Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
The Retention Revolution: What the Top 1% of Studios Are Doing Differently
Geronimo Unfiltered
1 hour
2 weeks ago
The Retention Revolution: What the Top 1% of Studios Are Doing Differently
Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention.
In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never want to leave.
Here’s what we’re covering:
-Why retention - not sales - is your studio’s most powerful growth lever
-The “member-to-member” connection that doubles loyalty (and why most studios ignore it)
-How to build a retention budget that actually moves the needle
-The 3 metrics every high-performing team tracks weekly
-The difference between a product and an experience (and how to design one that sells itself)
-What the world’s top studio owners are doing right now to boost loyalty and profits
-How to lead and grow a team without burning out or micromanaging
… and a whole lot more
Chapters:
⏳ [00:00] Why Most Studios Don’t Have a Real Business Model
⏳ [03:30] The Membership Hamster Wheel: Churn vs Retention
⏳ [07:40] Retention as a Strategy - Not an Afterthought
⏳ [10:30] Why Your Studio Should Be the Most Important Business in Your Community
⏳ [15:00] The Retention Budget: Investing in Product and People
⏳ [20:00] The Data Behind the Top 1% of Studios
⏳ [25:00] Gamifying Attendance and Member Habits
⏳ [32:00] The Power of Member-to-Member Interaction
⏳ [40:00] Designing Experiences That Keep People for Life
⏳ [48:00] Leadership Lessons: Letting Go of Perfectionism
⏳ [55:00] Building People Who Build the Business
⏳ [58:00] JP’s Biggest Lesson: Learning to Be Present
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
