Please visit https://thebookvoice.com/podcasts/1/audiobook/58309 to listen full audiobooks. Title: The Hidden Job Market: Discover Terrific Jobs No One Knows About Author: David R. Portney Narrator: David R. Portney Format: Unabridged Audiobook Length: 1 hour 27 minutes Release date: August 19, 2015 Ratings: Ratings of Book: 4 of Total 6 Genres: Business & Career Development Publisher's Summary: If you don't know how to tap into the hidden job market, you're in for a long, painful job search. Studies by Harvard and U.S. Dept. of Labor found most jobs never reach the attention of the general public. And worse, most job seekers spend 80% of their time using methods that only turn up 20% of available jobs. Wake up: traditional job search techniques are outdated and ineffective. Even the internet is not uncovering the best jobs out there. Stop spinning your wheels: discover exactly how to tap into the hidden job market. Find tons of terrific jobs no one else knows about, and get hired much more quickly.

Please visit https://thebookvoice.com/podcasts/1/audiobook/58308 to listen full audiobooks. Title: Onstage and In-Control: Ten Easy Ways To Clobber Stage Fright Author: Stan Munslow Narrator: Dick Summer Format: Unabridged Audiobook Length: 0 hours 56 minutes Release date: June 11, 2015 Ratings: Ratings of Narrator: 3 of Total 1 Genres: Business & Career Development Publisher's Summary: For all musicians, vocalists, and entertainers. This one-hour "learn & Affirm" program will give you the confidence you need to stay loose and play your absolute best in front of any audience!

Please visit https://thebookvoice.com/podcasts/1/audiobook/58310 to listen full audiobooks. Title: How To Handle The Toughest Job Interview Questions You'll Ever Get Author: David R. Portney Narrator: David R. Portney Format: Unabridged Audiobook Length: 0 hours 45 minutes Release date: April 11, 2015 Ratings: Ratings of Book: 4.2 of Total 5 Genres: Business & Career Development Publisher's Summary: No doubt about it - a job interview is like an interrogation. Employers are going to ask you tough questions - Lots of them. How you handle that means the difference between getting a job offer or not. Discover the secrets and techniques to answering tough interview questions with ease. You'll know how to handle illegal questions, bizarre questions, personal questions, questions intended to put you on the defensive and make you sweat, and so much more. Your next job depends on the answers you give. Don't leave it to chance. You absolutely must know how to handle the toughest job interview questions you'll ever get.

Please visit https://thebookvoice.com/podcasts/1/audiobook/49943 to listen full audiobooks. Title: How to Connect in Business in 90 Seconds or Less Author: Nicholas Boothman Narrator: Nicholas Boothman Format: Unabridged Audiobook Length: 3 hours 31 minutes Release date: April 8, 2015 Ratings: Ratings of Book: 3.6 of Total 5 Genres: Business & Career Development Publisher's Summary: Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, brings his innovative system of forging instant connections into the workplace. Whether you're standing around the water cooler or giving a formal presentation, success in business depends on creating and maintaining effective relationships. Dig into the fundamentals and learn to mine the potential in every situation.

Please visit https://thebookvoice.com/podcasts/1/audiobook/196810 to listen full audiobooks. Title: Den of Thieves Author: James B. Stewart Narrator: Johnny Heller Format: Unabridged Audiobook Length: 19 hours 36 minutes Release date: September 17, 2013 Ratings: Ratings of Book: 4.5 of Total 12 Ratings of Narrator: 4.57 of Total 7 Genres: Business & Career Development Publisher's Summary: A #1 bestseller from coast to coast, Den of Thieves tells the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize–winner James B. Stewart shows for the first time how four of the eighties’ biggest names on Wall Street—Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine—created the greatest insider-trading ring in financial history and almost walked away with billions, until a team of downtrodden detectives triumphed over some of America’s most expensive lawyers to bring this powerful quartet to justice. Based on secret grand jury transcripts, interviews, and actual trading records, and containing explosive new revelations about Michael Milken and Ivan Boesky, Den of Thieves weaves all the facts into an unforgettable narrative—a portrait of human nature, big business, and crime of unparalleled proportions.

Please visit https://thebookvoice.com/podcasts/1/audiobook/59932 to listen full audiobooks. Title: 60 Seconds and You’re Hired! Author: Robin Ryan Narrator: Robin Ryan Format: Unabridged Audiobook Length: 5 hours 33 minutes Release date: November 2, 2009 Ratings: Ratings of Book: 3.67 of Total 3 Genres: Business & Career Development Publisher's Summary: Now fully revised and updated, this is the must-have guide to acing the interview and landing the dream job. Whether you are moving up, moving on, or just starting out, America’s top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell™, answers to more than one hundred of the toughest interview questions, important questions you must ask, interview etiquette and dressing to impress, negotiation techniques for securing the best salary and benefits package, and much more. This book will help you find a satisfying place for yourself in today’s ever-changing business world.

Please visit https://thebookvoice.com/podcasts/1/audiobook/59639 to listen full audiobooks. Title: The Most They Ever Had Author: Rick Bragg Narrator: Rick Bragg Format: Unabridged Audiobook Length: 4 hours 16 minutes Release date: October 7, 2009 Genres: Business & Career Development Publisher's Summary: In the spring of 2001, a community of people in the Appalachian foothills had come to the edge of all they had ever been. Now they stood looking down, bitter, angry, afraid. Across the South, padlocks and logging chains bound the doors of silent mills, and it seemed a miracle to blue-collar people in Jacksonville, Alabama, that their mill still bit, shook, and roared. The century-old hardwood floors still trembled under whirling steel, and people worked on, in a mist of white air. The mill had become almost a living thing, rewarding the hardworking and careful with the best payday they ever had but punishing the careless and clumsy, taking a finger, a hand, or more. The mill was here before the automobile, before the flying machine, and they served it even as it filled their lungs with lint and shortened their lives. In return, it let them live in stiff-necked dignity in the hills of their fathers. So when death did come, no one had to ship a body home on a train. This is a mill story—not of bricks, steel, and cotton—but of the people who suffered in it to live.

Please visit https://thebookvoice.com/podcasts/1/audiobook/59622 to listen full audiobooks. Title: The Upside of Turbulence Author: Donald Sull Narrator: Loren Lester Format: Unabridged Audiobook Length: 6 hours 38 minutes Release date: October 6, 2009 Ratings: Ratings of Book: 3 of Total 1 Genres: Business & Career Development Publisher's Summary: Traditionally, leadership has been equated with vision. We look to leaders in business and government to have the genius to know the future and lead the rest of us to where that vision becomes a reality. We look for goals to beckon us and rely on strategic plans to guide us, all the while knowing how unreliable and unpredictable the future might be. Emerging realities (the financial crisis of 2008, the rise and fall of oil prices, the creative destruction of the Internet, for instance) often distort and destroy established maps. How do we plan when plans become irrelevant? Through his celebrated career as a professor of business and a medicine man to companies big and small, Donald Sull has studied how best to reconcile this paradox. The essence of leadership, in the deep logic that underpins this book, relies on a leader's flexible tenacity to plot a course that can withstand and even be propelled by the complexity and dynamism that the modern business terrain contains. Based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, this book lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.

Please visit https://thebookvoice.com/podcasts/1/audiobook/59701 to listen full audiobooks. Title: Crude World: The Violent Twilight of Oil Author: Peter Maass Narrator: Dominic Hoffman Format: Unabridged Audiobook Length: 9 hours 7 minutes Release date: September 22, 2009 Ratings: Ratings of Book: 5 of Total 2 Genres: Business & Career Development Publisher's Summary: A stunning and revealing examination of oil's indelible impact on the countries that produce it and the people who possess it. Every unhappy oil-producing nation is unhappy in its own way, but all are touched by the 'resource curse'—the power of oil to exacerbate existing problems and create new ones. In Crude World, Peter Maass presents a vivid portrait of the troubled world oil has created. He takes us to Saudi Arabia, where officials deflect inquiries about the amount of petroleum remaining in the country's largest reservoir; to Equatorial Guinea, where two tennis courts grace an oil-rich dictator's estate but bandages and aspirin are a hospital's only supplies; and to Venezuela, where Hugo Chávez's campaign to redistribute oil wealth creates new economic and political crises. Maass, a New York Times Magazine writer, also introduces us to Iraqi oilmen trying to rebuild their industry after the invasion of 2003, an American lawyer leading Ecuadorians in an unprecedented lawsuit against Chevron, a Russian oil billionaire imprisoned for his defiance of Vladimir Putin's leadership, and Nigerian villagers whose livelihoods are destroyed by the discovery of oil. Rebels, royalty, middlemen, environmentalists, indigenous activists, CEOs—their stories, deftly and sensitively presented, tell the larger story of oil in our time. Crude World is a startling and essential account of the consequences of our addiction to oil.

Please visit https://thebookvoice.com/podcasts/1/audiobook/284978 to listen full audiobooks. Title: The National Parks: America's Best Idea Author: Ken Burns, Dayton Duncan Narrator: Ken Burns Format: Unabridged Audiobook Length: 15 hours 30 minutes Release date: September 8, 2009 Ratings: Ratings of Book: 3.64 of Total 14 Ratings of Narrator: 3 of Total 1 Genres: Business & Career Development Publisher's Summary: The companion volume to the twelve-hour PBS series from the acclaimed filmmaker behind The Civil War, Baseball, and The War. America’s national parks spring from an idea as radical as the Declaration of Independence: that the nation’s most magnificent and sacred places should be preserved, not for royalty or the rich, but for everyone. In this evocative and lavishly illustrated narrative, Ken Burns and Dayton Duncan delve into the history of the park idea, from the first sighting by white men in 1851 of the valley that would become Yosemite and the creation of the world’s first national park at Yellowstone in 1872, through the most recent additions to a system that now encompasses nearly four hundred sites and 84 million acres. The authors recount the adventures, mythmaking, and intense political battles behind the evolution of the park system, and the enduring ideals that fostered its growth. They capture the importance and splendors of the individual parks: from Haleakala in Hawaii to Acadia in Maine, from Denali in Alaska to the Everglades in Florida, from Glacier in Montana to Big Bend in Texas. And they introduce us to a diverse cast of compelling characters—both unsung heroes and famous figures such as John Muir, Theodore Roosevelt, and Ansel Adams—who have been transformed by these special places and committed themselves to saving them from destruction so that the rest of us could be transformed as well. The National Parks is a glorious celebration of an essential expression of American democracy.

Please visit https://thebookvoice.com/podcasts/1/audiobook/59607 to listen full audiobooks. Title: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke Author: Michael Levine Narrator: Tom Weiner Format: Unabridged Audiobook Length: 9 hours 21 minutes Release date: September 2, 2009 Ratings: Ratings of Narrator: 2 of Total 1 Genres: Business & Career Development Publisher's Summary: Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You’ll learn how to think like a publicist and map out the perfect strategy for success.

Please visit https://thebookvoice.com/podcasts/1/audiobook/58629 to listen full audiobooks. Title: The Leader's Way: The Art of Making the Right Decisions in Our Careers, Our Companies, and the World at Large Author: His Holiness The Dalai Lama, Laurens Van Den Muyzenberg Narrator: Feodor Chin, Marc Cashman Format: Unabridged Audiobook Length: 5 hours 54 minutes Release date: July 21, 2009 Genres: Business & Career Development Publisher's Summary: Born out of a decade of discussion between His Holiness the Dalai Lama and international management consultant Laurens van den Muyzenberg, The Leader’s Way is the unique meeting of two worlds: the global business landscape and Buddhism. At first sight, these seem to be an unlikely pairing. After a closer look, however, the best business practices and Buddhist principles in fact have much in common; both are concerned with making rational, holistic decisions and turning them into responsible, effective action. Indeed, the teachings of Buddhism have much to offer business leaders. The world today faces many unique challenges: the worst global recession in over seventy-five years, with millions out of jobs and entire economies in a tailspin; billions of people living in abject poverty; the imminent threat of an environmental meltdown. Even prosperous businesses and leaders feel insecure about the future. A new kind of leadership is needed–one that sees events as they really are and understands the interconnectedness, impermanence, and interdependence of individuals, companies, and the global economic system. Through fascinating insights and day-to-day examples, His Holiness the Dalai Lama offers practical tools and advice on how to lead in our twenty-first-century world. Drawing on the wise teachings of Buddhism, he says, we can become better, more informed leaders as individuals, achieve more progressive leadership in our organizations, and help address some of the world’s most pressing problems. Moreover, we can improve the quality of life for all by promoting responsible, ethical, and profitable business practices. That is the leader’s way. A rewarding, surprising view into the life and thoughts of one of the world’s most inspiring leaders, The Leader’s Way provides a powerful manifesto for leading change at every level–in our lives, our organizations, and the wider world.

Please visit https://thebookvoice.com/podcasts/1/audiobook/58380 to listen full audiobooks. Title: The E-Myth Enterprise Author: Michael E. Gerber Narrator: John H. Mayer Format: Unabridged Audiobook Length: 4 hours 28 minutes Release date: June 23, 2009 Ratings: Ratings of Book: 4.08 of Total 13 Genres: Business & Career Development Publisher's Summary: “This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries.  The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.

Please visit https://thebookvoice.com/podcasts/1/audiobook/55157 to listen full audiobooks. Title: The Richest Man in Town: The Twelve Commandments of Wealth Author: Randall Jones Narrator: Randall Jones Format: Abridged Audiobook Length: 5 hours 2 minutes Release date: May 4, 2009 Ratings: Ratings of Book: 1 of Total 1 Genres: Business & Career Development Publisher's Summary: Secretly, if not overtly, almost everyone in America desires to become rich: to make it big, to enjoy the fruits of the most successful life imaginable. But unfortunately, most of us don't have a clue how to reach these all too elusive goals. Quite simply, there's no definitive road map for getting there, no proven plan, and certainly very little access to those who have become 'the richest man in town.' But now W. Randall Jones, the founder of Worth magazine, is about to change all that. He's traveled to one hundred different towns and cities across the country and interviewed the wealthiest resident in each. No, these are not those folks who inherited their wealth, or happen to be a CEO of a Fortune 500 company. Rather, these are the self-made types who, through hard work and ingenuity, found their own individual paths to financial success. Remarkably, during his research, Jones found that these successful people were not so different from one another. They all shared many of the same traits and followed what the author calls the Twelve Commandments of Wealth: stay hungry (even when you're successful) . . . you really do learn more from failing than you may think . . . absolutely be your own boss, the sooner the better . . . understand that selling is the key to success . . . where you live doesn't matter . . . never retire, and other, more surprising revelations. Practical, unique, and inspiring, this book lets you peek inside the living rooms of dozens of America's most successful people-and shows how you, too, can become The Richest Man in Town.

Please visit https://thebookvoice.com/podcasts/1/audiobook/55085 to listen full audiobooks. Title: The First Tycoon: The Epic Life of Cornelius Vanderbilt (Pulitzer Prize Winner) Author: T.J. Stiles Narrator: Mark Deakins Format: Unabridged Audiobook Length: 28 hours 46 minutes Release date: April 21, 2009 Ratings: Ratings of Book: 3.92 of Total 12 Ratings of Narrator: 4.14 of Total 7 Genres: Business & Career Development Publisher's Summary: A gripping, groundbreaking biography of the combative man whose genius and force of will created modern capitalism. Founder of a dynasty, builder of the original Grand Central, creator of an impossibly vast fortune, Cornelius “Commodore” Vanderbilt is an American icon. Humbly born on Staten Island during George Washington’s presidency, he rose from boatman to builder of the nation’s largest fleet of steamships to lord of a railroad empire. Lincoln consulted him on steamship strategy during the Civil War; Jay Gould was first his uneasy ally and then sworn enemy; and Victoria Woodhull, the first woman to run for president of the United States, was his spiritual counselor. We see Vanderbilt help to launch the transportation revolution, propel the Gold Rush, reshape Manhattan, and invent the modern corporation—in fact, as T. J. Stiles elegantly argues, Vanderbilt did more than perhaps any other individual to create the economic world we live in today. In The First Tycoon, Stiles offers the first complete, authoritative biography of this titan, and the first comprehensive account of the Commodore’s personal life. It is a sweeping, fast-moving epic, and a complex portrait of the great man. Vanderbilt, Stiles shows, embraced the philosophy of the Jacksonian Democrats and withstood attacks by his conservative enemies for being too competitive. He was a visionary who pioneered business models. He was an unschooled fistfighter who came to command the respect of New York’s social elite. And he was a father who struggled with a gambling-addicted son, a husband who was loving yet abusive, and, finally, an old man who was obsessed with contacting the dead. The First Tycoon is the exhilarating story of a man and a nation maturing together: the powerful account of a man whose life was as epic and complex as American history itself.

Please visit https://thebookvoice.com/podcasts/1/audiobook/54473 to listen full audiobooks. Title: Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business Author: Francis Wilkinson, Lynda Resnick Narrator: Lynda Resnick Format: Unabridged Audiobook Length: 5 hours 0 minutes Release date: February 17, 2009 Ratings: Ratings of Book: 5 of Total 1 Ratings of Narrator: 3 of Total 1 Genres: Business & Career Development Publisher's Summary: NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

Please visit https://thebookvoice.com/podcasts/1/audiobook/54392 to listen full audiobooks. Title: What Would Google Do? Author: Jeff Jarvis Narrator: Jeff Jarvis Format: Unabridged Audiobook Length: 8 hours 58 minutes Release date: January 27, 2009 Ratings: Ratings of Book: 3.63 of Total 8 Ratings of Narrator: 3 of Total 2 Genres: Business & Career Development Publisher's Summary: “Eye-opening, thought-provoking, and enlightening.” —USA Today “An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.” —San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Please visit https://thebookvoice.com/podcasts/1/audiobook/54433 to listen full audiobooks. Title: Enough: True Measures of Money, Business, and Life Author: John C. Bogle Narrator: Alan Sklar Format: Unabridged Audiobook Length: 6 hours 14 minutes Release date: December 3, 2008 Genres: Business & Career Development Publisher's Summary: For a critical element of American society, including many of its wealthiest and most powerful, there seems to be no limit today on what 'enough' entails. The excesses are most starkly visible in the continuing crisis in banking and investment, and even in the two enormous government-sponsored (but publicly owned) mortgage lenders, to say nothing of the billion-dollar-plus annual paychecks that top hedge-fund managers draw down and the excessive compensation paid to CEOs, regardless of  performance. Throughout his legendary career, John Bogle—founder of the Vanguard mutual fund group, and creator of the first index mutual fund—has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he’s seen how destructive an obsession with financial success can be. Now, with Enough, he puts this dilemma in perspective. Bogle offers his unparalleled insights on money, on the values we should emulate in our business and professional callings, and on what we should consider as the true treasures in our lives. By explaining what 'enough' truly is, he demonstrates how close everyone can be to having it.

Please visit https://thebookvoice.com/podcasts/1/audiobook/54215 to listen full audiobooks. Title: 32 Ways to Be a Champion in Business Author: Earvin 'magic' Johnson Narrator: Dominic Hoffman Format: Unabridged Audiobook Length: 9 hours 21 minutes Release date: November 18, 2008 Ratings: Ratings of Book: 4.75 of Total 4 Ratings of Narrator: 4 of Total 2 Genres: Business & Career Development Publisher's Summary: As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

Please visit https://thebookvoice.com/podcasts/1/audiobook/53784 to listen full audiobooks. Title: Buyology: Truth and Lies About Why We Buy Author: Martin Lindstrom Narrator: Don Leslie Format: Unabridged Audiobook Length: 7 hours 22 minutes Release date: October 21, 2008 Ratings: Ratings of Book: 4.21 of Total 14 Ratings of Narrator: 5 of Total 1 Genres: Business & Career Development Publisher's Summary: Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates. • Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest. • “Cool” brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.