Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
Geronimo Unfiltered
53 minutes
4 days ago
From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya
Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains?
In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios.
This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio.
Here’s what we’re covering:
-The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day
-The brutal realities of franchising (and why most people shouldn’t do it)
-Why you need at least 75 studios before a franchise model actually works
-The traits of the highest-performing Fitstop owners, and what holds others back
-What Australia can learn from the US, and what the US is behind on
-Why multi-site owners are the happiest, most profitable operators in the network
-The mindset shift required to build $1M+ studios
-Why playing defence is killing growth, and how to start playing offence again
… and a whole lot more
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] From Knee Reconstructions to Fitstop Founder
⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision
⏳ [09:45] How Fitstop Accidentally Became a Franchise
⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail)
⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger
⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses
⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down
⏳ [31:40] The Traits of High-Performing Studio Owners
⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck
⏳ [41:05] Why It’s Not the Plane - It’s the Pilot
⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again
⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
