Here’s what we’re covering: -The real reason studios spiral - and how to stop it at the source -Why “boring is the battleground”: show up, sleep, macros… and business fundamentals -The Green Line: grow by net +3 members per week (and why it saves your summer) -Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup) -Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price -Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer -Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead … and a whole lot more Chapters: ⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out) ⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice) ⏳ [06:40] Boring Is The Battleground: Basics That Actually Win ⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45” ⏳ [15:00] Fix Root Causes, Not Quick Hacks ⏳ [17:10] What Is “Separation Season”? ⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer ⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer ⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking ⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn ⏳ [35:51] Traction Discipline: How To Win The Day ⏳ [37:50] Grab The Playbook + Next Steps Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them. Here’s what we’re covering: - The moment they said “fuck that” to fine and chose standards over excuses - From ~$60k months to an $84k run rate, and 210 → 220+ members (fast) - Letting go of control so the team can actually step up (and stick) - Vivid Vision, permission to dream, and making the metrics mean something - The systems stack: SALAD sales, scripts, scorecards, playbooks, handbooks, KPIs - “Separation Sunday” and the weekly rhythm of million-dollar studios - Sales as belief transfer: make a friend, help a friend - then change a life - Building real careers in fitness: pay, roles, and culture that lasts - Visionary × Integrator: how this partnership actually works day-to-day - The 300-member plan, a NZ team retreat, and why 2026 is on the board - Parenting while building: 3am training, uncommon standards, zero victimhood Why most gyms stay stuck and how to stop normal habits delivering normal results Chapters: ⏳ [00:00] “Fuck That”: Refusing to Settle for Fine ⏳ [00:03:52] From Survival to $1M Run Rate: The Plan and the Numbers ⏳ [00:04:46] The Model: Small Group & Semi-Private for Busy Parents ⏳ [00:12:06] Standards > Excuses: Carving Your Own Path ⏳ [00:17:19] The Turning Point: A Line in the Sand at $1M ⏳ [00:21:11] Letting Go: Handing Over Control So the Team Can Win ⏳ [00:30:14] The Systems Stack That Moved the Needle ⏳ [00:33:59] Playbooks, Skill Gaps & Content That Actually Converts ⏳ [00:42:05] Leadership Evolution: Making It a Mission, Not a Job ⏳ [00:49:06] Lifting Industry Standards: Real Careers for Coaches ⏳ [00:59:57] Separation Sunday & Level 10s: The $1M Weekly Rhythm ⏳ [01:09:00] 300 Members & a NZ Team Retreat: The Vision ⏳ [01:17:04] Stuck at $20-30k/Month? Start Here ⏳ [01:23:45] Who Shouldn’t Join Geronimo (Real Talk) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache. This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together. You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week. Here’s what we’re covering: -The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell) -What great sales candidates look like - and where to find them (phone sales > retail smiles) -The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment) -The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity) -The Wolfpack Academy: your first 14 days to get a rep selling fast -The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD) -How to manage and motivate salespeople (scoreboards, public recognition, clean incentives) -Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win -Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates -Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio. In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out. Here’s what we’re covering: -Culture ≠ perks: it’s standards, rituals and accountability (not vibes) -How to relaunch your vision with vulnerability - and make it about your team’s financial freedom -The 90-day turnaround: lead with actions, earn respect, then meet -Non-negotiables are the floor: reward behaviours, not just outcomes -Gamify the next month: incentives, consequences, and removing fear of failure -Measuring culture: track the intangibles and non-talent KPIs that actually win games -Hiring truths: choose culture fit over raw talent (“change the man or change the man”) -Everyone’s a leader: clear lanes of ownership that lift standards -The SRB framework (Situation-Impact-Behaviour) for tough conversations -Reframes that kill frustration, keep your best people, and create momentum … and a whole lot more Chapters: ⏳ [00:00] Culture Isn’t Perks - It’s Standards, Rituals, Accountability ⏳ [01:26] The Playbook Brief: Bringing World-Class Culture to Small Teams ⏳ [02:52] Re-Energising a Team After Poor Leadership: Vision & Vulnerability ⏳ [06:31] Cadences & Ownership: Weekly/Monthly Rhythm That Sticks ⏳ [07:19] Week One: The “Respect Checklist” and Leading With Actions ⏳ [09:03] Link Personal Goals to Business Goals (You Go First on Vulnerability) ⏳ [12:29] Make Non-Negotiables the Win Condition - Reward Behaviours ⏳ [16:02] Gamify the Next 90 Days: Incentives, Consequences, Accountability ⏳ [18:13] How to Measure Culture: Intangibles and Non-Talent KPIs ⏳ [21:27] Talent vs Culture Fit: Pick Your Pain (Choose Culture) ⏳ [24:05] “Change the Man or Change the Man”: Setting a Standard ⏳ [29:03] Tough Chats Made Simple: The SRB (Situation-Impact-Behaviour) Model ⏳ [36:04] Avoiding Conflict Loses Your Best People ⏳ [38:32] The Simple Truth: Standards Drive Everything ⏳ [40:01] When Culture Runs Without You (And Attracts Performers) ⏳ [41:15] Wrap-Up & Your Next Step Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself. Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio. We’re talking non-negotiables (as the floor, not the ceiling), recruiting on character over CV, team-driven leadership, and the exact rhythms - huddles, reviews and scoreboards - that lift performance without you barking orders. Here’s what we’re covering: -The difference between real culture and “bribery” (and why free coffees won’t save you) -Why recruiting on character beats qualifications every day of the week -Non-negotiables as the floor (not the ceiling) - and how to set them -The Storm “work program”, Purple Hearts and rituals that hardwire effort -How to build team-driven accountability (so standards police themselves) -The review room: 3 effort-based actions, player self-scores and visible scoreboards -Mini-teams, healthy competition and gamifying the right behaviours -Leading with questions, not speeches - practical prompts you can steal -How to reset a weak culture in 90 days (without blowing up your team) -What to do when a high performer is in a slump (support vs standards) Chapters: ⏳ [00:00] Why Your “Culture” Isn’t Working (and What It Actually Is) ⏳ [01:05] Character Over CV: How Elite Teams Recruit Winners ⏳ [07:07] Systems, Standards, Accountability - the Culture Trinity ⏳ [12:21] Rituals That Matter: Jerseys Off the Floor & Standing to Greet ⏳ [20:10] Non-Negotiables Are the Floor, Not the Ceiling ⏳ [23:06] Inside the Storm: The Work Program & Perspective Shift ⏳ [33:44] Spotting Weak Culture: Meetings, Dialogue and Behaviours ⏳ [41:10] The Review Room: Effort Metrics, Self-Scores & Scoreboards ⏳ [44:30] Build the Framework: Themes, Mini-Teams & Gamification ⏳ [51:30] Listener Q&A: Spare Parts, Monthly Meetings & Where to Start ⏳ [1:03:00] Coaching High Performers Through a Slump (Without Dropping Standards) ⏳ [1:16:20] Daily/Weekly Huddles That Drive Action (Not Just Talk) ⏳ [1:21:30] Vision That Sticks: From Top-Down to Team-Owned Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out? Adrian and Chrissy from Earth To Body prove you can. In this unfiltered convo, we dig into how they turned a hardcore strength-and-conditioning community into a movement that funds rewilding in the Daintree -while tightening systems, team design and sales to hit a million-dollar run rate. Here’s what we’re covering: The origin story: from plant-based living to a “most savage” Melbourne training ground HYROX as the perfect plug-and-play test of real-world performance “Sustainability isn’t soft”: why fitness and rewilding belong together The Daintree partnership, $40k raised so far, and the goal to revegetate a hectare Retreats & tours that lock members into the mission (Bali, reef & croc tours) From vibe mode to business mode: vision, clarity and looking at it daily The sales unlock: Sell-By-Chat reps that built genuine confidence Separation Sunday + Deep Work: simple systems that changed their week Knowing the numbers: capacity, cadence, KPIs and team ownership Letting go of control (for real): ego, delegation and building leaders … and a whole lot more Chapters: ⏳ [00:00] Meet Adrian & Chrissy + Why This Is An Unfiltered Chat ⏳ [01:06] Savage, Legit, Real-World Performance: What Earth To Body Stands For ⏳ [04:15] “Sustainability Isn’t Soft” - The Planet-First DNA Behind the Name ⏳ [06:42] Daintree Partnership: Land Back, Rewilding & $40k Raised ⏳ [17:47] Before the Shift: Frustration, No Clear Vision, Ready for More ⏳ [22:07] The Sales Game-Changer: Why Sell-By-Chat Built Real Confidence ⏳ [28:04] Know Your Numbers: Capacity, Profit, Cadence & Team KPIs ⏳ [34:25] Burnout vs Vision: Why Clarity Stops You Hitting Rock Bottom ⏳ [36:36] Level 1 Advice: Plan Your Week, Time-Cap Tasks, Kill the Overwhelm ⏳ [41:31] Now vs Then: Team Design, Ownership & a Clear Path to Capacity Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a 20-studio network Why community (not ads) is your unfair advantage in 2025 The $1,000/week trap: work out your real hourly rate (and fix it fast) Pricing without guilt—and why “treat it like a business” wins Processes, delegation and escaping overwhelm at Level 1 Dirty calories: when to refund, reset and protect your energy The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude Visualisation, evidence and the 300% Rule (clarity, belief, consistency) Inside Groovier: class chats, progress tracking, retail, auto-cancels & more Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios Chapters: ⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars ⏳ [06:00] From One Room to 20 Studios: What Actually Worked ⏳ [08:45] Community Over Everything (and how to build it on purpose) ⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt ⏳ [15:20] The $20/hour Reality Check: Do the maths on your week ⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum ⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on ⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives ⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude ⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief ⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule ⏳ [54:30] Groovier Deep Dive: Features studios actually use ⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners ⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa